CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance - capturing the significant market opportunities today while also reinventing their businesses for tomorrow.
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Join our industry experts in this new podcast series as we take a look at the tax and legal issues in the energy, utilities and resources sector that impact businesses in the Middle East.
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Explore human-led, tech-powered transformation. Welcome to PwC Middle East’s “The Tech-powered” podcast series delivering the latest thinking from across the Middle East technology landscape with our tech leaders. A must-listen for innovators, industry leaders, and the tech-savvy who are eager to discover how tech shapes our digital world and the future.
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In this mini-series, Middle East Transfer Pricing Leader Safae Guennoun and her team take a closer look at BEPS 2.0 and its implications for the region. The show is available in English and in Arabic.
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Qatar’s transformation into a diversified, knowledge-based economy is fuelled by a forward-thinking strategy of digital growth, and a strong focus on sustainability and capitalising on industry convergence. CEOs are confident of revenue growth and expect to increase headcount in 2025. However, the urgency to reinvent their businesses to ensure futu…
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As Egypt begins to show signs of economic recovery, supported by reforms and international investments, we see its business leaders driving reinvention through strategic AI adoption, addressing skills shortages and tackling climate challenges. They are also capturing new growth opportunities through industry convergence, positioning themselves ahea…
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Saudi Arabia’s bold economic diversification strategy is yielding tangible results, fuelling confidence among business leaders about the Kingdom’s future. Acutely aware of the twin forces of technological transformation and climate, alongside the blurring of traditional industry boundaries as companies compete over new domains of growth, CEOs are r…
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Jordan’s CEOs have a cautious outlook on economic growth, with over half expecting their companies to be ‘highly’ or ‘extremely’ exposed to geopolitical risks in the coming year. Despite this, they are prioritising reinvention, viewing AI and GenAI as key drivers for growth. By leveraging data-driven insights and diversifying into new sectors, they…
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Confident about economic growth and revenue prospects for the coming year, CEOs in the UAE are actively pursuing reinvention strategies, by accelerating AI adoption and making climate-friendly investments. Despite challenges like cyber risk and key skill shortages, they want to radically transform how they create, deliver and capture value, and pos…
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CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance -…
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continue reading
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Cognitive Cities: The next frontier in urban evolution
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2:49Explore the transition from smart to cognitive cities with Varun Paul, Director at PwC Middle East. Discover how cities like the Line in Saudi Arabia, Telosa in the USA, and Seoul in Korea are leveraging data, AI, and next-gen digital infrastructure to become intelligent ecosystems. These cognitive cities are not just about technological advancemen…
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Giga projects in the Kingdom: Challenges and lessons learnt
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2:36Explore the ambitious endeavors like NEOM, Qiddiya City, Red Sea Global, Diriyah, and AL Ula, each designed to elevate the Kingdom's global standing in entertainment, sports, arts, and culture. Hesham Ghaleb, Smart Destinations Partner, at PwC Middle East discusses the technological heartbeats of these projects, uncovering the challenges and strate…
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Revolutionising Healthcare: AI's Role in KSA's Vision 2030
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3:49Amidst Vision 2030's ambitious goals, we dive into how AI and GEBAI are revolutionising patient care, drawing inspiration from the innovation-driven Formula 1 industry. Discover with Janahan Tharmaratnam, Healthcare, Life Sciences & BioTech Partner at Strategy & how accountable care organisations leverage AI to simulate and optimise care pathways, …
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Consumer tech: Tech trends to drive the local Saudi consumer experience
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2:23Delve into how Saudi Arabia is aligning with Vision 2030 through its ambitious digital transformation agenda with Oliver Sykes, Technology Consulting Partner at Pwc Middle East. This episode explores the innovative use of new tech trends to enhance local consumer experiences and propel future giga projects into the forefront of global innovation.…
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How GenAI is a game changer for the electric mobility ecosystem
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2:17This episode unlocks the full potential of GenAI as it is revolutionising electric mobility with Heiko Seitz, eMobility Leader at PwC Middle East. Exploring its role in vehicle design, personalisation, and digital experiences. From optimising battery development to enhancing in-car interactions, discover the groundbreaking applications and the crit…
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Will GPT5 supercharge the digital transformation agenda in the Kingdom?
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2:26This episode with Derar Saifan, Technology Consulting Partner at PwC Middle East explores GPT-5's game-changing abilities into the future as we unravel how GPT-5, the newest AI breakthrough, is revolutionising Saudi Arabia's Vision 2030. We examine how this system is a key tool in digital transformation through its: unmatched reliability, personali…
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How are Web 3 and Virtual Assets re-writing the frontiers of the traditional financial sector?
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3:31Explore the seismic shift brought about by Web 3.0 and digital assets in the banking sector with Serena Sebastiani, Director and Financial Services Advisor at PwC Middle East. This episode unravels the intricate web of blockchain technology, decentralised finance (DeFi), and the transformative role of virtual assets in redefining traditional bankin…
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Can cities predict your next move? Unveiling the shift to cognitive urban life
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2:07Explore the shift from smart to cognitive cities in this insightful episode with Hazem Galal, Partner and Global Leader for Cities & Local Government, at PwC Middle East. Delve into how urban landscapes worldwide are evolving to proactively predict and meet the needs of their citizens, businesses, and visitors. Discover the transformative role of e…
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Can GenAI remake education for all? Exploring the frontier of personalised learning
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1:18Delve into the transformative potential of GenAI in reshaping education with Roland Hancock, Education Partner and Chief Sustainability Officer at PwC Middle East. We confront enduring challenges like access inequities and variable educational quality, GenAI emerges as a beacon of hope, offering personalised, adaptive learning experiences for every…
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Episode 3 - PwC Middle East transfer pricing consideration in the EU&R sector
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12:51Kenny Hawsey - PwC Middle East Senior Executive Advisor for EU&R, Safae Guennoun - Middle East Transfer Pricing Partner and Leader and Jorge Simones - PwC Middle East Transfer Pricing Director in KSA discuss initial insights around transfer pricing implications in the EU&R sector.Bởi PwC Middle East
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BEPS 2.0 Pillar One - Part 2 - High level technical features of Pillar One (Arabic language)
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6:57Part two of our series on BEPS 2.0. This episode is recorded in Arabic.Bởi PwC Middle East Transfer Pricing team
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BEPS 2.0 Pillar One - Part 2 - High level technical features of Pillar One (English language)
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6:01Part two of our mini series on BEPS 2.0. This episode is recorded in EnglishBởi PwC Middle East Transfer Pricing team
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BEPS 2.0 Pillar One - Part 1 - Implications for Middle East businesses (English language)
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7:30This episode is recorded in EnglishBởi PwC Middle East Transfer Pricing team
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BEPS 2.0 Pillar One - Part 1 - Implications for Middle East businesses (Arabic language)
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8:57Part 1 is recorded in ArabicBởi PwC Middle East Transfer Pricing team
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Episode 2 - The hydrogen energy transition and what it means for our region
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10:56What are the possible uses of hydrogen and how do we see it impacting the region on the future? What could be the tax implications for businesses in this sector? Listen to Kenny Hawsey discuss the topic with two of our industry taxation experts, Neil Allmark and Michelle Kellman.Bởi PwC Middle East
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Episode 1 - What do the new Oman VAT regulations mean for the Oil & Gas industry?
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13:00According to draft regulations, we can expect a 0% rate to apply to Oil & Gas. As we await further clarification, our industry expert Kenny Hawsey, and Oman tax Leader Darcy White and Oman tax expert Imran Mushtaq debate the potential implications.Bởi PwC Middle East
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