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Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
Manage episode 416466879 series 3572305
In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.
The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.
They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.
GUEST INFORMATION:
Website: www.evolveyourweddingbusiness.com
Instagram: @evolveyourweddingbusiness
LinkedIn: www.linkedin.com/in/heidithompsonuk
CONNECT WITH WEDDING EMPIRES!
Want to share your thoughts and connect with fellow wedding enthusiasts?
- Instagram @weddingempirespodcast
- TikTok @weddingempirespodcast
PODCAST TEAM
- Host: @msjacbowie
- Host: @ben_connolly_photographer
- Producer: @mpacreatives
23 tập
Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
Wedding Empires - Grow and Market Your Dream Wedding Business
Manage episode 416466879 series 3572305
In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.
The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.
They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.
GUEST INFORMATION:
Website: www.evolveyourweddingbusiness.com
Instagram: @evolveyourweddingbusiness
LinkedIn: www.linkedin.com/in/heidithompsonuk
CONNECT WITH WEDDING EMPIRES!
Want to share your thoughts and connect with fellow wedding enthusiasts?
- Instagram @weddingempirespodcast
- TikTok @weddingempirespodcast
PODCAST TEAM
- Host: @msjacbowie
- Host: @ben_connolly_photographer
- Producer: @mpacreatives
23 tập
Tất cả các tập
×1 The Art of Wedding PR: How to Get Your Work Published with Meghan Ely 40:06
1 JB: We want your questions and I Do Disasters! 3:47
1 GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche 1:06:24
1 Finding Calm in Chaos: Mindful Practices for Wedding Professionals 38:13
1 From behind the lens to going viral on TikTok: Angela Brushe's Story 38:24
1 An Update from Us and Overcoming Wedding Professional Hurdles 20:04
1 Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid 41:47
1 Mastering Wedding Industry Networking with Jordan Heller 33:44
1 Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong 38:17
1 BONUS Get to know my new co-host Ben Connolly 5:17
1 Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson 35:27
1 Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger 26:26
1 The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde 39:50
1 Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines 23:00
1 BONUS 6 Tools to launch your wedding podcast with Jac Bowie 7:08
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