S2E13: Wain Choi ＜＞ Masterclass in the Communicating and Promotion of Health Gamification

Health Points : Health Gamification

We've landed at Episode 13 of Series 2, and joining us is Wain Choi, Chief Creative Offer at Black & White.

Wain worked with some of the largest brands on the planet, marketing tech giants health & wellness features and functionality. His previous roles were as Creative Director at Zulu Alpha Kilo Inc and Cheif Creative Offer for OgiIvy and Cheil Worldwide. It was while at Cheil Worldwide he was part of the team that created the advertisement for Samsung's ' Look at Me' app, an app to support autistic children. The 'Touching Autism' promotion won the Cannes 'Gold Lion Award.

https://www.brandinginasia.com/samsung-autism-ad-wins-cannes-gold-lion-award/

This episode of Health Points is a curveball to our usual guests, as focuses on how to make health gamification more visible and accessible. In this episode, we explore:

• Taking digital products for entertainment and gaming and transitioning them to therapeutic purposes
• Moving a cold engineering brand into a warm emotive brand, with a campaign that was so successful it won one of the most prestigious industry awards
• The need to better communicate health gamification at a greater scale to promote the role of health gamification, and transition it towards mainstream medicine and therapeutics.