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The Boost with Greg Rollett

Grommet & Affiliate Summit

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The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The podcast is brought to you by Grom ...
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Hear from Shopify founders, operators and experts on growth marketing strategies, lessons learned from the trenches, and other nuggets of wisdom shared over a different drink each episode.
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Ambitious Adventures

Brandon T Adams

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Ambitious Adventures is a new reality TV show for Young Entrepreneurs. The hosts Brandon T. Adams and Greg Rollett travel the country to find the most successful young entrepreneurs that are making an impact in their city. Hear the stories of entrepreneurs all across the country and learn how they have become successful in their business. Brandon and Greg will take you behind the scenes of every episode.
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The 20/20 Podcast

Harbir Sian, OD

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Dr. Harbir Sian is an award-winning optometrist based in Vancouver, Canada. In The 20/20, Dr. Sian interviews guests from various backgrounds and industries to share their struggles and successes. Guests include business owners, entrepreneurs, world-class athletes, media personalities, medical professionals, and more. Through conversations with these guests, Canada's number 1 optometry podcast brings clarity to business, entrepreneurship, and eyecare. Dr. Sian also shares his personal experi ...
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Techzone

Amadeus 4th Media

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Paul Amadeus Lane, is a funny, engaging and very inspirational TV, Radio personality, Multimedia host, MC, Public speaker & Brand Ambassador who happens to be a Quadriplegic
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Is social whitelisting the next big revenue driver for publishers? In this episode of The Boost, host Greg Rollett dives into the power of social whitelisting with Elisabeth Chambry, Director of Commerce at InsideHook. With experience from InsideHook, Insider Reviews, and Wirecutter, Elisabeth shares her expertise on how publishers can boost revenu…
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Pierre Bourre is an eyecare industry expert with over 30 years experience. From working as an licensed optician to overseeing the entire national sales team at Essilor Canada, Pierre has seen the industry from many different angles through many different periods. In this episode, we discuss how the industry is changing, what are some opportunities …
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Is content commerce working in 2024? In this episode of The Boost, host Greg Rollett sits down with Jessica Seib, a commerce consultant with experience at BuzzFeed and Rolling Stone, to tackle this question head-on. They dive deep into how content commerce is evolving, especially as platforms like TikTok, Pinterest, and Reddit become shopping hubs …
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Welcome to...The Boost. The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry …
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Dr. Kambiz Silani is one of the most well-known optometrists in North America. He is a dry eye expert, a renowned speaker, and, given the location of his practice in Beverly Hills, he is the eye doctor to many celebrities in Hollywood. In this episode, Dr. Silani shares incredible insights into many different areas of his career: how he built a dry…
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Ortho-K has been around for decades. It can changes patient's lives. It's great for business. Yet, very few ECPs offer this magical solution. Why? Jason Carruthers, who is a registered optician who is an Ortho-K specialist, was wondering the same thing. Over the years he has developed a strategy for success in his contact lens practice. In this epi…
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Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including: launch strategies using organic UGC amplified by paid ads why every brand should advertise on Meta navigating regulations in a…
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For many years, we have been limited in the solutions we could offer our patients suffering from Age-Related Macular Degeneration (AMD). Either we suggested over-the-counter supplements or asked them to endure eye injections. But thankfully, we now have a new, non-invasive, highly effective treatment for our macular degeneration patients. In this e…
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Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting …
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The idea of sustainability and reducing our carbon footprint is becoming a bigger discussion in eyecare. As time goes on, we will continue to hear more and more companies in the industry sharing their efforts to reduce their impact on the environment. But one of the companies that has been at the forefront of this discussion is CooperVision. In thi…
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In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss: growth strategies for new Shopify brands and products an underrated content strategy all founder-led brands should use how to generate sales without paid advertising one type of asset brands should invest in coffee and noot…
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How do we reduce the amount of plastic in our oceans? David Katz, the founder of Plastic Bank, has created a solution that does not simply remove plastic. Plastic Bank’s programs incentivize the reduction of waste as well as the collection of waste, all while supporting local communities in developing parts of the world where plastic waste is most …
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In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about: the biggest opportunities for Shopify businesses today, that didn’t exist a couple years ago most exciting Shopify apps underrated marketing strategies most Shopify brands should be doing, but aren't? what the future…
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A couple of months ago, CooperVision hosted a unique experience in Bali, Indonesia to showcase its new sustainability partnership with Plastic Bank. While in Bali, I recorded three impactful interviews with three amazing guests: Dr. Evelyn Lo, David Katz, and Aldo Zucaro. In the first of the three interviews, I chat with Dr. Evelyn Lo - President o…
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According to Dr. Justin Kwan, Head of Myopia Management at CooperVision, there are potentially 600 myopic children per OD in the USA. This presents a significant opportunity for optometry to serve our younger generation and build our practices—a true win-win. So, why aren't more ODs practicing myopia management? In this episode, Dr. Kwan shares eye…
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Dr. Vi Tu Banh is on a mission to help one billion people. That's right, a billion. Dr. Banh's story could easily be the script of a Netflix documentary. From his family's escape from Vietnam on a boat to being stranded on a deserted island and then being rescued by the people of a small town in Ontario, Vi Tu's early years have shaped his mission …
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Dr. Paul Rollett is the co-owner of Okanagan Vision Therapy, a multi-location, highly specialized vision therapy practice in British Columbia. In this episode, Dr. Rollett helps us understand some of the mystical aspects of vision therapy and dispels common myths. If you've been wondering if vision therapy is voodoo or if it actually works, you'll …
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The Rollettes, Abilities Expo fan faves, are in the Zone with Paul Amadeus Lane! DanceCaptain Conner Lundius and Dancer Joci Scott share their personal stories from injury, tocoming to grips with a future on wheels to how they found their way back to dance. TheRollettes’ mission is clear: to empower woman and girls with disabilities to live boundle…
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Dr. Wes McCann is one of the most prolific businessmen and speakers in optometry. He is the owner of 8 (soon to be 9) optometry practices, he is a renowned speaker for many industry partners, and he is constantly at the forefront of providing the most advanced specialty care to his patients. In this episode, Dr. McCann shares his THREE PILLARS to f…
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How can we elevate the experience we create for our patients and customers? How can we make sure we differentiate ourselves from disruptors and low-end service providers in the industry? In this episode, Dr. Shawn Moore shares the incredible insights he has written in his book Full Circle Disruption. From the power of emotion to discerning which se…
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Every time we buy an item - a book, food, a gym membership - there are two prices we pay. The first price is what we pay in dollars to buy the item. But the second price is the price we pay in time and effort to get the benefit of the item. Unfortunately, many times, we pay the first price but don't pay the second. This imbalance is an effect of ou…
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The story of how Harnarayan Singh became a nationally broadcast NHL play-by-play announcer is the stuff of legend. From dealing with outright racism as a kid, to sleeping on airport benches, to calling games on the most famous television show in Canada - Hockey Night in Canada... his story will inspire you to do everything you can do to achieve you…
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Meet Torsten Gross, a C6 quadriplegic who discovered his need for speed after the 36th traffic ticket and a racing experience day at Lime Rock Park in Connecticut. Now he competes against non-disabled drivers in his 981 Cayman retrofitted with hand controls. In order to share his passion for motorsports, Torsten launched the Just Hands Foundation, …
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For many optometrists, binocular vision may be one of the most intimidating specialties in the profession. Some don't understand it, some fear it, some don't believe in it at all. Matt Rosner from the NeuroVisual Medicine Institute wants to help change this perception of BV and provide a structured program that will help ODs bring this specialty in…
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Dhruvin Patel is the founder and CEO of Ocushield, which began as a company that created blue light blocking products such as phone and laptop screen covers. In the years since Dhruvin started the company, he has been on Dragon's Den (UK version of Shark Tank), he has been shouted out by iconic entrepreneur Richard Branson, and has received the Kin…
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Whether you're just starting out in myopia management or you've been building your expertise for a while, this conversation with two amazing doctors is sure to provide you with some new insight that will help you level up your myopia care. Dr. Sheila Morris and Dr. Evelyn Lo bring their different perspectives to create a robust conversation about h…
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Looking for an inspiring recent graduate optometrist who is really showcasing what is possible in optometry? Look no further than Dr. Janice Luk! A 2016 grad from Waterloo, Dr. Luk has been elevating her clinical practice in dry eye, she recently elected as a board member for the BC Doctors of Optometry AND she was just named Young Optometrist of t…
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There are many times in our career where will find ourselves stuck in a rut, uninspired, or burnt out. This can often be a result of us not feeling fulfilled by the work we are doing. In this episode, Dr. Caitlin Reghetti shares how she found herself in this position early in her career... and then consciously made an effort to follow passions. Eve…
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Remote optometry has been a hot button issue for some time now. Will remote eyecare services help or hurt the profession? Does it give certain entities the opportunities to cut the optometrist out of the equation? Dr. Mindy Blumberg is the owner of two optometry practices in British Columbia. Being the sole doctor in these two offices that are both…
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Dr. Jennifer Stewart sold her successful private practice just a year and a half ago. Only a few short months after stepping away, she missed being a practice owner and jumped right back into starting a brand new practice cold. Using her immense expertise and business acumen, Jen has created her dream practice. In this episode Dr. Steward shares so…
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Imagine you have the recipe to the most delicious cake you've ever tasted. You have all the ingredients in front of you. The recipe states the cake needs to bake for 20 minutes at 400 degrees. But you're in a hurry so you crank the heat and hope it bakes perfectly... just a few minutes sooner. Of course, it does not. We forgot that TIME is actually…
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Singer. Actor. Disability advocate. Ms. Wheelchair California. Accessibility Coordinator for the City of Long Beach. And for Jennifer Kumiyama’s latest triumph…she is the voice of Dahlia in Disney’s hit animated film, Wish. Her story is one of perseverance, self-advocacy and belief in herself as she relentlessly chases her dreams. But she is not on…
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A lot of interesting developments in the eyewear industry wouldn’t have come to the forefront if not for incredible initiatives like the Vision Expo. Thanks to the individuals who make it possible, the whole space is being democratized by giving all players big and small a chance to showcase their latest innovations. In this episode, we connect wit…
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In this Eye2Eye episode, Harbir opens up about family members who have passed recently and how he has navigated grief and loss. This is a short, unscripted, vulnerable conversation about how we can help ourselves and others around us navigate loss. Please share any thoughts you have on this episode by emailing info@the2020podcast.com or message Har…
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Like any brand, everything started from an idea, planted like a seed in one’s mind, and sprouted and grew into something fruitful. We Love Eyes began with one optometrist’s search to help one patient. When Dr. Tanya Gill couldn’t find a makeup-removing product that would satisfy her patient, she decided to make one herself. Although she didn’t know…
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Success begins with investing in yourself and specializing in your craft. In this episode, we have Dr. Anith Pillai, owner of Evolutionary Eye Care, to discuss the importance of investing in oneself and the power of specialization. Dr. Pillai highlights the importance of mentorship, smart work, and strategic planning for achieving professional succ…
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Almost all of us in the profession only ever get the chance to travel years down in our careers. As soon as we have our clinic, we are most likely going to get tied down to it and that wish for traveling gets put behind us. Our guest did things in reverse, earning him the nickname, “The Traveling OD.” Dr. Will To is the owner of seven practices acr…
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Award-winning eyewear designer and founder of the UN-TI-TLED Creative Agency, Nico Roseillier discusses the NOW Pavilion and NOW Awards that are happening at Vision Expo East. Rebecca Giefer, CEO of MODO Eyewear shares the history of MODO and why the NOW exhibit is such an important event for all eyewear brands (big and small) to be part of. If you…
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This episode is more than just a heartwarming chronicle of success stories. It offers a captivating glimpse into Dr. Cameron McCrodan's unique perspective. He demonstrates how optimized vision can be a powerful tool for combating learning disabilities, head trauma, and even the dark depths of suicidal ideation. With his engineering background at it…
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If you have something that can improve a patient’s well-being, wouldn’t you neglect them by not sharing it? Harbir Sian sits with Dhruvin Patel, an Optometrist & Founder at Ocushield®, who has tremendous entrepreneurship and eyecare experience. Dhruvin advises young entrepreneurs that if you have an idea that keeps you up at night or you can't stop…
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What do slot machines have in common with the eye care industry? Andrew Burke, the CEO of Bluberi Gaming, shares his journey from working in private equity to helping build up a successful gaming company to now saving a smaller company from the brink of failure to making multiple millions in sales every year. At the heart of Andrew’s story are less…
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In the previous episode of this three-part series, we talked about entrepreneurship, Claudine's journey, and beauty products. But today, it will be different. Dr. Claudine Courey is a bona fide dry eye expert. Through working in an OD/MD specialty practice, utilizing the latest technology, and even selling dry eye products on her website, EyeDropSh…
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Dr. Paul Karpecki may well be the most recognizable name in optometry. Throughout his career, he has established himself as a clinical expert in dry eye and ocular surface disease. Dr. Karpecki runs one of the largest dry eye clinics in North America and is the chief clinical editor for Review of Optometry and co-chair for the TFOS Symposium. In th…
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The last episode of 2023 is a little Eye2Eye chat. There are so many people to thank for all the support this year, both on an individual level and industry level. So, in this episode we take a few minutes to thank many of the people/organizations that have supported the podcast. But, Harbir also shares the concept of The Algorithm of Life. A great…
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Visionary care isn't just about sight today; it's about shaping a clearer, brighter future, one child's eyes at a time. In today’s third and final installment of our series on myopia management sponsored by EssilorLuxottica, we have Simon Robert, the Senior Director of Corporate Affairs and Strategic Partnerships, and Dr. Patrick Simard, private pr…
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Dr. Haris Dzubur is a successful optometrist in the Chicago area who has had years of experience running a dry eye clinic within an ophthalmology practice and recently purchased a specialty practice of his own. In this episode, Dr. Dzubur shares his journey from narrowly escaping war-torn Bosnia as a child, growing up in Chicago, to eventually buil…
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Kayla Ashlee has previously spent years working in the optical industry. Using her business background and her knack for sales, Kayla transformed the optical side of the businesses she worked in. Her success in optical business management and training led her to create Spexy – a Netflix-like online resource for optical training. In this episode, Ka…
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I attended the Myopia Luminaries event in October, which was hosted by CooperVision in New Orleans. The event took place just before the American Academy of Optometry meeting. It was a true gathering of leaders, both clinical and research-based, in myopia management from across North America. Just before the event started, I had the chance to sit d…
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Chrissy Friberg is a self-proclaimed "Badass Yukon Optician" who travels to indigenous villages all around Alaska to provide eyecare services in the most remote places you could imagine. In this episode, Chrissy and Dr. Jamie Varghese give us a behind the scenes what it is like to practice bush medicine of the eyecare variety. You can also watch th…
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Debbie Jones is one of the most recognizable names in the world of Myopia Management. She is a clinical professor at the University of Waterloo School of Optometry and a lead clinical scientist at the Centre for Ocular Research and Education. In this episode, Debbie discusses the current state of the profession with regards to myopia management, wh…
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