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Indie Business Club

Mel Barfield & Ben McKinney

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A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries. barfieldandmckinney.substack.com
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Building an Indie Business

Alex and guest host Mari Summers

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Hi, I'm Alex, known as supremerumham on the internet. On this podcast, I will be documenting the process of building http://smashingthemes.com Using this podcast I hope to educate as many people as possible on web development, indie maker culture, and many other things.
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Indie Brand Builder: how to build a successful business online

Dan Chadney: Creative entrepreneur, Online Business and SEO Expert, Blogger

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Each week we interview successful entrepreneurs and industry experts while reflecting on our own experience building e-commerce brands. Topics include selling consumer products wholesale, SEO, e-commerce, marketing, and business management. Whether you’re just getting started in developing a consumer product-based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information both in the podcast and at indiebrandbuilder.com.
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Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driv…
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We met up in Norwich this week (thanks, half term) to plan out our upcoming episodes. We’ve got topics up to #20, but we always welcome suggestions. Themes include tone of voice (suggested by Amy Nolan), software, and copywriting (it’s probably about time). Today’s episode is called Somebody Told Me, and we talk about how inbound referrals can boos…
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What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to indu…
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Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact. Interested in getting valuable market and audience insigh…
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In this episode, I discuss the books I've been reading to get more views on Linkedin. I've started testing out some of the methods. I go over all the Linkedin posts so far Show Notes and Other Domains: smashingthemes.com camarofamily.com This podcast is proudly hosted on Caproni.fm. 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade …
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Hi, Mel here, Today’s episode is called Paranoid Android, and it’s all about AI. Specifically, generative AI. Even more specifically, the large language model (LLM) kind. Think ChatGPT and the suchlike. This one's a re-record because my mic - despite being plugged in and switched on - wasn't picked up by the software. Even though the software said …
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Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out. So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustain…
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In this episode, I discuss wanting to up the quality of the podcast and using the podcast to learn copywriting Show Notes and Other Domains: smashingthemes.com camarofamily.com This podcast is proudly hosted on Caproni.fm. 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on October 14, 2024…
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The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore …
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In this episode, I discuss wanting to buy 100 domains Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on October 7, 2024…
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Hallo, Ben here, Today’s episode is called Shiny Happy People, and it’s all about building a personal brand. Mel and I dig into what a personal brand actually is, and what having one might do for your business. Have you got a personal brand? Do you want one?? Do you need one??? In this show, we’ll ask and answer all those questions and more. As a s…
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Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectivel…
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Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all wh…
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Hi, Mel and Ben here, Today’s episode is called Chasing Rainbows, and it’s all about business planning. There’s a strong theme of “do as we say, not as we do” in this episode 🙃. We both tend to approach our business planning with the start point of, “how do we want our family life to look?” We both have young children and share school run duties wi…
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Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in…
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In this episode, I discuss the domains I have bought, why I bought them, their stats, and how many impressions they have so far Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly sup…
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With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive envir…
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In this episode, I discuss 60 days on Pinterest for wannadog.com Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on September …
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I’ve got a special guest co-host this time, because Ben’s been on paternity leave. This one’s called A Design For Life and features the lovely Dan Nelken. In this episode we talk about the importance of creating stuff for ourselves. It’s a long one, as we covered a lot of ground. Dan explains how adding structure into your routine can improve your …
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AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game…
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In this episode, I discuss how to find good domains on expireddomains.net Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on S…
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Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility. So today, we're going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game …
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This episode is called I Bet You Look Good on the Timeline, and we’re talking about everyone’s favourite/most hated social media platform… LinkedIn. In the episode we talk about how incredible LinkedIn and how much Mel (hi) loves it. Ben is… slightly less enamoured. We went to top LinkerInner and Friend Of The Show Dave Harland for a voice note abo…
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Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present y…
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In this episode, I discuss wanting to bring back SmashingThemes.com Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade Published on August …
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Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strateg…
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In this episode, I discuss an uptick in WannaDog.com's traffic and the reasons for it. Show Notes and Other Domains: smashingthemes.com camarofamily.com travelmealbag.com ixtheme.com Episode Page Join the Email List This podcast is proudly hosted on Caproni.fm. Support this podcast 💥Thanks to the monthly supporters💥 Brendan Weinstein Ross Kinkade P…
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This episode is called Flaming Lips, and we’re talking about public speaking as a way to build your profile and attract more clients. We’ve both spoken on large stages, and one of the reasons we wanted to start a podcast was to… * improve our public speaking * get more speaking gigs, both in-person and on podcasts In the talk we mention Ben’s speak…
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Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach. Today, we're going to discover actionable strategies for establishing st…
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Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tack…
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