Livestream Recap Episode: 2024 China at the Crossroads: What Stood Out to Us

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight a couple of the major trends that stood out for us. You can watch the livestream event by clicking below OR download the entire report yourself. Check out the link below.
1. What surprised you? How will advertisers react based on the trends based on the investment scenarios? Brands will spend a lot more on last-mile.
2. The reconfiguration of media spending blew Bryce away, especially. the rise of Xiaohongshu and Douyin and the importance of social commerce over traditional commerce. People are taking more time to decide on what they want to buy.
3. What's the magic behind Xiaohongshu (RED)? Could it go global?
4. How will brands embrace more loyalty/private traffic? Will this help them overcome the economic slump and slowdown in sales, or should they continue to focus on acquisition?
5. How do you define loyalty in the new China?
6. What should be the priority for brand spend? Is this a good time for brands to take a longer-term approach?
Watch the China Crossroads Livestream: https://www.linkedin.com/events/livewebcast-2024-chinamarketing7171380198657912832/comments/
Download the entire 10 Considerations Report report: https://www.talktototem.com/china-insights/2024-china-marketing-and-media-review
Campaign Asia Article: https://www.campaignasia.com/article/survey-reveals-red-and-douyin-are-priority-growth-channels-for-chinese-brands/494946
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/