Uncharted Entrepreneurship - hosted by Brent Peterson out of the Minnesota chapter of Entrepreneurs’ Organization – brings you daring stories straight from the trailblazing entrepreneurs who are unmapping business frontiers across every industry. Settle in around our virtual campfire as Brent sits down to pick the brains of startup pioneers, visionary founders, and intrepid CEOs whose origin stories - marked by unexpected twists, lessons, and stumbles along unpaved paths - will inspire your ...
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the ...
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Building a community one person at a time
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From Oral Care to Essential Oils: Revolutionizing Wellness with Puneet Nanda
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This conversation delves into personal experiences, the influence of social media, cultural perspectives, and future trends. The speakers share insights on growth, societal impacts, and innovations shaping our world. takeaways Personal experiences shape our understanding of growth. Social media platforms like TikTok influence societal norms. Cultur…
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Mastering Your Business Finances: Insights from Kickstart Accounting's Danielle Hayden
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In this episode of Uncharted Entrepreneurship, Brent Peterson interviews Danielle Hayden, CEO and founder of Kickstarter Accounting. They discuss the importance of understanding financial statements, cash flow management, and the necessity of having a dedicated financial team for business owners. Danielle emphasizes the mindset challenges many entr…
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Balancing Business Growth and Self-Care: Strategies for Success with Ashlie Marshall
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In this episode of Talk Commerce, Ashlie Marshall, CFO of Tier Level Digital Marketing, shares her insights on work-life balance, the importance of self-care, and defining success in both personal and professional realms. She discusses her journey into podcasting, the significance of client relationships in marketing, and the challenges of navigati…
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SEO Mastery: Unlocking E-commerce Success with Thomas Phillips
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In this episode, Brent Peterson interviews Thomas Phillips, founder of DTC SEO Agency. They discuss Thomas's early entrepreneurial journey, the evolution of SEO, and the importance of effective strategies for e-commerce businesses. Thomas shares insights on technical SEO, content creation, link building, and common mistakes that merchants make. The…
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E-commerce Strategies with Bemeir's Maier Bianchi: A Shopware Shoptoberfest Special
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In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitf…
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AI-Powered Marketing Revolution: Insights from Udayan Bose
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In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of …
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Ecommerce Mastery with Sarah Engel of January Digital: Live from Shoptoberfest
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This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer ex…
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Printing Pixels with Martin Purmensky
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In this conversation, Brent Peterson interviews Martin Purmensky, founder of The Video Cards, discussing his journey in entrepreneurship, the evolution of video brochures, and the impact of personalization in marketing. Martin shares insights on the challenges of scaling a business, the role of AI in enhancing efficiency, and the importance of hiri…
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No More Tech Schmutz: Robert Rand's iPaas Magic | Live from Shoptoberfest
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In this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of se…
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Orchestrating Supply Chain Success with AI: Insights from Shannon Wu-Lebron
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In this episode of Talk Commerce, Shannon Wu-Lebron, Vice President of Retail Industry Strategy at Blue Yonder, discusses the evolving landscape of retail and supply chain management. With nearly 25 years of experience in the industry, Shannon emphasizes the importance of a holistic approach to supply chain, integrating both front-end e-commerce an…
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Live from Shopware: The future of RFPs and Synchronicity with Phillip Jackson
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In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving l…
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Fitness, Freedom, and Franchise Success with Bryce Henson
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In this conversation, Bryce Henson, CEO of Fit Body Bootcamp, discusses the intersection of fitness and leadership. He emphasizes the importance of fitness as a foundation for mental clarity and energy, which are crucial for effective leadership. Henson shares his counterintuitive principles of leadership, the significance of mindset in coaching, a…
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Elevating E-commerce: Meet Magento Insights with Noah Oken-Berg
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In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the…
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Scaling Magento SaaS and Building Community: A Chat with Vlad Stanescu
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In this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company,…
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Beyond Amazon Lockers: The Future of Delivery & Storage with Van Tucker
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In this episode of Talk Commerce, Van Tucker, VP of Technology Partnerships at Harbor Lockers, discusses the innovative solutions being developed in the locker industry. He explains the concept of a public locker network that allows multiple companies to utilize lockers for various purposes, including deliveries and returns. Van highlights the part…
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The Emerging Strategy: Rethinking Business with Alejandro Salazar
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In this conversation, Brent Peterson interviews Alejandro Salazar, a strategy consultant and author of 'Emergent Strategy'. They discuss the misconceptions surrounding strategy, particularly the confusion between strategy and strategic planning. Salazar emphasizes the importance of emergent strategy, which focuses on action and learning rather than…
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Meet Magento Florida & Beyond: A Conversation with Ravi Mittal
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In this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open …
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Revolutionizing Home Sharing: Trust, Community, and Scaling with Bo Abrams
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Bo Abrams, the CEO of Komu, discusses the concept of home sharing and how Komu is creating a social network for sharing primary homes. He highlights the importance of trust and relationships in the home sharing process and how Komu aims to connect people within their trusted networks. Bo also talks about the challenges of scaling the platform and e…
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Adventure Vans, Market Niches, and Building Customer Loyalty with John Willenborg
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John Willenborg, CEO of Owlvans, discusses his passion for product design and engineering, as well as his love for the outdoors. He shares the challenges of being a CEO, including dealing with constant problems and managing stress. John also talks about the growth of the adventure van industry during the pandemic and the appeal of van life. He expl…
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Magento Community: Meet Magento Netherlands and Beyond with Sanne Bolkenstein
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Sanne Bolkenstein, the producer of Meet Magento Netherlands, discusses the importance of community in the Magento ecosystem. She highlights the role of Meet Magento in bringing the community together, organizing events, and facilitating knowledge exchange. Sanne also talks about the Magento Association and its role in representing the community's n…
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Value-Based Marketing with Wordsmith Extraordinaire: Kristin N. Spencer
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In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date. The conversat…
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Unlocking Introverted Strengths with Matthew Pollard
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Matthew Pollard, the rapid growth guy, discusses the power of introverts in sales and networking. He emphasizes that introverts have unique strengths and should not try to copy extroverts. Instead, they should lean into their natural strengths. Pollard shares his own experience of learning how to sell as an introvert and helps introverts realize th…
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Mastering Content with AI: A Dive into Data-Driven Marketing with Kate Bradley-Chernis
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In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media an…
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The Value of Hiring an Agency for Diverse Marketing Needs with Jen Roth
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Jen Roth is the president and founder of Blue Spark Marketing and Wise Blue Yonder. She specializes in working with mid-sized and enterprise-sized businesses to develop marketing strategies and activate them with a full-service marketing team. Jen is also the president of EO Minnesota, a global entrepreneur organization. In addition, she is the fou…
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From Flatlining to Flourishing: How to Grow Your Podcast with Anthony Nwaneri
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In this conversation, Anthony Nwaneri, founder of getmorelisteners.com, discusses his journey in the podcasting space and offers insights on how to grow a podcast. He emphasizes the importance of focusing on the content and creating episodes that are attractive and intriguing to listeners. Nwaneri also highlights the need for persistence and learni…
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Magento's Southeast Asian Renaissance with Muliadi Jeo
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In this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi dis…
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Solving Data Silos in the Logistics Industry with Todd Haselhorst from Healy Labs
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Todd Haselhorst, founder and CEO of Healy Labs, discusses his background and the journey of starting his logistics solution company. He explains how Healy Labs solves the problem of data silos in the logistics industry by creating a network that connects all systems and creates a unified data layer. This improves efficiency, predictability, profita…
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Meet Magento Poland: Kuba Zulinski's Vision for Community-Driven Commerce
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Kuba Zulinski, founder of SnowDog and active member of the Magento community, discusses his role in organizing Meet Magento Poland and Meet Commerce events. He emphasizes the importance of supporting the Magento Association and the need for an independent organization to take care of the Magento open source ecosystem. Kuba also shares his passion f…
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Scents of Heritage: How Albisa Candles is Lighting Up E-commerce with Cuban Flair with Isabel Alvarez
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Isabel Alvarez, founder of Albisa Candles, shares her journey of creating unique candles that evoke memories of Cuban culture. She discusses the inspiration behind her candles, the scents that set them apart, and the importance of sharing her heritage. Isabel also talks about the challenges of being an entrepreneur and the involvement of her family…
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Why Magento Matters: A Passionate Perspective from Brazil
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Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil! In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for nex…
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