Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Establishing MarTech as a driver of measurable business impact with Mirko Roettgers
Manage episode 443362525 series 2986848
Text us your thoughts on the episode or the show!
Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. Prior to joining Triggerfish, Mirko held leadership roles in digital transformation, digital marketing, and other related fields both internally and at agencies.
Tune in to hear:
- Mirko shares insights on the significance of marketing technology in achieving business goals, stressing the importance of aligning tech initiatives with organizational strengths.
- The episode dives into the challenges and strategies for measuring the effectiveness of marketing operations teams, highlighting the dependency on various factors like sales and market conditions, and the need for metrics that directly tie to revenue.
- The conversation shifts to how personalized marketing strategies can enhance customer retention and satisfaction, with examples of successful implementations in different sectors.
- Mirko offers advice on how to approach new marketing technologies, emphasizing the need for clear objectives, limited scope, and gradual implementation to ensure sustained value from tech investments.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
Chương
1. Establishing Martech's Business Impact (00:00:00)
2. Improving Efficiency Through Marketing Technology (00:09:07)
3. Maximizing Business Outcomes With Martech (00:15:55)
4. Implementing Personalization Strategies for Business Success (00:30:01)
5. Navigating Marketing Technology Implementation (00:40:48)
154 tập
Manage episode 443362525 series 2986848
Text us your thoughts on the episode or the show!
Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. Prior to joining Triggerfish, Mirko held leadership roles in digital transformation, digital marketing, and other related fields both internally and at agencies.
Tune in to hear:
- Mirko shares insights on the significance of marketing technology in achieving business goals, stressing the importance of aligning tech initiatives with organizational strengths.
- The episode dives into the challenges and strategies for measuring the effectiveness of marketing operations teams, highlighting the dependency on various factors like sales and market conditions, and the need for metrics that directly tie to revenue.
- The conversation shifts to how personalized marketing strategies can enhance customer retention and satisfaction, with examples of successful implementations in different sectors.
- Mirko offers advice on how to approach new marketing technologies, emphasizing the need for clear objectives, limited scope, and gradual implementation to ensure sustained value from tech investments.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Meet Jeto, your new Marketo campaign co-pilot!
Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo.
The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.
Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?
MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.
Chương
1. Establishing Martech's Business Impact (00:00:00)
2. Improving Efficiency Through Marketing Technology (00:09:07)
3. Maximizing Business Outcomes With Martech (00:15:55)
4. Implementing Personalization Strategies for Business Success (00:30:01)
5. Navigating Marketing Technology Implementation (00:40:48)
154 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.