As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees. Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fu ...
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Rebroadcast • Prioritizing Ethical Storytelling In Peer-to-Peer Events with Covenant House International’s Meghan Coan & Colleen Veldt
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Have you ever stopped to question if your fundraising messaging is ethical? Despite our best intentions as professional fundraisers, it is crucial for us to recognize that certain traditional fundraising methods no longer hold up under scrutiny in 2023. In our efforts to showcase the serious need for donations with often sad, evocative imagery, we …
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Mobilizing The Next Generation Of Fundraisers with the Canadian Cancer Society’s Laurie Benner
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One of the most pressing questions facing the peer-to-peer (P2P) fundraising industry is, "How do we better engage the next generation of fundraisers?" With each generational shift, it can be daunting to understand the motivations of the emerging group and adapt to their preferences. Gen Z and young Millennials, now aged 12 to 30, are no exception.…
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Curating Space For Emotional Healing At P2P Events with Colorectal Cancer Alliance's Chelsea Edwards
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Champions of the peer-to-peer industry understand that P2P events go far beyond just fundraising, raising awareness or building community. For those directly affected by our causes, these events can provide a powerful outlet for emotional healing—a meaningful way to take action, mourn, celebrate and feel less isolated in their struggles. However, t…
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Expanding Your Peer-to-Peer Fundraising Portfolio with City of Hope’s Robyn Mendez
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Expanding your peer-to-peer (P2P) portfolio is vital for long-term growth and sustainability. By diversifying P2P revenue streams, you can not only raise more funds but also attract new supporters, foster a more inclusive community, and reduce financial risk. The challenge often lies in determining the right timing and approach for expansion. Is yo…
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Tapping Into The World of Gamers, Streamers & Influencers with Stand Up To Cancer’s Andy Steig
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It's no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts. While content creators present …
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Partnering With Fundraisers Who Go Above & Beyond with Scott & Katy Freitag and ZERO Prostate Cancer's Tracy Cameron
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As peer-to-peer leaders, we dedicate considerable effort to planning events, building resources, and crafting communications—all aimed at inspiring our constituents to fundraise. Our systems are designed to facilitate mass participation. But what happens when an individual reaches out with their own ambitious fundraising goals, seeking to go above …
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Empowering Today's Volunteer Leaders with American Cancer Society's Bryan Sherwood
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Long before nonprofit organizations had local offices and national program leads, peer-to-peer fundraising thrived through the dedication of volunteer leaders passionate about raising money for causes they loved. While volunteer management remains a critical strategy for the success of our events, it is often an elusive task for many organizations.…
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Understanding The Lifetime Value Of Your P2P Fundraisers with Children's Hospital of Philadelphia's Jon Thompson & Kevin McMahon
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Those of us deeply entrenched in the world of peer-to-peer fundraising have long recognized that one of the greatest strengths of our events and campaigns lies within the sense of community and shared experiences we create for our supporters. However, in an increasingly data-driven environment, quantifying the return on investment (ROI) for cultiva…
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Reconnecting Your P2P Strategies To Your “Why” With American Heart Association’s Kim Slone
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Being a leader in the peer-to-peer world can feel like a whirlwind of demands. Stay relevant. Innovate. Stick to the fundamentals. Explore new revenue streams. Prioritize effectively. Cultivate meaningful relationships. It’s a lot to juggle and can leave even the most seasoned leader feeling a bit dizzy. In the midst of this whirlwind, it’s crucial…
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Centering Your Fundraisers’ Needs In Your P2P Communication With World Vision USA’s Lyndsey Deane Ratchford
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In the world of peer-to-peer fundraising, endurance events present a distinct set of challenges and opportunities. These events typically entail a much longer engagement window, offering both the chance to cultivate enduring relationships with participants and the hurdle of sustaining their involvement over an extended period of time. For many part…
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Igniting A Mission-Driven Peer-to-Peer Community With Cure SMA’s Jesse Aynes & Kyle Houlihan
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It seems obvious that peer-to-peer fundraising events would be designed with the organization's missions in mind. However, amidst the critical logistics decisions, competing messaging priorities and the influence of multiple stakeholders, prioritizing a mission-centric approach can inadvertently take a back seat. In this episode, Cure SMA’s Jesse A…
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Accelerating P2P Growth With Data-Driven Strategies With NAMI’s Mary Sorensen & Morgan Sills
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At its core, peer-to-peer fundraising is built on relationship-building and community - it’s all about the people. And at the same time, the most successful fundraising campaigns are equally driven by the numbers. With hundreds of events, thousands of participants and an extensive supporter base, even minor adjustments can have an exponential impac…
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Recapping The 2023 P2P Top 30, Benchmarks & Trends
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At the 2024 Peer-to-Peer Professional Forum conference in Philadephia, we unveiled the P2P Fundraising Top 30 programs for both the U.S. and Canada. This study compiled data from 134 programs, making it the largest P2P study ever. In this special solo episode, P2PPF’s Marcie Maxwell digs into the newly unveiled 2023 Top 30, highlighting top success…
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Creating A New Blueprint For DIY Fundraising with Ovarian Cancer Canada’s Becky Mitts
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In the realm of peer-to-peer fundraising, DIY campaigns often receive less attention and investment compared to more traditional programs. The term "Do It Yourself" fundraising may suggest a hands-off approach to organizers. However, this misconception overlooks a significant opportunity. Frequently, individuals who initiate their own fundraising e…
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Unlocking Growth Through A Strong Partnership With Marketing With National MS Society’s Marisa Hull & Peter Fryer
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One of the most common refrains that echoes through the world of peer-to-peer fundraising is that our friends in Marketing just don’t understand the world of Development. (And it’s pretty easy to assume that the sentiment cuts both ways.) However, with the evolving landscape of revenue goals, shifting supporter expectations and advancements in tech…
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Raising The Bar For Your Peer-to-Peer Fundraisers with Pan-Mass Challenge’s Jarrett Collins
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As professional fundraisers, we often find ourselves playing the role of the “proud beggar”, grateful for every donation we receive, no matter the size. While that is a worthy and admirable approach, it can do a disservice to our participants and to the missions we champion. Our peer-to-peer participants aren’t just signing up to walk or ride or ru…
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Harnessing The Power Of Community Ambassadors with Movember’s Brittany Veneris
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Seasoned P2P fundraisers, especially those working in the world of in-person events, recognize the tremendous significance of a highly engaged and goal-oriented volunteer committee. These dedicated individuals play a pivotal role in recruiting our teams, fostering connections with sponsors, and assisting in the seamless execution of event day logis…
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Building Deep Relationships With Fundraisers with Make-A-Wish America’s Katie Wood & Make-A-Wish Alabama’s Valerie Cunningham-Trainer
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Do you ever find that your relationships with your peer-to-peer fundraisers seem to be a one-way street? As dedicated P2P professionals, we invest substantial effort in crafting the perfect email messages, texts, and social media posts to motivate our fundraisers to take action. But how often do we take the time to truly understand why they are pas…
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Leveraging Your Unique Personal Experience In Leadership with Pelotonia’s Joe Apgar
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It can often feel like all peer-to-peer fundraising professionals are cut from the same cloth—hardworking, goal-oriented, outgoing and passionate about making a positive impact on the world. However, the truth is that our industry boasts a diverse array of individuals with distinct backgrounds, strengths and connections to our missions. P2P fundrai…
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Bringing JEDI Principles To Life In Peer-to-Peer Events with Big Brothers Big Sisters of America’s Deb Barge
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In 2023, leading nonprofit organizations are undertaking the essential and challenging task of scrutinizing their operational strategies through the Justice, Equity, Diversity, and Inclusion (JEDI) lens. Big questions remain, particularly regarding racial equity and its intersection with the missions we champion, the positions we advocate, the dono…
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Uniting Corporate Social Impact & Peer-to-Peer Fundraising with Sport Clips’ Amanda Palm & St. Baldrick’s Foundations Robyn Raphael
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At many nonprofit organizations, peer-to-peer fundraising programs and corporate partnerships live on separate teams with different goals and often competing priorities. However, there is a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, it can also be a great wa…
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Understanding & Learning From Your P2P Customers with Children’s Miracle Network Hospitals’ Mike Kinney
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In recent years, customer expectations have rapidly evolved. We've shifted from traditional grocery shopping to curbside pick-up, in-person doctor's visits to telehealth appointments, and gym memberships to home fitness setups. What we wanted as customers just a few years ago is not what we want now. The same can be said for our P2P participants - …
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Fostering An Authentic & Inclusive Event Experience with AIDS/LifeCycle’s Tracy Evans
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I love to ask people, “What’s the best event you’ve ever attended? And why?” Was it your best friend’s wedding because you knew everyone there? Was it a baby shower because everyone was there for the same reason - to help the new parents prepare for their next chapter? Was it an amazing concert because the community had taken on a life of its own w…
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Adopting A "Plus-Up" Mentality For Growth with The Leukemia & Lymphoma Society’s Jana Bearden
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There is no one-size-fits-all formula for peer-to-peer fundraising events. The most successful programs excel in different ways, some by engaging corporate teams, others by involving family and community teams. While some programs consist of numerous smaller events, others focus on a select number of large-scale events. The revenue sources also var…
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Reframing The Role of "Fundraising Coaches" In A Digital World with National Kidney Foundation’s Deanna van Lear
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Not too long ago, peer-to-peer fundraisers relied on letter-writing, phone calls, and pledge envelopes to raise money for their favorite causes. Now, we we have email, countless social media channels and mobile apps literally at our fingertips, making it even easier to fundraise. In theory, right? However, the latest technology alone isn't enough f…
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Prioritizing Ethical Storytelling In Peer-to-Peer Events with Covenant House International’s Meghan Coan & Colleen Veldt
34:26
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34:26
Have you ever stopped to question if your fundraising messaging is ethical? Despite our best intentions as professional fundraisers, it is crucial for us to recognize that certain traditional fundraising methods no longer hold up under scrutiny in 2023. In our efforts to showcase the serious need for donations with often sad, evocative imagery, we …
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continue reading
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Making The Case For A Dedicated Revenue Innovation Team with Share Our Strength’s Carla Warner
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In 2014, every professional fundraiser was asked the same question - “What’s the next Ice Bucket Challenge?” In the short term, this remarkably successful and straightforward viral campaign, which benefitted The ALS Association, sparked a surge of poorly conceived and unsustainable copycat campaigns, but in the long term, forced the industry into a…
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Championing Peer-to-Peer Fundraising From The Top-Down with Pancreatic Cancer Action Network’s Julie Fleshman & Peter Cashion
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Despite raising over $1 billion in 2022, peer-to-peer fundraising often fails to receive the recognition it deserves in the world of development and even from the top leadership within nonprofit organizations. There is an ever-present notion that "Walks are dead," but these misguided voices fail to comprehend the true power of peer-to-peer fundrais…
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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very stro…
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continue reading