How I Run a Six Figure Apparel Company on a Low Budget

Young Boss with Isabelle Guarino

Do you have dreams made of denim? This week’s guest did. We’re diving into the world of denim dreams and Americana allure with none other than Nick Wetta, the Founder of West Major, a contemporary western wear brand born and bred in Phoenix, Arizona.
It’s no secret that the heart and soul of American fashion are intricately woven into the fabric of West Major's designs. The aspirations of western wear, spanning from cinematic legends like John Wayne to modern-day icons, finds its contemporary expression through Nick’s vision.
Join us as we uncover the pivotal moments of his journey from producing TV shows at VICE to the tech industry to the heart of the fashion world. We explore the inspiration behind his pivot, the challenges he faced in the early stages, and the strategies he employed to navigate the competitive landscape.
One of the most compelling aspects of Nick’s story is his resilience in the face of adversity. He candidly shares the struggles he encountered, offering invaluable insights for aspiring entrepreneurs. From managing sales growth to balancing profitability, Nick's journey is a testament to the tenacity required to carve out a niche in the apparel industry.
But it's not just business talk; we delve into the creative process behind West Major's distinctive designs and the profound influence of Nick’s personal style on the brand's aesthetic.
Nick leaves us with some advice for budding entrepreneurs, emphasizing the importance of resilience, reflection and gritty-hard work along the journey.
So, whether you're a fashion enthusiast, an entrepreneur, or simply curious about the intersection of tradition and modernity in American fashion, this episode of Young Boss with Isabelle Guarino is a must-listen. Don't forget to subscribe on your favorite podcast platform, and be sure to follow us on Instagram and TikTok for exclusive behind-the-scenes content. Remember, youth is your power.