Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman
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Join us as we discuss:
- Jessy’s hot take on influencer marketing
- Opportunities in the creative economy space
- Resolving pricing ambiguity in influencer marketing
- Identifying authentic influencers for brands
- Building a good talent management strategy
- Tips and advice for aspiring influencer marketers
Jessy Grossman is a pioneer in the entertainment and media space with over a decade of experience working with talent while always incorporating a sharp, forward-thinking mindset. Since 2009, Jessy has been at the forefront of the digital content revolution. From strategic leadership to an obsession with technology and a knack for negotiations, Jessy's work in the digital/commercial realm has created new digital opportunities for dozens of influencers. She went on to sell her talent agency and is now focused on her passion project: Women in Influencer Marketing.
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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