How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
MP3•Trang chủ episode
Manage episode 352717239 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1!
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
59 tập
(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Trang chủ episode
Manage episode 352717239 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1!
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
59 tập
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