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Ms. InterPReted

Fletcher Marketing + PR

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Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
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Data Center Go-to-Market Podcast

Data Center Sales & Marketing Institute (DCSMI)

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Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers. From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry. The primary audience is go-to-market profession ...
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In episode #19 of the Data Center Go-to-Market podcast, host Joshua Feinberg shares insights on modern demand generation, lead generation, sales, and marketing strategies for the data center industry. You'll learn how to find prospects for sustainable infrastructure, build strategies for data storage solutions, scale your team through collaboration…
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In episode #35 of the Data Center Go-to-Market podcast, you’ll learn powerful strategies for improving your data center sales and marketing efforts. This episode provides actionable tactics for creating effective buyer personas, positioning your team as trusted experts, prospecting clients, marketing advisory services, using email marketing, priori…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #34 of the Data Center Go-to-Market Podcast, you’ll learn about the career path of Ted Fletcher, a specialist in data center facilities and remote monitoring. You'll discover the different aspects of the data center industry, from operati…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #33 of the Data Center Go-to-Market podcast, you’ll learn strategies for reducing bid review lead times, targeting the right accounts, developing effective sales strategies for tier 3 data centers, growing sales through channel partners, …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #32 of the Data Center Go-to-Market Podcast, Emily Newman, the PR and Marketing Manager at NJFX, shares her unique journey into the data center industry. Listeners will learn about the evolving role of branding and community engagement in…
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In episode #31 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for engaging sustainability-focused data center providers, addressing low sales, developing buyer journey programs, and optimizing your marketing campaigns. Host Joshua Feinberg also provides insights on aligning product and sales teams, evolving sales roles,…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this episode of the Data Center Go-to-Market Podcast, industry expert Mark Acton shares valuable insights on navigating the rapidly evolving data center industry. Viewers will learn the importance of adaptability, networking, and technical compet…
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In Episode #29 of the Data Center Go-to-Market Podcast, you’ll learn how to close sales faster with your data center leads through five key strategies. Joshua Feinberg, founder of DCSMI, shares insights on providing an excellent prospect experience, leveraging marketing and sales automation, improving sales productivity, and building a full-funnel …
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #28 of the Data Center Go-to-Market Podcast, Joshua Feinberg interviews David Rapoport, the Chief Business Development Officer at ASOTO. David shares his insights on the evolving data center industry, including the need for decentralized …
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In episode #27 of the Data Center Go-to-Market podcast, Joshua Feinberg shares insights on how to evolve your sales and marketing strategies to attract the right data center clients in today's digital-first world. You'll learn how to create better content to position your company as an expert, develop ideal client profiles tailored for partners and…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #26 of the Data Center Go-to-Market Podcast, you’ll gain insights into optimizing energy usage and facility management in data centers through intelligent devices and alternative energy solutions. Listeners will learn how IoT, sensors, an…
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In this episode of MsInterPReted: Public Relations Demystified, we introduce you to two social media influencers we’ve had the pleasure of working with at Fletcher Marketing Communications: Chelsea Davis and Jensen Savannah. We'd love to help your brand connect with influencers who could expand your reach. Contact us to learn how we can help you up…
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In episode #25 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies and tactics focusing on empathy, education, and customer needs. Joshua Feinberg shares insights on modernizing your lead nurturing approach, creating thought leadership content, optimizing websites for lead generation, and unlocking strategic…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #24 of the Data Center Go-to-Market Podcast, listeners will gain valuable insights into digital infrastructure marketing from Blair Felter of CyrusOne. Blair discusses her career journey, strategies for continuous learning, and how to eff…
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In episode #23 of the Data Center Go-to-Market podcast, you’ll learn essential sales and marketing strategies for thriving in today's data center industry from host Joshua Feinberg. Discover how to adapt to changing buyer behaviors, deal with decision-maker turnover, improve lead qualification, and prospect effectively in a buyer-driven market. Fin…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #22 of the Data Center Go-to-Market Podcast, featuring Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop, you’ll gain valuable insights into leading sustainability and marketing initiatives in the data center industr…
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In episode #21 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies for improving lead generation, connecting with decision-makers, and closing larger data center sales. Joshua Feinberg shares best practices for optimizing your LinkedIn presence, leveraging content and events, understanding buyer personas, and modernizing lead ge…
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #20 of the Data Center Go-to-Market Podcast, featuring Inese Pētersone, Data Center Product Line Manager of Delska (DEAC European Data Center Operator), you’ll learn valuable career advice and insights about the evolving role of product m…
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In episode #18 of the Data Center Go-to-Market Podcast, featuring Ben Edmond, CEO and Founder of Connectbase, you’ll learn about Ben’s extensive career journey in telecommunications and connectivity, and what led him to start Connectbase. Hear Ben's perspectives on the evolving roles of sales and marketing professionals, the importance of focusing …
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In episode #17 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies that work in today's digital-first business environment. Joshua Feinberg shares best practices for modernizing your approach, providing value throughout the buyer's journey, overcoming sales stigma, collaborating across teams, accelerating de…
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(Editor's note: At the time of recording this podcast episode, Brandon Peccoralo was Head of BDR at DataBank. More recently, Brandon Peccoralo is now Vice President of Sales at Voltage Park.) In episode #16 of the Data Center Go-to-Market Podcast, featuring Brandon Peccoralo, Head of BDR at DataBank, you’ll learn invaluable career development strat…
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In episode #15 of the Data Center Go-to-Market podcast, Joshua Feinberg shares strategic advice for engaging data center clients early, building an IP infrastructure sales strategy, diagnosing sales issues across business lines, generating qualified website leads through video, increasing visibility for specialized services, and developing sales ap…
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In episode #14 of the Data Center Go-to-Market Podcast, you’ll learn career insights and advice from a data center industry veteran. Jack Fagundo shares lessons from his evolution working in robotics and infrastructure to advising C-suites. Discover tips for understanding data center operations, future-proofing your skills through lifelong learning…
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In episode #13 of the Data Center Go-to-Market Podcast, you’ll learn key strategies for colocation data centers to find the right niches and avoid commoditization. In this informative podcast episode. Joshua Feinberg shares insights on assessing product/market fit, analyzing competitive positioning, generating qualified leads through content market…
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In episode #12 of the Data Center Go-to-Market Podcast, featuring Kristian Meling, Chief Operation Officer of ASP Data Center in Norway, you’ll learn about careers in the data center industry. Plus, gain advice for breaking into the field, as well as networking strategies, from an experienced data center COO. The discussion also addresses technolog…
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On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media. Martha Jennings, WRAL's Managing Editor, coordinates assignments and staffing for Raleigh, NC's #1 news station. She was the News Director for WBIR, in Knoxville, TN. an executive producer for WF…
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Episode #11 of the Data Center Go-to-Market podcast helps you gain a competitive edge in data center sales and marketing by learning proven strategies for the modern buyer's journey. Learn key insights for optimizing lead generation, accelerating sales cycles, engaging channel partners, reaching decision-makers, and identifying new opportunities. H…
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In episode #10 of the Data Center Go-to-Market Podcast, you’ll gain invaluable career and industry insights from Jonathan Evans, director of Total Data Centre Solutions, as he shares over 20 years of experience in this podcast episode. Learn about data center fundamentals, sustainability best practices, changing marketing strategies, emerging techn…
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In episode #9 of the Data Center Go-to-Market Podcast, you’ll learn data center sales strategies that work in today's digital landscape. In this podcast episode, Joshua Feinberg shares insights on adapting to changing buyer behavior, repositioning your sales team as trusted advisors, and engaging prospects earlier in their journey. He provides tact…
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In episode #8 of the Data Center Go-to-Market Podcast, you’ll learn how to adapt sales strategies to evolving customer needs, realign your IT career to new areas of growth, and understand how AI is impacting roles and tools within data centers. Ian McClarty also provides insights into the regional impacts of semiconductor manufacturing expansions. …
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Episode #7 of the Data Center Go-to-Market podcast discusses essential strategies for optimizing lead generation, business development, sales targeting, and marketing in the data center industry. Joshua Feinberg provides actionable tips for tier 3 data centers, data center efficiency technologies, mission-critical facilities, and colocation sales. …
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In episode #6 of the Data Center Go-to-Market Podcast, you’ll gain invaluable career advice and industry insights from data center veteran Peter Gross. Learn how to navigate your career in the fast-paced data center industry, understand the trends shaping its unprecedented growth, and get tips for staying relevant through continual learning. Gross …
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In episode #5 of the Data Center Go-to-Market Podcast, you’ll learn strategies for effectively marketing and selling to Chief Technology Officers and Chief Information Officers in the data center industry. Joshua Feinberg shares insights on adapting to changing buyer behaviors, developing buyer personas, targeting CTOs and CIOs on LinkedIn, positio…
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In episode #4 of the Data Center Go-to-Market Podcast, you’ll gain invaluable insights into the evolution of the storage industry from a true pioneer in the field. Gene Leyzarovich, Founder of JetStor, shares his 30-year journey and lessons learned on the dramatic changes in storage technology. Discover emerging trends like alternatives to VMware a…
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Episode #3 of the Data Center Go-to-Market podcast discusses strategies for improving lead generation, building buyer personas, developing sustainable power solutions, building industry community, growing market share, and more. Host Joshua Feinberg provides insights on understanding customers, intercepting prospects early, and focusing marketing a…
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In episode #2 of the Data Center Go-to-Market Podcast, you’ll gain valuable insights into careers in data center sustainability and asset disposition. Jon Clayton from Blancco Technology Group discusses best practices for improving efficiency, reducing electronic waste through reuse and recycling, and promoting sustainability education. Learn how r…
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In episode #1 of the Data Center Go-to-Market Podcast, you’ll learn how to modernize your data center go-to-market strategies to align with changing buyer preferences in this webinar presented by Joshua Feinberg. Feinberg provides insights on adapting your sales process, building an effective team, connecting marketing, sales and product, and using…
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Welcome to the Data Center Go-to-Market Podcast. I'm your host, Joshua Feinberg. In this podcast, we explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers (CSMs), product managers (PMs), and channel partner managers. From achieving sales targets to fostering team developm…
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In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z. Quick, slick sa…
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Tiffany Carpenter started her career in the public relations agency world and went on to manage communications for the athletics department at the University of Tennessee, including managing the reins of Mike Hamilton, Joan Cronin, Pat Summitt, Phillip Fulmer, Buzz Peterson, Bruce Pearl the infamous Lane Kiffin and Derek Dooley. She went from there…
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In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state. Tennessee has approximately 13, 372 restaurants in the state, w…
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On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry. Susan Barnes has more than 20 years …
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Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she need a plan B - something that gave her not just a fantastic lifestyle, but also a life. She has created a life as a media mentor working with others looking to break the …
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As we head into 2024, Fletcher Marketing PR Vice President, Sarah Merrell and Director of Media Relations, Allison Lester discuss the PR obstacles we foresee clients and firms facing in the year ahead and tactics to overcome these hurdles. Obstacles include: AI - The rise of artificial intelligence raises ethical concerns and requires us helping ou…
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In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust. As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary. …
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On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local …
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Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council. The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (availab…
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Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette. In our digital world of communications, it is imperative that we think …
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Today, all of us feel the impact of stress and burnout in one way or another. It could be we feel a little extra jittery at the start of the week, or maybe it even prevents us from doing what we need to in our professional and personal lives. Regardless, we need to always try and actively combat and healthfully balance our stressors. In Booth Andre…
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Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017. Previously, he managed congressional campaigns and consulted on several presidential campaigns. His work as a senior PR communication staffer on Capitol Hill and for political campaigns has …
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