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“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17
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Nội dung được cung cấp bởi Haines McGregor. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Haines McGregor hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.
He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain…
Paul joins us on You, Me & CPG to break down the power that trust and honesty give you, he dispenses relationship counselling for research consultants struggling with brands, and gets to the root of marketing’s perception problem.
This episode covers
- The downside to ‘radical candour’
- Why marketing is described as ‘an industry full of lies and charlatanism’
- How to make research sexy
- The worst relationship that researchers can have with a company
- Being your full, unfiltered self in the corporate world
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Paul Thomas: https://www.linkedin.com/in/paul-thomas-8b903025/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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