Những podcast Usertesting hay nhất (2024)

1
Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting 12:12

16d ago12:12

12:12

In the 18th episode of Building Awesome Events, host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences and Field Marketing at UserTesting. Noelle shares her fascinating journey from law to event marketing and discusses how her unique background influences her current role. Tune in and discover: Transitioning Caree…

1
Ep. 31. Content for AI products (Kyra Lee, UserTesting) 53:45

19d ago53:45

53:45

Get US $100 off your ticket for the upcoming Button Conference! Use UXCC100 at checkout! Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! I know, I know. A lot of AI. But I swear, the conversation in this one is really worth listening to. For so many organizations, the use of AI is dictated by the CEO, or head of p…

1
Ep. 32. Knowledge graphs (Larry Swanson) 49:15

9h ago49:15

49:15

Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Larry Swanson might be one of the most knowledgeable and friendly people in content design and content strategy. Every time you speak to him, he’s full of joy and passion about the craft. Not just that - he’s probably one of the most intelligent people in the industr…

1
Ep 17: In conversation with Hugh Forrest, Co-President & Chief Programming Officer at SXSW 19:39

1M ago19:39

19:39

In the 17th episode of "Building Awesome Events," host Ankush Gupta sits down with Hugh Forrest, Chief Programming Officer of SXSW, to uncover the magic behind one of the world’s most iconic events. Get ready to dive into the evolution, challenges, and triumphs that make SXSW a must-attend experience for innovators and creatives alike. Tune in and …

1
Ep. 30. How to crack content design contracting (Slater Katz) 55:33

1M ago55:33

55:33

Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Getting into content design is hard enough, but contracting roles are a different struggle altogether. While they can be lucrative (potentially depending where you live) they're also difficult to crack. But they're also a necessary struggle to understand - often the …

1
Ep. 29. From english major to content design lead: advice for grads 48:42

2M ago48:42

48:42

Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Ah, English degrees. So often the target of snide comments and "there but for..." looks. I don't think there's another academic pursuit that's used as a metaphor for uselessness quite as much. Maybe basket weaving. And yet, as content designers know, English majors c…

1
Ep. 28. Inside Gemini: How a Google content designer helps build AI 51:18

2M ago51:18

51:18

Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! There's an interesting path opening up in content design: working on the actual language models underpinning this explosion of new features we're seeing. This is a new and fairly anxiety-inducing area. But as content designers, it's important that we engage and help …

1
Ep. 27. Using AI to scale UX writing at Monday.com, with Ron Yakar 52:00

3M ago52:00

52:00

Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Ron Yakar made a bit of noise last month when he wrote a post on LinkedIn discussing how he created an AI tool to help scale UX writing at Monday.com. There was lots of debate. "This is cool." "This is scary." "Why don't you hire more content designers?" And everythi…

1
Ep 16: In conversation with Nick Borelli, Marketing Director at Zenus 23:45

3M ago23:45

23:45

In the 16th episode "Building Awesome Events," host Ankush Gupta is joined by Nick Borelli, the Marketing Director at Zenus. Together, they explore the transformative impact of ethical AI on the event industry, discussing its application in facial analysis for improving attendee experiences while preserving privacy. Listen to the episode which talk…

1
Ep 15: In conversation with Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion 24:25

3M ago24:25

24:25

In the 15th episode of Building Awesome Events, host Ankush Gupta is joined by Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion. She shares her extensive experience in the field, particularly her transformative journey in event marketing at IBM and her insights on integrating technology and…

1
Ep. 26. Why Content Designers Make Great Leaders, feat. Aladrian Goods (Intuit) 46:25

3M ago46:25

46:25

Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Many content designers want to be leaders. But how can they get there? Do they make great design leaders in general...and what will they struggle with when they get there? In today's episode I speak with Aladrian Goods, design manager at Intuit. We talk about her roa…

1
Ep. 25. Content Design in China feat. Anna Potapova & Arnaud Frattini 52:45

4M ago52:45

52:45

Do you enjoy the podcast? Please leave a review! Last year the UX Content Collective published an extensive piece about content designers in China, written by Anna Potapova and Arnaud Frattini. The piece surveyed several people working in China, and revealed an amazing amount of insight into a place many people don't know anything about. Today, Ann…

1
Ep. 24. Why (and how) content designers need to change - and fast! Feat. Chelsea Larsson 1:00:00

4M ago1:00:00

1:00:00

The Writers of Silicon Valley podcast is back! Listen to the first new episode with Chelsea Larsson, Senior Design Director at Expedia. We discuss the future of content design, UX writing, how AI is impacting everything, and why content designers shouldn’t hang on to old definitions. And maybe…why content designers should learn Python? I’m really e…

1
Ep 14: In conversation with Dale Hudson, Knowledge & Events Director at IMEX Group 12:12

1y ago12:12

12:12

In our 14th episode of Building Awesome Events, we dove into the fascinating world of events and sustainability with Dale Hudson, the Knowledge and Events Director at the IMEX Group. Listen to this latest episode, which talks about the following: 1. A Unique Career Journey: Dale shares her journey from considering geography to becoming an event ind…

1
Ep 13: In conversation with Raf De Kimpe, CEO at Fintech Week London 18:44

1+ y ago18:44

18:44

Raf De Kimpe, the CEO of FinTech Week London and Chief Commercial Officer at Disrupt Media, was our guest on the Building Awesome Events podcast. In this episode, Raf shared the story of how he transitioned from the business software side to the world of event management. He spoke about his early experience working at a software research company wh…

1
Ep 12: In conversation with Ashly Priest, Former Head of Event Services at Hopin 19:36

1+ y ago19:36

19:36

In our new episode, Ankush Gupta interviews Ashly Priest, who has worked in event management for several years. They discuss her experience managing large-formatted events, such as the Women in Digital and Women in Analytics conferences, which aim to give a platform to women in STEM fields. They also talk about Priest's role as Head of Event Servic…

1
Ep 11: In conversation with Lauren Grady, Strategic Events & Programming Lead at Vimeo 21:11

1+ y ago21:11

21:11

In the 11th episode of Building Awesome Events, Lauren Grady, Strategic Events & Programming Lead at Vimeo, smashed it out of the park and gave us so many nuggets, you would have to listen to the whole podcast to get it all, but to summarize, she spoke with us about: -The importance of understanding all aspects of events to operate more efficiently…

1
Ep 10: In conversation with Allison Crooker, Director- Event Content at VMware. 20:03

1+ y ago20:03

20:03

Building Awesome Events is out with it's 10th episode with Allison Crooker, Director- Event Content, VMware. -In this episode, Allison graciously shares with us her amazing journey and some of the highlights of her career, including her experience working with big event portfolios at NVIDIA and VMWare. --She also talks about how she manages her cur…

1
Ep 9 : Learn how to avoid the top mistake in event setup w/ Accelevents CEO Jonathan Kazarian 17:38

1+ y ago17:38

17:38

Building Awesome Events presents its 9th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com, and Jonathan Kazarian, CEO & Founder at Accelevents. During the conversation, Jonathan speaks about his journey from working at a hedge fund right out of school to hosting a fundraiser of about 1000 people to raise money f…

1
Ep 8 : Talking in-person vs. virtual events and event tech stacks - a chat with Liz Caruso 20:21

2y ago20:21

20:21

Building Awesome Events presents its 8th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com, and Liz Caruso, CEO at Liz King Events and TechsyTalk. During the conversation, Liz speaks about how her love for events was kindled during her stint in an admin role at the career center at Columbia and being promoted thr…

1
Introducing: The Interface by UX Content Collective 1:52

2y ago1:52

1:52

The Interface—a podcast by content designers, for content designers The Interface is a monthly, can’t-miss group chat for everything happening in content design and UX writing. The Interface has industry updates, deep conversations, and other helpful resources. Listen wherever you get your podcasts: Apple: https://podcasts.apple.com/us/podcast/the-…

1
Ep 7 : Learn about the importance of planning and strategic thinking in events w/ Gerilynn Marburger, Dir - Global Events at Hewlett Packard 32:22

2y ago32:22

32:22

Ankush Gupta, Founder at Eventible.com dives into conversation with Gerilynn Marburger, Diretcor- Global Events at Hewlett Packard Enterprise, in this special episode of Building Awesome Events. Learn how Gerilynn realized that events were the right path for her. Listen to her talk about a variety of important topics today for #eventprofs ranging f…

1
How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers 19:24

2y ago19:24

19:24

Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram follow…

1
Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift 17:10

2+ y ago17:10

17:10

A crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to …

1
Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success 21:32

2+ y ago21:32

21:32

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Wh…

1
Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling 23:58

2+ y ago23:58

23:58

Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "opti…

1
Ep 5: In conversation with Rachel Russell, Marketing Manager at ONE (previously Even) 19:07

2+ y ago19:07

19:07

Building Awesome Events presents its next episode. An engaging discussion between Ankush Gupta, the Founder of Eventible.com, and Rachel Russell, Field Marketing Manager at Even (now ONE). During the conversation, Russell speaks about how her love for events was kindled during the various events she organized. During her time at i4cp – an HR resear…

1
Understand what your customers are thinking with Amy Kelly from UserTesting 24:38

2+ y ago24:38

24:38

Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business. She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even l…

1
Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk 24:12

2+ y ago24:12

24:12

Ankush Gupta, Founder at Eventible.com dives into conversation with Lindsey Cohen, Director - Event Marketing, Snyk in this special segment of Building Awesome Events. Learn how Lindsey got into event marketing and solved her way through 2020 and 2021. Listen to her talk about a variety of important topics today for #eventprofs ranging from produci…

1
Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada 21:20

2+ y ago21:20

21:20

Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms…

1
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart 22:56

2+ y ago22:56

22:56

Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target ve…

1
David Lockwood from The Tapestry Agency explains how to analyse your customer data 27:02

2+ y ago27:02

27:02

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform f…

1
TikTok advertising expert Savannah Sanchez talks us through 24:42

2+ y ago24:42

24:42

Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also ta…

1
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view 24:50

2+ y ago24:50

24:50

Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively. We also discuss the importance of havi…

1
Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO 25:36

2+ y ago25:36

25:36

Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how his previous roles led him to naturally take on the role of CMO as well as CEO of the hugely successful company. We also cover how Virgin Wines success…

1
Ep 3: In conversation with Richard John, COO at Realise 37:22

2+ y ago37:22

37:22

If you're someone who has found comfort in the wealth of streamed content delivered through the pandemic by platforms such as Amazon, Netflix and Disney, then you'll not want to miss this hilarious yet insightful chat about what event organisers and meeting planners can learn from the best brains in the entertainment world. In this fireside chat we…

1
Ep 2: In conversation with Victoria Matey, Event Psychologist & Consultant, Matey Events 23:58

3y ago23:58

23:58

As an event prof you've lived through a time of intense change to the way events have been conducted - the pandemic saw in-person events swing heavily towards virtual events and now back to in-person and hybrid formats. These shifts have also affected your attendee behaviour and engagement patterns - from attendees embracing virtual formats to suff…

1
Ep 1: In Conversation with Sir Martin Sorrell, Executive Chairman, S4 Capital 24:39

3y ago24:39

24:39

In this interview with Eventible, Sir Martin Sorrell, Executive Director, S4 Capital, shares exclusive insight on the COVID-19 pandemic and the economy, the trends concerning remote working, his thoughts on reviewing as an aid to active decision making, and how we see a raging number of influencers across the global market. In a statement he says: …

1
Ep. 23. UX writing in the fintech industry, and how to get out of the customer's way - Yael Ben-David, UX writer at Fundbox 50:55

3y ago50:55

50:55

Yael Ben-David is one the most thoughtful UX writers in the industry. She’s written numerous blogs and has spoken at several conferences on how to make sure UX writers and content designers prove the value of their work. Today, we take a look at some of the regulations surrounding the fintech industry which make writing for it so difficult. Plus, w…

1
Ep. 22. How can we make the content design industry...better? - UX Writer, consultant, and archeologist Jane Ruffino 50:34

3y ago50:34

50:34

Jane Ruffino is one of the most experienced UX writers in the industry, with an extensive work history. She also teaches a UX writing course and consults to companies on their UX copy. But what makes Jane even more interesting is her studies - she’s currently pursuing a PhD in digital acheology. In this episode we talk about how she bridges that wo…

Podcast đáng để nghe

Podcast Usertesting

Podcast đáng để nghe

Hướng dẫn sử dụng nhanh