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Let’s Grab Drinks is a lifestyle podcast hosted by Bree Pair and Haylee Gaffin. This podcast is a place for conversations on self-improvement, navigating life as a gal, chats about society & culture, a place to talk about mental health, and everything else that comes up when you grab drinks with a friend. For the gal wishing she had a better support system, if you’ve been looking for a podcast with candid conversations about the ups and downs of life, you’ve found it! New episodes on Mondays ...
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Dr. Gaffin's class on Hebrews
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Lecture series by Dr. Edmund Clowney
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By Chana Rachel Gaffin (Weinberg) Founder of modest sportswear brand Chanabana. A series of talks with inspiring individuals of all walks of life, revolving around sport, Torah, motivation and self love
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Full Confidence Tour in Denver, CO
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Non-believers gettin' in the holiday spirit! We're just three jingle friends goofin' and gaffin' about Christmas movies and specials all year round. Hosted by Carrie Griffin, Sara Katherine and Zach Kaplan. Follow us on Twitter: @c_griffin, @zachkaplan and @saravents! We love you.
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Theologians discussing the Christian faith from their areas of expertise.
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Join bestselling author and speaker Nancy Guthrie as she talks with leading scholars and Bible teachers through friendly yet theologically robust conversations with the goal of better understanding books of the Bible.
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Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
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Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost revenue! In this episode Richard sits down with Travis Bichelle, CTC’s Director of SEO, to break down essential SEO strategies tailored for Q4 and holiday promotions in 2024. From understanding organic search declines to building robust…
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Theophanies, Chariots, and Wheels within Wheels (Ezekiel 1)
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Episode 202: Theophanies, Chariots, and Wheels within Wheels (Ezekiel 1)Returning to our series on Ezekiel, we are transported into the heavenly realms to gaze on the glory of God in his war chariot. What is the significance of the imagery? Where is it going? After a brief debate about the nature of theophanies, Drs. Sutanto Redd and Lee give us a …
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Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024
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In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produce sustainable profit in today’s competitive landscape. These brands not only achieved significant revenue but also balanced it with strategies that drove genuine profitability—no easy feat in the current market climate. In this in-de…
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Transforming Company Culture: From Employee-Centric to Standards-Centric
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In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an employee-centric approach to a standards-centric model. Join us as Taylor and Dane Sanders, CTC's VP of Employee Development and Performance, discuss how rethinking company culture can drive profitability, enhance team performance, …
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Boost Your Holiday Sales with These Email and SMS Strategies
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Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season. Key Takeaways: Data Integrity: Clean up your email data for more effective campaigns. Audience Segmentation:…
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God and Humanity: The Book! (ft. Gray Sutanto)
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Episode 201. God and Humanity: The Book! (ft. Gray Sutanto)It's that time of the year again: Dr. Sutanto has just released a new book! With theological anthropology all the rage right now (and rightly so), we discuss Gray's contributions to the nature of humanity, the impact of the fall, and the corporate character humans as God's image.Relevant li…
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The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
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In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their businesses are thriving? Taylor shares his insights on the cultural norms, financial misconceptions, and psychological traps that keep business owners …
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Maximizing Black Friday Sales: Data-Driven Discounting Strategies
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In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database. We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a bra…
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Episode 201: An Introduction to EzekielOur main course for the podcast this season will be an exegetical and theological "tour" of Ezekiel. Today we introduced the book and the author. What is unique about Ezekiel? How does it fit in the rest of Scripture? What are its key themes and how is it structured?Also this week, we introduce (or re-introduc…
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What Founders Struggle With Most: Human Connection Over Data
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In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human connection and data driven decision making. While much of business focuses on metrics and analysis, Taylor shares insights from recent in person conversations with clients and fellow CEOs that reveal a different story. They discuss the…
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36: We Need To Talk About Growing a Business with a Small Audience
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How do we work full-time in businesses with small audiences? In today’s episode, we’re chatting about our top tips for running a successful business without needing a large following. You can learn more about Let's Grab Drinks and Bossy Life Co at bossylife.co! Come join our bossy community on Facebook! Looking to support our brand? Grab some of ou…
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Our 30th Year (and our 200th Episode)
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Episode 200: "Our 30th Year (and our 200th Episode)This year at RTS Washington we are celebrating 30 years of serving the church in Maryland, Virginia, and Washington DC. As one does when one turns 30, we reminisce a bit, and what better episode to do so than this, our 200th. Join us for a bit or oral history and future hopes!…
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Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
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In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season. Together, they break down how to approach each phase of the holiday shopping period, from the "7 Peaks and 1 Valley" concept to optimizing creative for Black Friday, Cyber Mond…
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August Insights & What to Expect for Q4: State of the Industry
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In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's performance and prepare for the crucial Q4 holiday season! Join our expert panel as they unpack valuable insights that can shape your strategy in the coming months. What You’ll Learn: August Performance Recap: Discover how seven-fig…
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Building Trust and Authority: A Guide for Change Agents
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In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing from their experiences at Common Thread Collective (CTC), they dive into the challenges and rewards of driving meaningful change without relying on external crises. Key Topics Discussed: Embracing Conflict: Understanding why willingn…
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Episode 199. Denominational DiversityRTS Washington is entering our 30th year, and to celebrate we are reflection on the history and tradition of the denominations we serve. In this episode the faculty reflect on the distinctives of their own denominational affiliationsBởi Reformed Theological Seminary, Washington, D.C.
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In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relationship between entrepreneurs and their accountants. Taylor shares insights from his recent talk at an accounting conference in Toronto, where he explored how accountants can bridge the gap with marketers and become invaluable strategic…
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Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
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This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor as he sits down with Jacob Posel, who is a real human, designed to revolutionize the way we think about creative strategy in ecommerce. From discussing how AI is streamlining creative workflows to understanding the impact of machine learn…
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Nate Shurden on Opportunities and Challenges in Teaching Acts
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In this season finale, Nate Shurden discusses how to teach the Book of Acts, examining its historical context, interpretative questions, and practical applications for contemporary church life. ❖ Nancy Guthrie teaches the Bible at her home church, Cornerstone Presbyterian Church in Franklin, Tennessee, as well as at conferences around the country a…
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6 Essential Google Ads Strategies for a Profitable Holiday Season
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Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp to discuss the six critical steps you need to take to optimize your paid search campaigns for the upcoming holiday rush. From mastering promotional visibility to understandi…
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It’s Still True: Everyone Who Calls Upon the Name of the Lord Will be Saved
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In this episode, Nancy speaks with Mary Trapnell, Jenny Manley, Keri Folmar, Emanuela Artioli, Carol deRossi, and Shamsia Borhani about their powerful and diverse ministries worldwide, all unified by the promise that everyone who calls upon the name of the Lord will be saved. ❖ Nancy Guthrie teaches the Bible at her home church, Cornerstone Presbyt…
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How to De-Stress a Distressed Business
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In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting costs to optimizing customer acquisition strategies and narrowing down focus areas to regain profitability. Drawing from their experience at CTC and real-worl…
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Drs. Peter Lee and Tommy Keene are finally getting to co-teach a class. In preparation for Covenant Theology, they sit down to talk about the nature of covenant in Scripture and why it's important.Bởi Reformed Theological Seminary, Washington, D.C.
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The 7 C’s of Media Buying: How to Win in the Holiday Season
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In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s media buying principles that can elevate your campaigns on Meta and Googl…
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Greg Lanier on Taking the Gospel into the Empire
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In this episode, Greg Lanier discusses early Christians' cultural, historical, and theological challenges as they spread the gospel. ❖ Nancy Guthrie teaches the Bible at her home church, Cornerstone Presbyterian Church in Franklin, Tennessee, as well as at conferences around the country and internationally, including her Biblical Theology Workshop …
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The Most Consequential Meta Update of All Time
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In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break down Meta's latest ad optimization changes and what they mean for your business. We explore the two key updates: optimizing for third-party measurement tools like Google Analytics and Northbeam, and the introduction of optimization …
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3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
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Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be a weird and challenging Q4 for ecommerce brands. Our VP of Strategy at CTC, Luke Austin, joins us to break down the three big reasons why this holiday season is so unusual and what you need to do to navigate it successfully. Cyber Mo…
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The Public Theology of Abraham Kuyper (ft. Vincent Bacote)
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Episode 198. The Public Theology of Abraham Kuyper (ft. Vincent Bacote)We are pleased to share this recent lecture with you! Dr. Vincent Bacote, Professor of Theology and Director of the Center for Applied Christian Ethics at Wheaton College, recently taught a class for us and delivered this public lecture, analyzing the life and influence of Abrah…
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Tom Schreiner on Paul, the Apostolic Missionary in Acts
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In this interview, Dr. Thomas Schreiner shares insights on Paul's mission, historical context, and theological contributions as depicted in the Acts. ❖ Nancy Guthrie teaches the Bible at her home church, Cornerstone Presbyterian Church in Franklin, Tennessee, as well as at conferences around the country and internationally, including her Biblical T…
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The Impact of Political Spending on DTC: July State of the Industry Podcast
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Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of political spending on direct to consumer (DTC) businesses. Join us as we explore how the upcoming presidential election could impact advertising costs, consumer behavior, and overall business performance. We’re joined by industry expert…
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In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Google Ads Liaison. With years of experience in paid search and digital advertising, Ginny shares her journey from the early days of Yahoo to becoming the bridge between advertisers and Google’s internal teams. Join us as we dive deep int…
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