Target audiences center around a specific group of people. These can be men, women, teenagers, or children. They generally share an interest such as reading, running, or soccer.
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Online Courses Made Easy | Target Audience, Create a Course, Engagement Strategies, Course Launch Strategies
Robbin Kent | M.A. Psychology, Educator, Business Coach for Women, Course Creation Coach, Launch Strategist
You thought about creating an online course…but you find yourself staring at the computer screen again and again…wondering where do I start? You're feeling overwhelmed to take the next step…because you’re thinking no one will buy my course? Are you ready to serve more, but you're already spread way too thin? Have you spent years, maybe decades gaining your experience and you’re ready to make a bigger impact and grow your online business? I am thrilled you’re here! This podcast will teach you ...
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78 | Sales Funnels 101 for Online Course Creators: Effective Online Marketing Strategies for Beginners
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Confused about sales funnels? Overwhelmed about where to start with your online course marketing? In this episode, I break down the mystery of sales funnels, simplifying the journey you’ll take your ideal client on through. I also walk you through the essential elements of a funnel, from landing pages to email sequences, and share my personal insig…
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77 | 3 Objections to Overcome to Effectively Sell Your Online Course
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Do you have a plan to deal with common objections that potential students might have when they take a look at your course? Do you know what are some common objections to why people do not buy your course? I share 3 common objections every online course creator needs to address in your marketing of your online course. When you walk in prepared with …
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76 | Got a Skill Others Love? Learn When it's Time to Create an Online Course to Make an Impact
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Wondering if you have what it takes to create an online course? Unsure of where to start? Today, my friend, I tell you how to know when you are ready to become a course creator. From sharing a unique skill or solution you've discovered to helping others achieve their goals, I discuss how recognizing your value can be the first step towards building…
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75 | Avoid These 4 Traps When Building Your Target Audience as an Online Course Creator
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Make sure you do NOT fall victim to these 4 traps when you are building your audience as a course creator. Your working hard and putting in all the systems... but are you doing these things that will hold you back from building your engaged audience? Bring your favorite cup of coffee, your colored pens, and paper, so you can take notes and make sur…
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74 | Elevate Your Lead Magnet: How to Implement a Tripwire to Make Passive Income
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Do you ever wonder how to take your lead magnet to the next level, or what a trip wire is and how it can benefit your business? In this episode, I dive into these questions and explore how you can enhance your email list-building strategy by incorporating trip wires. I'll walk you through how to use the valuable real estate of a thank-you page with…
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73 | 3 Must Have Online Marketing Strategies to Work On Your Business, and NOT Just In Your Online Business
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Ready to scale your business? Let's talk about working ON your business, not just IN it. You see, it's not just about working IN your business; it's about strategically working ON your business to take it to the next level. I know, easier said than done, right? But don't worry! I've got you covered. I break down 3 strategies that will help you carv…
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72 | Simplify your Online Course Curriculum Roadmap with these 3 Easy Steps to Make an Impact
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Are you struggling to figure out what to include in your online course? Not sure how to structure the content to make it engaging for your students? Well, in this episode, we're going to tackle exactly that! I'm sharing the process of mapping out your curriculum for your online course and 3 simple steps for your get started with yours today. I shar…
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71 | How to Escape the 'I Shoulda' Trap with Real Stories and 3 Actionable Tips
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Have you ever found yourself stuck in the cycle of saying "I should do that" without taking action? What's holding you back? You are not alone, my friend! I've been there and my clients! I am sharing real stories and 3 actionable steps to get you unstuck and moving forward, so you can make it happen, too! Let's do this, my friend! This is the sign …
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70 | From Lead Magnet to Connection: First 5 Nurturing Emails for Your Target Audience
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Has this question come to mind before? What do I do with the email list I've built? First, let me tell you... No matter your email list size... YOU need to do these 5 emails! I dive into the nitty-gritty of nurturing your email subscribers from the get go. I lay out a step-by-step process on how to craft those First Five Emails that keep your audie…
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69 | 3 Fears that Stopped Me in My tracks as an Online Course Creator
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At first, I said No! ... because the fear was bigger than my confidence. In this BFF (Business Forward Friday) episode, I talk about the fears and doubts I faced, such as not feeling knowledgeable enough and worrying about making mistakes. I realized that if I didn' t move past the fears, then I was withholding the gift that others are looking for …
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68 | Low Ticket vs. High Ticket Offers: How to find the Perfect Balance to Make a Passive Income
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Do you wonder what type of digital offers to have in your business? And how many offers you should have? You are not alone... several of my clients ask me this question often, so I decided to break it down for you right here in today's episode. This episode will help you figure out exactly what is right for your business. Let's Go, My Friend! 📌Are …
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67 | How Creating Online Courses Can Transform and Scale Your Online Business
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How can adding a course to your business benefit you and your potential clients? Building a course can change your life and your clients lives....and grow your business. You can serve 50 clients a month, instead of 3 individually. In today's episode, I share insight of the impact an online course will make in your business. Take a listen and see if…
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66 | Are you stuck? Here are your First 3 Steps to Building an Online Course to Make an Impact
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Do you want to know where to start in scaling your business with an online course? You need to do these 3 things before you ever worry about what platform to use. Take a listen to get these steps tackled so you can finally make progress on the course dream in your head. Let's Do This!!! 📌Are you interested in 1:1 Coaching with me so that you can fi…
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65 | 3 ways to Break Free from Perfectionism and Excel as an Online Course Creator
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Are you stuck in the cycle of perfectionism and not moving forward on scaling your business? Do you think that you have to do it all before you can scale and grow your business? In today's BFF(Business Forward Friday) episode, I share with you how I have so been there, plus many of my coaching clients. I give you 3 practical ways to manage your per…
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64 | How to create a Simple Online Marketing Funnel to Make a Passive Income as an Online Course Creator [Part 2]
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Are you ready to take your marketing funnel strategy to the next level? You have to know where you are going, so that you can take these next steps in your marketing funnel! In today's episode, I share with you what the next 3 steps are in setting up a profitable marketing funnel. Make sure to first listen to Episode #62 - Part 1- Are You Missing t…
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63 | Building a Healthy Entrepreneurial Lifestyle: Mind, Body, and Community
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(BFF) Where does your health fall on your to-do list as an entrepreneur? Do you stay moving and motivating with a healthy lifestyle? Today, I share about things I have put in place to prioritize movement, have mindful nutrition, and how I find community and support since I left the office outside of the home. If we don't take care of ourselves we c…
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62 | Are You Missing the First 3 Steps in your Online Marketing Funnel to Make an Impact? [PART 1]
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Have you added funnels into your business, yet? They really are not that scary... I promise! If you are confused on how to start creating a funnel or you want to make sure you are on the right track, then you need to listen in to today's episode! Here in Part 1... I cover 3 simple steps to get you started to mastering your funnels in your business.…
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61 | What if... You stop measuring your success on how far you have to go?
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(BFF) It's easy to compare ourselves to others and feel like we're not doing enough, especially when we see fellow creators achieving milestones that we aspire to reach. But remember, everyone's journey is unique, and progress is a continuous process. In today's episode, I share stories of how course creators that are brand new to the journey and t…
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60 | Improving Email Engagement: 3 Essential Email Marketing Metrics for Online Course Creators
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Do you know if what you are doing is profitable? Are you using the data from your emails to make plans for your next email campaign? You may be doing a fantastic job or you may need to make some tweaks! But you don't know without knowing the data. Today I share 3 metrics and how to find your numbers to see what is going on in your email community! …
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59 | 3 Powerful Strategies to Overcome Decision Fatigue and Regain Clarity
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(BFF) Are you exhausted and tired of making all the decisions in your business? Do you wish you had someone to just tell you what to do? But wait... You choose to build your own business, so you could do what you want?! I share 3 strategies to help you overcome decision fatigue and regain the clarity you need to move forward. BFF - Business Forward…
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58 | Have you written this ONE Email to Boost Your Online Course Launch Success?
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Do you know what is the 1 email or the 1 post a that you need to make before you launch? Do you know there is a particular one that you need to do? I share the value of the pre-launch phase and offers valuable insights on the 1 email or social media post crucial to success before the cart opens. 📨Make sure to join my upcoming FREE Masterclass on Em…
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57 | Business Forward Fridays (BFF's): Elevating a Strong Mindset, Body, and Faith
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Our FIRST BFF mini-episode! BFF stands for Business Forward Fridays! I am excited to share real and raw episodes about managing your mindset, building resilient bodies, and fueling unwavering faith as we move our businesses forward together! This episode sets the stage for engaging conversations to come in future BFF episodes as part of the "Online…
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56 | Avoid an Online Course Launch Flop with these 6 Strategies to Make Money Online
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Curious about why your course launch may have flopped? Want to ensure a successful launch next time? This episode is all about the key factors to ensure a successful online course launch, even if you're a newbie in the game. Easy peasy things to start working on today! Get your pen & paper out and make sure you avoid a course launch flop! 📌Are you …
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55 | 3 Top Places to Connect with Your Target Audience and Build the Know, Like, and Trust to Make Passive Income
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Are you struggling with knowing where to market your business and create authentic connections? I used to do the exact same. I thought I had to be everywhere. Then I found my favorite places that jazz me up and I get to really support my people and share endless value with them. Take a listen and see how to find your people and where to hangout at …
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54 | Attract Your Target Audience with 4 Proven Marketing Strategies to Make an Impact
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Do you know your Ideal Client like you know your BFF? You should!!! Discover how knowing your audience can transform your online course & business strategy. 4 methods to start implementing to save you time and money in your messaging, course creation, and what offer you need to create. Gain valuable insights into leveraging market research, custome…
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53 | 3 Essential Reasons you need a Strong Community to Make an Impact
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Do you have a community of Biz Besties that you can rely on for support, collaboration, and people you want to learn from? We often think about community as with our potential students or clients, but we also need to surround ourselves with a community of like minded business owners who help us stay on track as the CEO of our own business. I share …
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52 | Can a podcast help you grow your business as an Online Course Creator? Julia Levine tells us how!
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Starting a podcast may be a great tool for you as a course creator to build your authority and provide value to your potential students of your course. In today's episode, I had the opportunity to interview a dear friend of mine, Julia Levine. She is the reason I finally pushed the publish button on my own podcast and she shares insights to help yo…
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51 | How I Found My First & Forever Client: Plus Tips from My Favorite Health Coach
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I never saw this career & friendship coming 7 years ago... But God did! I interview my bestie, Lisa Arendell, and we share Lisa's Course Creation journey and our friendship, detailing how we took Lisa's local health business into the online space and the impact it has had on our lives and so many more. We dive into the exciting launch of Lisa's upc…
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50 | 3 Simple Strategies to Make Passive Income with Your Online Business in 2024. Use my Personal Action Plan.
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Can you believe we're about to wrap up 2023 already? It's been an incredible year, and we've learned so much together. As we gear up for 2024, I'm thrilled to share some exciting news about upcoming changes for the podcast and my business. I share 3 strategies that I am using to level up my business and serve you even better. You may want to use th…
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49. My 6 Top Tech Tools as an Online Course Creator that Saves Time and Money
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I am answering the question I get asked so often! What tools do I use to run my business and provide my online courses that saves me time and money? Whether you're just starting out or looking to optimize your tech stack, these tools could be game-changers for you, too. I share my top 6 tools, along with why I chose this tool over others and the cu…
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48. 5 things to tackle before 2024 to Soar as an Online Course Creator to Make Passive Income
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Uncover the must-do steps to set your course creation journey on fire for 2024. I share five important things you should do to prepare for the upcoming year. Whether you're just starting out or looking to take your course creations to the next level, these tips will help you set the stage for a successful year ahead. Grab your favorite cup of coffe…
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47 | Discover the 4 Best Online Marketing Strategies for Setting Your Online Course Launch Date
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How do you decide when it's the right time to launch a course? What factors play a role in this decision making process? I share 4 key factors to help you know when you are ready to actual launch your course. You are putting so much passion and hours into building the course that you want to think through these 4 strategies in deciding when to laun…
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46. Save Time and Simplify Your Online Course Workflow with 4 Powerful Automations - Part 5
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Learn how to automate systems in your business & course to make money while you sleep! I break down the top 4 automations you need to build, launch, and deliver your online course. I share practical tips and strategies that you can implement today! We're diving into part 5 of our 5-part series on “Getting ready to build, launch, and deliver your on…
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45. Boost Student Completion Rates with Effective Delivery Strategies - Part 4
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Have you ever taken an online course where the delivery fell short? What elements do you think are crucial for an effective course delivery? You may make the sale, but if you don't nail the course delivery then you may be back to square one. I share 4 key elements to consider when delivering your profitable course and truly get your students winnin…
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44. 9 Must-Haves for a High-Converting Sales Page to Improve Your Online Marketing Strategy - Part 3
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Have you ever struggled with writing sales page copy? How do you overcome the challenge of condensing your passion and energy into written words? It's crucial to have a sales page that is highly converting and captures the attention of potential students. You could have the best course in the world, but if you don't effectively communicate its valu…
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43. How to Choose the Right Course Platform for Your Online Business - Part 2
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Are you ready to find the perfect platform for your online course? Then let’s tackle the big question that's on everyone's minds when it comes to online courses: choosing the right platform. Trust me, it's one of the most asked questions in the tech world when it comes to course creation. People want to know which platform is best for them, what th…
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42. Structuring Your Course Content for Different Learning Styles - Part 1
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How can we, as course creators, ensure that our instructional approach accommodates the diverse learning styles of our students? Recognizing that people learn in different ways, it becomes crucial for us to understand the preferred learning styles of our ideal students. This knowledge empowers us to transform our course information into the best fo…
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41. 5 Mistakes to Avoid Before Launching Your Digital Product
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Hey Friend, In today's episode I'm chatting about the five things you absolutely shouldn't do before launching your digital product or online course. Trust me, these tips are absolute game-changers, so you'll definitely want to grab a pen and paper for this one. They are simple reminders that will make such an impact on finding the right students f…
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40. How to monetize your teaching talent & expertise!
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I share a fascinating conversation I had with a longtime friend who never realized the potential of building an online course. Despite being an educator for 30 years, this friend had never considered leveraging her vast knowledge and teaching expertise to create an online course for additional income in retirement. This got me thinking about the co…
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39. *INTRODUCING* Online Courses Made Easy in 3 Simple Steps!
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Hey Friend! I'm Super Excited for you to listen to this episode and hear about what's coming up! In this episode, I have some BIG News to share with you! I'm officially launching and rebranding the podcast to focus on the world of online course creation. With years of experience in education and psychology, my passion for teaching and lifelong lear…
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38. 3 Online Course Platforms to use when you are on a Budget!
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Hey Friend, I dive into a topic that many new course creators grapple with: choosing the right platform to launch their courses on a budget. I'm sharing my Top 3 recommendations for cost-effective platforms that deliver results. I break down the pros and cons of each platform so you can make an informed decision. Don't let a limited budget hold you…
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37. How Should you Launch an Online Course: Email Marketing, Bootcamp, or Webinar? Online Marketing Strategy Tips
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Hey Friend! In today's episode, I tackle a question that many entrepreneurs face: How to effectively launch a course? With options like webinars, boot camps, and email campaigns, it can be overwhelming to decide which strategy to choose. I explore the pros and cons of each approach, emphasizing the importance of building relationships with your aud…
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36. 3 Online Marketing Strategies to Boost Your Online Course Revenue & Make an Impact
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Hey Friend! Today, I share valuable insights on how to monetize your courses even after the initial launch. I start by discussing simple evergreen sales funnels and explains how you can generate consistent sales while you sleep. I also dive into other strategies that can boost your revenue and provide additional value to your customers. These 3 way…
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35. 3 Strategies for Effective Course Delivery and Student Engagement
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In today's episode, I dive into the world of learning strategies and delivery strategies for online courses. Drawing from my experience in education and teaching, I share valuable insights on how to create online courses that cater to different learning styles and preferences. I also emphasize the importance of adapting course content and delivery …
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34. Creating an Online Course: 5 Steps to Evaluate if it's a Good Fit for Your Business
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Hey Friend! I dive into the world of online courses in today's episode. I break down the key factors to consider when deciding if it's time to add an online course to your business. From assessing your expertise to identifying the demand for your course, I cover it all. Plus, I share insights on creating a clear course outline and structure, market…
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Hey Friend! I dive deep into the concept of how design communicates to your ideal client. I talk about that you don't need to be a professional graphic designer or hire one to effectively convey your message. With 86% of the population being visual learners, it's crucial to create visual elements that are easy to consume and resonate with your targ…
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32. 4 Tips for Building an Authentic Connection with Your Target Audience
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In today's episode, I'm diving into the topic of creating an instant connection online. You've done the hard work of getting people to notice you online, but now, how do you make that connection stick? Join us as we discuss 4 ways to ensure that your ideal client says, "I need you in my life." From establishing your unique brand voice to understand…
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31. How to build a Healthy Email List: Email Marketing Strategies for Online Course Creators
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In this episode, we're diving into the world of email marketing strategies. I share the importance of having a strong and healthy email list filled with the right people who need your message. You'll learn five strategies for achieving this, including setting up a welcome sequence, giving subscribers the option to opt out of specific email sequence…
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30. 5 Ways to Grow Your Email List with your Lead Magnet to reach Your Target Audience
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In today's episode, I'm diving into the world of lead magnets and how to effectively promote them to maximize conversions. I give you 5 places you should be sharing your lead magnet to grow your email list. PLUS I have a new mini-course launching today that will help you create the Right Lead Magnet, Talk to the Right People in the Right Way, & on …
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29. The Power of the Know, Like, and Trust stages! Marketing Strategy for Online Course Creators
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I dive deep into the powerful concept of "know, like, and trust" and how it plays a pivotal role in building relationships with our online audience. I explore the stages that lead potential customers from simply knowing about you to truly trusting you enough to make a purchase. I share practical tips on creating content that fosters familiarity, li…
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