Storytelling for Career Success: Steve Multer

Your Intended Message

How to connect with your audience

Episode 226 (Steve is based in Chicago)

In this conversation with Steve Multer we explore:

• The challenge of an American speaking to international audiences
• How to adapt your delivery to the audience
• How to enter the conversation on their terms
• The role of inner and out status when connecting
• The three levels of value that we can invest in others
• How to boost your self esteem by associating with smart people
• How to judge the value of your message
• The danger of reading your script instead of adapting
• The balance of pathos, logos and ethos

About our guest, Steve Multer:

Steve had delivered presentations to executive teams for over 125 brands in 38 states and 25 countries.

He is the author of "Nothing Gets Sold Until the Story Gets Told" Corporate Storytelling for Career Success and Value-Driven Marketing.

Learn more about Steve's services and his book at

https://corporatestorytelling.com/

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Excerpts from this conversation with Steve Multer:

You walk into a room, you need to know how to read that space and do it in real time. In order to create a winning communication environment. You have to enter on their terms. You have to enter in a space that they feel comfortable and confident with. Because if you don't, you lose every time.

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They're investing in you, like you're investing in them, right? I think that is such a strong concept.

I frequently say to people when they're not sure they're being properly compensated for business. I always say, think about it this way. You are not having to pay for a master's degree in whatever it is that you're working on.

There are many, many ways to get paid. When you talk about the three levels of value, right? When we talk about fiscal value, we talk about psychological value, and we talk about calendar value, the three things that we can invest in, a person, in an idea, in a human to human engagement.

Again, this is whether we're giving a presentation to an arena full of 10,000 people, or speaking one on one with a colleague, a team member, a executive leader, a customer.

There are three things that we can invest in them. We can invest our time in them. Are they or are they not worthy of our time? We can invest our money in them. Is this or is this not worth paying for out of my wallet?

Or we can invest our psychology in them. Is my time and money worth what I will gain from the nature of the engagement, from the message that I'm about to give and the message hopefully I'm about to receive from the person that I'm with.

All three of those investments have extraordinary value.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/