Branding 101: Better Brands Build Bigger Businesses - Omar Khateeb

The Scope of Practice Podcast

Episode 57 - My guest on the podcast today is Omar Khateeb. He’s the Head of Growth for Gentem, which is a company dedicated to helping physician practices stay independent. He actually started out in medical school for a couple of years before branching out into healthcare marketing. This guy is brilliant when it comes to creating and sustaining brands that register as valuable companies in our customers’ minds.

You want to be known as the company that solves a problem for your customer. How do you cultivate that reputation? That’s what today’s conversation is all about. Whether you’re newly in private practice, or you work for a big healthcare organization, or you’re looking to rebrand your practice after 20 years in your community, there’s something in this podcast episode for you. Don't miss this great conversation with Omar!

Free resources mentioned in the show:

• Free Resource: Creating a One-liner That Will Kickstart Your Business' Growth
• Join the Business and Personal Finance for Physicians and Dentists Facebook Group!
• Check out the Doctor Podcast Network!
• One-on-one personal finance and business coaching: Click here and email me to set up a free consultation today!
• Connect to Omar Khateeb and Gentem. Be sure to access that free resource Omar mentioned at thescopeofpractice.com/sop to find out where you’re losing your revenue in your company.

Check out the additional free resources available at The Scope of Practice!

• Business management resources
• Personal finance resources
• Podcasting resources
• Recommended online courses
• Recommended books