You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with suc ...
…
continue reading
Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no ...
…
continue reading
1
Travel SEO Masterclass With Kevin Indig
41:18
41:18
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:18
In this episode of the Travel Marketing Compass Podcast, SEO expert Kevin Indig shares deep insights into the travel industry's search dynamics. From Google's dominance in travel searches to the importance of visual content and programmatic SEO, Kevin explores how travel brands can optimize their strategies for better visibility and engagement. Thi…
…
continue reading
In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's compet…
…
continue reading
1
Ep 111: David Skena is the Chief Marketing Officer for Krispy Kreme
46:00
46:00
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
46:00
What sets Krispy Kreme apart from other indulgent food brands? It’s not just their delicious doughnuts. It’s their focus on creating memorable, shareable moments that bring people together. We are joined by David Skena, Krispy Kreme’s Chief Marketing Officer (CMO), to walk us through the legacy of this beloved brand and the innovative methods that …
…
continue reading
1
Ep 110: Sheila Ullery is the Chief Marketing Officer for Milan Laser Hair Removal
39:55
39:55
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
39:55
When a brand has a clear and attractive value proposition and then goes on to deliver on that promise, then a dedicated following and exponential brand growth is all but assured. Milan Laser Hair Removal is focused on one thing – providing a guaranteed treatment with excellent service – and to explain how Milan always stays true to its promise to b…
…
continue reading
1
Ep 109: Shannon Cole is the Vice President of Brand Marketing for RBC
38:50
38:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
38:50
If you want your marketing to connect with younger demographics, then your best bet is to make sure that your initiatives are indisputably authentic and aligned with your values – especially when it comes to sponsorships. That’s the advice of today’s guest, Shannon Cole, head of brand marketing and sponsorship at Royal Bank of Canada (RBC). She joi…
…
continue reading
In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's m…
…
continue reading
1
Ep 108: Erin Newkirk is the Chief Brand & Marketing Officer for Caribou Coffee
40:04
40:04
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:04
Today on Clicks 2 Bricks, we are joined by the chief brand and marketing officer of Caribou Coffee to discuss the brand’s innovative TikTok campaign. Tuning in, you’ll hear all about Caribou Coffee and what sets it apart from other coffee brands, how it fits into the Panera portfolio, and how the coffee industry has changed in terms of market dynam…
…
continue reading
Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.…
…
continue reading
1
Ep 107: Ash ElDifrawi is the Chief Commercial & Brand Officer for The Aspen Group
41:16
41:16
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:16
In today’s episode of Clicks2Bricks, we are joined by Ash ElDifrawi in his capacity as the Chief Commercial and Brand Officer for The Aspen Group (TAG), a portfolio of health-services brands. Ash is here to talk about the unique challenges of growing and supporting a national dentistry brand, and he is perfectly situated as two of the brands under …
…
continue reading
1
Ep 106: Christian Kuhn is the Chief Marketing Officer for Blaze Pizza
43:31
43:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
43:31
There is always space for learning and innovating; regardless of how old you or your brand are! Today on Clicks 2 Bricks we are joined by the new CMO at Blaze Pizza, Christian Kuhn to discuss the exciting changes he has incited at the company. Tuning in, you’ll hear about Christian’s fascinating career and some fun facts about him we may not have k…
…
continue reading
1
Multi-Brand Marketing with Jamie Storrs
27:59
27:59
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
27:59
Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!Bởi Propellic, Brennen Bliss
…
continue reading
1
Ep 105: Nick Scarpino is the Chief Marketing Officer for Portillo’s
35:53
35:53
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
35:53
As a Chief Marketing Officer, you have to be passionate about the brand you’re working for. With more than 10 years of experience working for Chicago-style fast-casual restaurant, Portillo’s, CMO Nick Scarpino joins us for this episode of Clicks 2 Bricks to share his marketing expertise and love for this multi-generational brand! Tuning in, you’ll …
…
continue reading
1
First Half Flashback: Must-Listen Moments
16:35
16:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
16:35
Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss. Cynthia Huang / Building a Decentralized Travel Ecosystem Travis Tallent / Peak Performance: Insights into Mountain Travel Kelsey Tonner / Empowering To…
…
continue reading
1
Ep 104: Bronze Major is the Head of Marketing for Carrabba’s Italian Grill
35:58
35:58
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
35:58
Customers aren’t interested in being marketed to or having products sold to them. What they seek is a genuine connection with brands that truly understand their needs. This is where the opportunity lies to inspire a deep affinity for your brand and products. Marketing today is less about selling and more about building relationships, creating conne…
…
continue reading
1
Ep 103: Chris Duncan is the Global Head of Marketing for Claire's
42:31
42:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
42:31
If you’re a teenage girl, then you definitely know this global retail brand that specializes in ear piercing, affordable jewelry, and fashion. Today on Clicks 2 Bricks, we learn about the dynamic retail brand, Claire’s, as we welcome its Global Head of Marketing, Chris Duncan. Our conversation begins with exploring Claire’s complex retail network a…
…
continue reading
1
Marketing Strategies for Multilocation Travel Companies
28:55
28:55
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:55
In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retent…
…
continue reading
1
Ep 102: Keith Sheldon is the President of Entertainment and Brand Management for Hard Rock International and Seminole Gaming
37:02
37:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
37:02
Having been established for over 50 years, Hard Rock is one of the most instantly recognizable and revered global brands. But with such remarkable success and widespread expansion, it's easy to forget what the brand truly values at its core. To refresh our memories and to explain what Hard Rock stands for today, we are joined by the President of En…
…
continue reading
1
Ep 101: Flooring the Market: Marketing Mastery with Wendy Martin
33:53
33:53
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
33:53
In this episode, we sit down with Wendy Martin, Chief Marketing Officer for Floor & Decor, to unpack the intricacies of marketing for a specialized retailer in the hard surface flooring industry. Floor & Decor is a leading specialty retailer in the hard surface flooring market, offering an unparalleled selection of tile, wood, stone, and flooring a…
…
continue reading
In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.Bởi Propellic, Brennen Bliss
…
continue reading
1
Ep 100: Ryan Ostrom is the Chief Marketing Officer for Jack in the Box
40:51
40:51
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:51
To celebrate 100 Episodes, we welcome back Ryan Ostrom, CMO and EVP at American fast-food chain, Jack in the Box. Since his first appearance on the podcast three years ago, Ryan has left his role in marketing leadership at GNC and pioneered an innovative turnaround for Jack in the Box. His strategy? A step-by-step process based on the principles of…
…
continue reading
1
Ep 99: Casey Terrell is the former CMO of SPB Hospitality (Logan’s Roadhouse, Gordon Biersch Brewery)
44:54
44:54
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
44:54
In today’s episode, we delve into the world of digital transformation in the restaurant industry with industry expert, Casey Terrell. Casey is a highly respected marketing professional with vast experience in the restaurant industry, particularly in digital transformation, technology adoption, and multi-location marketing roles. In our conversation…
…
continue reading
With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.…
…
continue reading
1
Ep 98: Vivian Acosta is the Director of Social Media for Cricket Wireless
51:02
51:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
51:02
In today’s crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone,…
…
continue reading
1
Ep 97: Maria Hokanson EVP, Marketing, U.S. and Canada for Dairy Queen
38:26
38:26
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
38:26
In 2025, Dairy Queen turns 85 and in its eight-plus decades, it has evolved from being a simple soft-serve ice cream company to becoming one of the biggest QSR and burger brands in America! Dairy Queen’s philosophy is one of emotional connection, and bringing us closer to the brand today is its Executive Vice President of Marketing, Maria Hokanson.…
…
continue reading
1
Ep 96: Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones
41:03
41:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:03
Authenticity is a rare trait in today’s business world, but as today’s guest tells it, being authentic is the only way to foster meaningful human connections – which are more valuable than all the money in the world combined! Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones – a financial services firm with over 15,000 …
…
continue reading
1
Building a decentralized travel ecosystem
27:56
27:56
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
27:56
In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.…
…
continue reading
1
Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's
36:37
36:37
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
36:37
Our guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative methods to capture consumer preferences even before any p…
…
continue reading
1
Ep 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone
43:01
43:01
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
43:01
Stretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the co…
…
continue reading
1
Peak Performance: Insights into Mountain Travel
28:07
28:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:07
Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinatio…
…
continue reading
1
Ep 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha
40:48
40:48
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:48
Most people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connect with audiences and help them realize that getting li…
…
continue reading
1
Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters
32:56
32:56
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
32:56
A well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hea…
…
continue reading
1
Reimagining Destinations: The'Inspired by Iceland' campaign Success Story
19:50
19:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
19:50
Discover the magic behind the "Inspired by Iceland" campaign! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights…
…
continue reading
1
Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company
44:02
44:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
44:02
How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to cre…
…
continue reading
1
Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman
40:02
40:02
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:02
What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details…
…
continue reading
1
Innovating Exploration with Action Tour Guide
26:51
26:51
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
26:51
In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketi…
…
continue reading
1
Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro
37:44
37:44
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
37:44
With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce …
…
continue reading
1
Transforming Travel Experience With AI
34:32
34:32
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
34:32
The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of…
…
continue reading
1
Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage
40:35
40:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
40:35
The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environme…
…
continue reading
1
Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot
41:53
41:53
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:53
Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lendi…
…
continue reading
1
Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America
44:07
44:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
44:07
Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry i…
…
continue reading
1
Ep 85: Pat O’Toole is the Chief Marketing Officer for Burger King
41:53
41:53
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
41:53
Joining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame” plan to accelerate growth. Pat is an accomplished mar…
…
continue reading
1
Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking
28:42
28:42
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:42
Is parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her ro…
…
continue reading
1
Ep 83: Joe Artime is the Head of Marketing for Moe’s Southwest Grill
37:01
37:01
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
37:01
Joe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities throug…
…
continue reading
1
Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands
47:29
47:29
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
47:29
To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for …
…
continue reading
1
Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands
48:34
48:34
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
48:34
Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about …
…
continue reading
We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, di…
…
continue reading
1
The Story Behind DuVine's World-Class Recognition
39:23
39:23
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
39:23
Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia als…
…
continue reading
1
Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group
39:05
39:05
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
39:05
With some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Tod…
…
continue reading
1
Blending Culture, Storytelling, and Technology
28:26
28:26
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
28:26
Dive into the captivating world of travel marketing with Brennen Bliss and Daphne Tsevreni in this must-listen episode of the Travel Marketing Podcast. Discover how Clio Muse Tours, co-founded by Daphne, revolutionizes the travel experience by blending technology, culture, and storytelling into immersive tours. Learn about their journey from a univ…
…
continue reading
1
Insights from PR Expert Roman Townsend
33:58
33:58
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích
33:58
In this insightful podcast episode, we engage with Roman Townsend, the strategic mastermind at Belvera Partners PR, where cutting-edge B2B marketing in the travel and tourism industry comes to life. Dive into a discussion filled with rich marketing strategies, emergent B2B communication trends, and a behind-the-scenes look at how Belvera Partners P…
…
continue reading