Dr. Robert Cialdini speaks about 6 different aspects of Influence: Reciprocity, Authority, Consistency, Consensus, Scarcity & Liking. How one is influenced in the workplace to be aware of spaces? This might sound a bit tricky, theoretical, & academic in nature but that's how it influences us while the culture is being established for an organizatio…

We love the product-We love the service-We love the company or We love the company-we love the product or service it produces. or something in-between... All of us at least cherish that one product or service where we will get into a conversation with our friends and acquaintances, share our thoughts, experiences and also defend them in case we bel…

Leaders who adapt themselves to this generation of people joining an organization are in a better position to engage with them, groom them & lead the growth of the organization. Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Ravishankar, CEO @ Ceresta BC, and Business Director, Oil & Gas, Alethe Labs, where we discuss the…

A couple of Days Ago YC wrote to its startup founders that the economic environment is going to be challenging in the coming months. You will have to increase the time horizon, if you are raising funds, you will have to wait for more time for clients to pay up once the work is done. It's going to be tough. Now, it's all the more important for found…

Brands messaging oscillate from FOMO to JOMO, Aspiration to Inspiration, or Guilt to Assurance. Welcome to Season 3 of Be Empactful Podcast, In this episode, Shiva dissects the power of branding & the message that it creates in the minds of people looking at it. They can be your audience, your consumer, the influencer, and something which has a lon…

A financial institution started by lending Rs. 5,000/- per month to women entrepreneurs in rural India as a part of CSR activity & now it lends Rs. 30,000/- per month to these women to scale their business. Imagine 6 times growth over a period of time. So investing in #community is good for business & good business. Welcome to the Season 3 of Be Em…

Does anybody have anything to contribute? This is the worst ever statement to be made. Rather look at actively engaging with the quietest people in the team. Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Vivek, Co-Founder, Impactree Data Tech. A heuristic is a mental shortcut that allows people to solve problems & make j…

The role of leadership in driving company culture Remember the time when you made your first sale? How did you feel about it? You surely must have gone through a plethora of emotions. Be it the pre-sales anxiety or the post-sales celebration, the memory of this first experience is treasured by every marketer. This episode of our podcast will take y…

M = DxP M - Motivation D - Dreams & Desires P - Probability of fulfillment of desire through the job or profession they are into. This might sound like a Mathematical Equation containing Probability but it is not scary as it sounds. Welcome to Season 3 of Be Empactful Podcast, In this episode, we have Mr. Prantik Panigrahi, CEO, Vipran Enterprises.…

​Happy Employees make Happier Workplaces. Happier Workplaces are Good for Business. It is not counterintuitive but a realistic scenario as happiness will be reflected in productivity, personal lives, and social interactions. Welcome to Season 3 of Be Empactful Podcast. In this episode, we have Mr. Rajeeva Ranjan, Founder of the Business Culture Clu…

Welcome to Season 3 of the Be Empactful Podcast. Season 1 was about the 4 KYC Framework and how you can build a strong business strategy by knowing intimately about your company, customer, competitor, and community. Season 2 we spoke about #sustainability and #resilience and how any business can become a sustainable business it starts at the top wi…

Welcome to the Season 2 finale of the Be Empactful Podcast. Season 2 has been an interesting season for us where we were discussing #sustainability. 3 Ps of Sustainability - People, Profits and Planet - or Economic growth, Ecological development and Environmental friendly and the role Communities play in sustainable business development. The other …

Welcome to Season 2 of the Be Empactful Podcast. Today’s episode is dealing with the Marketing journey of a company. Like any other journey we take, there is the preparation we need to do before we start the journey. And once the journey has begun, we have milestones in our journey which we need to know how far we have come and where to go next. Mo…

Season 2 of Be Empactful podcast was supposed to be completed on 26-Oct-21 with the release of the 10th episode. But Host Bee Shiva is missing in action and the finale episode will be released on 2-Nov-21. When we started this podcast series the idea was to debunk the myth about Strategy both Marketing & Community. The purpose is to enable the deci…

This episode is about the journey of Moi Namaste – a People and Planet first company that is focussed on bringing Ethical homeware and apparel made by Indian artisans to the world. The journey straddles all three parts of the sustainability pie with supporting and developing Indian artisans – ecological development; ethical products which are envir…

Welcome to Season 2 of the Be Empactful Podcast. This is Episode 8 where we have a guest who believes in Community Building so much that he started evangelizing it in the Indian Ecosystem and in turn created an opportunity for other community professionals and it is gaining momentum as a movement to help businesses realize the value-added by incorp…

Welcome to Season 2 of the Be Empactful Podcast. Today in Episode 7, we are going to talk about some of the feedback that we received from our listeners, who: Said that we were beating around the bush Asked for a specific checklist Asked us to talk about actual products or services that can be done sustainably How can we actually become sustainable…

Welcome to Season 2 of the Be Empactful Podcast. This is Episode 6 where we have a guest who believes that economic resilience and environmental sustainability are just 2 facets of a company’s success today and should not be treated separately. Sreela Pillai Roy is a Financial risk advisory turned Co-Founder of Urvija, a Sustainable Personal Care P…

Welcome to Season 2 of the Be Empactful Podcast. This is Episode 5 of this season where we are exploring how to build Sustainable Businesses. Today we have Venkatesh (Venky) Iyer, Founder, and Principal Mentor, Zeal N Zest Mentoring and Training Services, sharing his thoughts on how Goal Management is critical to building resilient businesses. Venk…

Welcome to Season 2 of the Be Empactful Podcast. This is Episode 4 of this season where we are exploring how to build Sustainable Businesses. Business leaders have always focussed on how customers are the ‘reason for being’ for any company. Companies and Businesses often focus on providing the best customer service to keep them satisfied. This is m…

Welcome to Season 2 of the Be Empactful Podcast. This is Episode 3 of this season where we are exploring how to build Sustainable Businesses. Sustainability has 2 sides - one is for businesses to be focussing on economic, ecological, and environmental development; the other is to become stable, flexible, and resilient to be able to weather any mark…

Welcome to Season 2 of the Be Empactful Podcast. This is Episode 2 of this season where we are exploring how to build Sustainable Businesses. This episode will be exploring the role of communities in building sustainable businesses. Sustainable Communities are a powerful tool in redefining societies and businesses. The power of compounded thought c…

Welcome to Season 2 of the Be Empactful Podcast. Season 1 was about the 4 KYC Framework and how you can build a strong business strategy by knowing intimately about your company, customer, competitor, and community. If you haven’t heard that yet, it's available here: https://open.spotify.com/show/23gTc97OC9Kn4dhMDrIkKf Season 2 will be looking into…

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!! As the world is going through the rollercoaster ride, we have had our share of roller coasters in the journey which led us to this podcast. As Season 1 comes to an end with 10 episodes (Episode 1 to Episode 10), Here are some key pointers. There are 4 KYC to build your BS:…

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!! After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, delving a little deeper into the Marketing Journey. Today we will discuss: Why is Community a necessary part of the Strategy? & How can Community be Integra…

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!! After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, today we delve a little deeper into the #Marketing Journey. A Marketing Journey begins with creating a strategy that is based on knowing your company, custo…

Thank you for joining us, the Host Bees, Shiva & Vineet on this journey of building Empactful Organisations. We explored the building blocks for an Empactful Organisation - the 4KYCs to set your organization on the growth path along with the wise sayings of our wise old BumbleBee which helped shape our strategies at each stage or building block, wh…

Thank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your BS, and explored Knowing your Company, Customer & Competitor. This week we explore the 4th & final C of the KYC - Know your Community! This episode of …

Thank you for joining us, the Host Bees, Shiva & Vineet on this journey of building Empactful Organisations. Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your BS, and explored Knowing your Company and Customer. This week we explore the 3rd of the KYCs - Know your Competition! This episode of "Knowing your Compet…

Thank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your business, and explored Knowing your #Company. This week we explore the 2nd of the KYCs - Know your Customer! This episode of "Knowing your Customer" he…

Thank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations. Last week, we spoke about the 4 KYCs to build your business. This week we explore the 1st of the KYCs - Know your Company! This episode of "Knowing your Company" asks you to look within the company, defining the foundational components - …

The business environment today, more than ever before, needs empactful organizations bringing growth to the people around them, responsible to the planet and environment while being profitable in their own business. We begin the journey of becoming Empactful organizations through the 4KYC to build your BS method. This method includes four component…

Every long journey starts with a single step. The step does not need to be a big one – just a step in the right direction. The Be Empactful journey starts with a first step – introducing ourselves, our experiences and what we have learned on the way. The episode introduces Beevis the bee, who inspires us with his everyday action to be more empactfu…

We are on a journey of building Empactful Businesses, where you create the right impacts with empathy, creating sustainable growth for all. We are on a mission to help businesses build strong brands that contribute actively to their own growth while empowering all others around them. So join us, as we kickstart our new journey, where we share our e…