#35 - Mastering Peak Retail Events: Advanced Inventory Strategies & Cost Analysis for Amazon Prime Day, Black Friday, and Beyond

Velocity Sellers Podcast

Ever wondered how to keep the beach bliss from turning into a sandy mess in your laundry? Join us as we kick off with some fun banter about battling sand-infested clothes after a beach day. Sharing my own tales of frustration, we dive into practical tips for keeping sand at bay, setting the stage for a deep dive into the art of preparation. As the mood shifts, we navigate the complex waters of gearing up for Amazon Prime Deal Days, underscoring the importance of meticulous planning. We cover everything from managing inventory to making the most of coupons and forecasting pitfalls that can sabotage your success.
As we continue, we explore advanced strategies for major retail events like Prime Day, Black Friday, and Cyber Monday. The key takeaway? Stock up to avoid the chaos of stockouts. We discuss the intricacies of inventory planning, especially considering the ripple effect of the Chinese New Year on supply chains. From estimating needs to managing new and seasonal products, we offer actionable insights to maintain optimal inventory levels. The conversation also delves into the strategic choices between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), stressing the importance of balancing these methods to match your business capabilities.
Closing the episode, we tackle cost analysis and pricing strategies essential for peak seasons. Addressing the "sticker shock" of increased fees, we stress the need for thorough cost tracking and strategic pricing. Learn how to market new gift bundles, leverage Amazon's Vine program for early reviews, and time your inventory shipments. Discover how high-traffic holidays can boost your organic ranking and Best Seller Rank (BSR). We wrap up with a focus on the importance of planning and cash flow management to ensure your promotional strategies yield long-term growth and improved rankings. This episode is a treasure trove of insights for anyone looking to master the e-commerce game during peak retail events.

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Chương

1. Beach Sand and Amazon Prime Deals (00:00:00)

2. Advanced Inventory Planning Strategy for E-Commerce (00:04:00)

3. Forecasting Sales and Inventory Strategy (00:10:08)

4. Inventory Management and Promotion Strategy (00:18:55)

5. Capacity Planning and Inventory Strategy (00:26:33)

6. Cost Analysis for E-Commerce Strategy (00:36:40)

7. Strategic Pricing for Increased Ranking (00:40:48)

8. Strategic Planning and Inventory Management (00:48:00)