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A deep dive into the power of smart packaging
Manage episode 334263273 series 2794049
Earlier this year, AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe entered a strategic partnership, aiming to accelerate the uptake of smart packaging innovation.
A few months into the collaboration, Elisabeth Skoda catches up with Eef de Ferrante, managing director at AIPIA, and Andrew Manly, AIPIA’s communications director, to discuss the collaboration and the role that smart packaging can play when it comes to reducing food waste, brand protection, fighting counterfeiting and market diversion, driving supply chain efficiencies, as well as boosting consumer engagement and recycling rates.
Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.
107 tập
Manage episode 334263273 series 2794049
Earlier this year, AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe entered a strategic partnership, aiming to accelerate the uptake of smart packaging innovation.
A few months into the collaboration, Elisabeth Skoda catches up with Eef de Ferrante, managing director at AIPIA, and Andrew Manly, AIPIA’s communications director, to discuss the collaboration and the role that smart packaging can play when it comes to reducing food waste, brand protection, fighting counterfeiting and market diversion, driving supply chain efficiencies, as well as boosting consumer engagement and recycling rates.
Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.
107 tập
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