Your new best friend and fitness instructor Michelle McIntyre is going to help you with motivation and advice to unleash your inner Fit Bitch!
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Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the ...
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My So-Called Whatever is a weekly 80’s/90’s nostalgia and NKOTB podcast (New Kids on the Block) based on awkward moments and experiences of two life-long friends and their listeners. If you love New Kids on the Block, you'll love our biweekly "Block Party" episodes where we share NKOTB fan stories from our listeners or even get lucky enough to have a special guest. Be sure to check out our Original Cover Girl episode where we find and talk to the Original Hangin' Tough Cover Girl - or dive i ...
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Step 299 - New Kids on the SYNC: A NKOTB NSYNC Mashup Episode
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Join us this episode as we discuss the new New Kids on the Block song, "Kids", and the new NSYNC song, "Paradise". We will be on hiatus until the week of May 1, 2024. Also, if you are wondering what the heck is up with the episode image - you can thank AI.
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Step 298 - Block Party #160: NKOTB Fan Stories From Our Friends Christina and Jenn
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Join us this week with two amazing New Kids on the Block fan stories from the vault from our friends, Christina & Jenn!
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Step 297 - Internet Love, Friendship, and Burger King
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Join us this week as we hear some really amazing Internet love stories as well as an Internet friendship story from our listeners. We also tangent as always and discuss many other things including Burger King.
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Step 296 - The Early Days of the Internet
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This week, we take a trip back in time to the 90's and early 2000's to remember what things were like in the early days of the Internet (or "The Net" as we used to call it lol).
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Step 295 - Block Party #159: Cruise Moments with Shawn & Michelle
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It's ANOTHER Block Party! Tune in this episode and hear some amazing cruise moments recorded by our friends Michelle & Shawn! We would LOVE to hear your stories (80's/90's & NKOTB related) and we would LOVE to hear them - IN YOUR VOICE! Send us your stories via voice memo, or call our partyline at 857-271-1047...and you can still send us your stori…
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Step 294 - Block Party #158: Carnegie 2023 Quick Recap, Charlene Goes to Joe's Podumentary, a "Why Are We Not Dead" Update from Brooke, and 80's/90's Secrets from Our Listeners
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Lots to unpack this episode! First, Nikki does a quick recap of Carnegie 2023, Charlene sends us an audio message and talks about her experience at the Gary Marshall Theater at Joe's Podumentary, we hear a couple funny secret stories from our listeners and last - we get an unexpected "Why Are We Not Dead" update from Brooke! You won't want to miss …
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Step 293 - Block Party #157: New Kids on the Block Fan Stories From Our Friends Jennifer and Robbie
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We're continuing the Block Party and are sharing two brand new NKOTB fan stories from our new friends Jennifer and Robbie!
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Step 292 - Block Party #156: NKOTB Fan Stories From Our Friends Kelley and Julie!
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Welcome to the Block Party! We ain’t leaving out NOBODY - especially not our friends Kelley and Julie! Listen this episode as we discuss our winter storm and hear two amazing Joey McIntyre themed stories from our friends Julie and Kelley. Happy 2024 everyone!
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Step 291 - You Were My First Boyfriend
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Join us (Brooke & Nikki) this week as we talk about the documentary we watched titled "You Were My First Boyfriend" which you can also watch NOW on Max!
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It's the most hectic time of the year, but Michelle has your back with her Holiday hacks that will help you get the through the season while remaining healthy, happy, and sane! Fitness, diet, family, this episode's got Michelle's best tips on how to have fun and avoid pitfalls throughout the festive season. Set yourself up for success in the new ye…
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This week Michelle takes us through the various benefits of one on one personal training. Never underestimate the power of having a professional in your corner, someone who really cares about you and your fitness goals. Whether it's in person visits several times a week, or a monthly checkin on Zoom, a personal trainer will help keep you on track a…
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Catch up with us (Brooke & Nikki) as we discuss the last 3+ months
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We all feel lost at some point in our lives. Big life changes can cause us to question who we are, and what are purpose is. Michelle wants you know that you're not alone, and that feeling lost is an opportunity to find your authentic self. She's got great advice that will help you remember how strong you are whenever you're feeling lost, and will h…
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Michelle breaks down the most common ways that we set ourselves up for failure and sabotage our fitness journeys. Are you not working out enough, or too much? Do you plan your workouts, or just wing them? Have you fallen into the trap of cardio obsession? Michelle tackles all of these pitfalls and more, so that we can workout out in a safer, health…
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There's no greater power that we have as humans than the power of choice. This week Michelle plays storyteller to show us the life changing, and life affirming, power of making choices. Our choices shape not just who we are, but our world around us as well. From decisions about your personal fitness and nutrition, to the giant life altering moments…
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Start From Where You Are: A Path To Fitness At Any Size
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Michelle invites friend and client Lauren Macleod to share her fitness journey. Lauren has battled injury, her size, and self doubt, and has persevered. She shares her lessons learned about the importance of starting from where you are, avoiding obsessing over weight, celebrating progress big and small, and recognizing your strength. Michelle McInt…
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Building Brand through the Customer Experience with Verity Rowe, Lululemon
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Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how…
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The Fountain of Youth: Love and Fitness at Any Age
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Michelle takes us on a road trip to meet the original Fit Bitch, her mom! Together they discuss fitness, body image, and loving yourself, and others, at any age. It's double the Fit Bitch wisdom in one episode! Michelle McIntyre is a fitness instructor who wants to share her most treasured advice and motivation with you! Whether you’re a beginner o…
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Step 289 - Block Party #155: Solo Joe at the Cape Cod Melody Tent
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Join us this week for a patchwork quilt of an episode - pieced together for all of you with love - of our experience at Solo Joe at the Cape Cod Melody Tent.
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Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)
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In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. A…
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Are you ready to set some SMART ASS goals this September? Michelle breaks down the SMART ASS acronym on how to set achievable, practical, and fun life and fitness goals. She's pairing that with a 28 day challenge that'll help you reach those goals and build healthy habits. Finally, have you considered trying a Yes Year? It might be just what you ne…
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The Future of Affiliate Marketing with Matthew Lloyd, MySale
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Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evoluti…
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When Changing Your Body Changes Your Life
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Michelle chats with Journalist Olivia Malley about her decision to get breast reduction surgery, and how it helped her become who she was meant to be. Olivia shares her story, including the challenges she's faced and the criticism she received from writing about her surgery for the CBC; how reduction surgery has affected her fitness and mobility, a…
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Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch
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In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manage…
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Dollar Store Fitness & Changing Your Relationship With Food
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Fitness doesn't have to be expensive! Michelle shares her tips for cheap, cheerful, and effective workout gear, most of which can be obtained from a single trip to your local dollar store. In the second half Michelle shares her nutrition tips, including what to avoid when trying to build a healthy body. Connect with Michelle: Instagram: divadelight…
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Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group
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Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of …
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Growing, Letting Go, And The Power Of Community
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Butterflies aren't born with their beautiful wings. Like us, they need to grow and change to reach their potential. Join Michelle for a personal chat about growth and letting go, both in fitness and in life. Then it's the power of having a great supportive community to help you through tough times and celebrate your victories. Connect with Michelle…
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Step 288 - Block Party #154: Happy Anniversary and NKOTB Fan Stories from Our Friends Amber and Sarah
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Join us this episode as we wish ourselves a happy 6th anniversary and hear some amazing New Kids on the Block fan stories from our friends Amber and Sarah.
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Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers
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Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was found…
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Fighting to develop a healthy body image can be a lifelong struggle. This week, Michelle opens up about her own body image challenges beginning in childhood, and takes us through the ongoing journey of learning to love your body. She'll also share with us why mobility exercise is vital at every age.Bởi Michelle McIntyre
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Step 287 - Catch Up and Whatever With Brooke and Nikki
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Listen in this week as we catch up on life and talk about all the things.
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How to Make Positive Change When Your Chips Are Down with Dave Simmons, Jucy
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Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded…
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Avoiding Self Sabotage & Finding True Love With Dumbbells
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Michelle is back! This week we get real on how to avoid self sabotage and learn how to get out of our own way. Then, have you considered that your true love might be a sexy set of dumbbells? Michelle takes us through why we should all want to get to up close and personal with dumbbell workouts! Want to connect with Michelle? Instagram: divadelight9…
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Step 286 - Block Party #153: BlockCon Recap with Charlene!
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Join us this episode as we invite our West Coast MSCW Correspondent, Charlene (that’s her official title), to talk to us ALL about her BlockCon 2023 experience!
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Making Cashback Frictionless with Alex Short, PerformID
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In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time …
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Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty
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Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years …
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Step 285 - Block Party #152: NKOTB Fan Stories From Our Friends Katie and Christina
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Join us this episode for a New Kids on the Block Block Party episode where we hear two amazing NKOTB fan stories from our friends Katie and Christina
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Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack
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If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in As…
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Step 284 - NKOTB and Boyband Fan Stories from Our Friends Stephanie, Diane, and Brandy
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Join us this episode as we hear some pretty awesome NKOTB and boyband related stories from our friends Stephanie, Diane, and Brandy
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Pivoting at Break Neck Speed with Irene Falcone, Sans Drinks
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Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder …
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Step 283 - Block Party #151: New Kids on the Block Fan Stories from Our Friends Jen and Kelley-Mo
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We have some amazing episodes for you this episode! Our friend Jen shares an adorable Joey Mac story from the early 2000's and our friend Kelley-Mo shares her Maryland NKOTB adventure!
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Step 282 - Nostalgic Stories from Our Friends Lauren and Jessica
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Join us this episode as we hear from our friend Lauren who is a somewhat new Blockhead (but also loves cons) and our friend Jessica who is a HUGE Pee Wee Herman / Paul Reubens fan. Don't forget to send us your nostaigic stories to mysocalledwhatever@gmail.com
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Step 281: Block Party #150 - A Fun Chat With Our Friend Becky
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Join us this episode as we chat with our long-time friend, Becky.
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Step 280 - Block Party #149: NKOTB Fan Stories from Our Friends Mel and Becky
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Welcome to the Block Party - we ain't leavin' out NOBODY! Join us this week as we hear some really great New Kids on the Block fan stories from our friends Mel and Becky
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Listen in this episode as we hear Valentine's Day stories from our friends Christina and Jerusha!
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Step 278: Block Party #148 - Baby Blockheads!
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Listen in this episode as Brooke and I talk to our new baby blockhead friends Christina, Marina, Avery, and Emmi!
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Michelle invites her friend and client "Dynamite" Dee on to the show to talk about finding the type of fitness that works for you. Dee shares her fitness journey, and the ladies discuss the importance of listening to your body, developing accountability, stepping out of comfort zones, and the beautiful luxury of turning off your brain. Catch up wit…
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Join us this week as we (Brooke & Nikki) chat about 2022 and dream about 2023. 2023 is going to be OUR YEAR!
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Getting Started & Building a Healthy Fitness Mindset
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Getting started or restarted tackling our fitness goals can be tough. Michelle knows what it takes to break through the misgivings and misconceptions that hold us back. She's all about building a healthy fitness mindset that will lead to success in whatever your fitness goals might be. Having the right attitude and approach will help you unleash yo…
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The trailer for You Can Be A Fit Bitch Too! Meet Michelle McIntyre, a long time fitness trainer and your new best friend! Michelle is going to bring you the advice, wisdom, and unstoppable enthusiasm that you need to unleash your inner Fit Bitch!Bởi Michelle McIntyre
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