Learn about pet sitting industry business practices
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Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-ho ...
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Wear Wag Repeat: Grow Your Pet Industry Business Online
Tori Mistick | Dog Blogger, Digital Media Expert, Pet Business Coach
Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable s ...
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5 Things To Do AFTER You Publish a New Pet Blog Post
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We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do …
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Episode 408: 4th Quarter Planning for Pet Business Owners
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Does it feel like 4th quarter planning always sneaks up on you, leaving you scrambling to hit those end-of-year goals? Or perhaps you’re wondering how to balance business growth while still finding time to rest and recharge before the holidays?The last few months of the year can be overwhelming, but with the right strategy, you can turn this season…
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#79 Hemp for Pets? Learn from Billy Hatzichristos of Native Ceuticals
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Send us a text Featured Guest: Billy Hatzichristos, Founder and CEO of Native Ceuticals (Long Island Hemp) and APP Member About Billy Hatzichristos and Native Ceuticals: In this episode, we welcome Billy Hatzichristos, the visionary behind Native Ceuticals, a company that blends traditional herbal remedies with modern science to provide holistic we…
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Episode 407: Top 5 Marketing Mistakes Pet Sitting Businesses Make
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Ever find yourself scratching your head, wondering why your marketing isn’t hitting the mark? Wish you had a blueprint to dodge the common marketing mistakes that are holding your pet business back?In this week's episode, I'm unlocking the secrets to effective marketing as I dive into the top five marketing mistakes that I see pet businesses make. …
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Episode 406: Staying Positive & Time Sensitive Invite!
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Ever find yourself wondering how to keep that spark alive in your business while staying positive when life keeps throwing curveballs? Wish you had a blueprint for staying focused even when the odds are against you?After battling a nasty illness and managing through a packed schedule, I've got some real talk to share. If you've ever felt overwhelme…
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How Online Authority is Essential to SEO for Pet Bloggers: Jessica Shipman of BlogPaws
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If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will fin…
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Episode 405: 3 Things That Can Drastically Impact Your Pet Sitting Business
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Ever wonder how you can just get a little better during the workday? Have you ever thought about how the people, spaces, AND food you consume might help or hinder you? In this episode, I take you along on Part Two of my road trip. This time, I dive deep into how mindful choices in food, spaces, and relationships can impact your pet sitting business…
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Big Goals, Bigger Impact: Pet Business Strategy for September
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It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members …
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Episode 404: Navigating Personal Growth and Healing (Unscripted)
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How do you navigate personal growth? Do you feel isolated or unsupported on your journey? Are you constantly searching for real, unfiltered insights on life and business?Join Bella Vasta on a deeply personal road trip from Phoenix to Tucson, Arizona, in this unique podcast episode.As Bella navigates the open road, she reflects on her partnership wi…
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The Short Leash: Why Blogging is Like My Kiwi Allergy
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Join the September Blogging Challenge that kicks off on Tuesday, September 3rd! It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/Bởi Tori Mistick
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#78 Are You Consuming Content or Creating it for Your Pet Business?
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Send us a text Host: Nancy Hassel, Founder and President of American Pet Professionals About This Episode: In this solo episode, Nancy Hassel dives into a critical question for anyone in the pet industry: Are you creating content, or just consuming it? As the digital landscape becomes increasingly crowded, Nancy emphasizes the importance of being a…
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Pet Blog Posts WITH Keyword Optimization vs. WITHOUT [Comparison]
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This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this s…
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Episode 403: Why You Need To Diversify Your Pet Business Revenue Streams
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How many ways do you actively have clients coming into your business? Referrals? Your website? Is it google ads? Are they equal or does one lead more than the other? Today, we are diving deep in this episode, on why you should have multiple pet business revenue streams and what they are so you can keep a great business financial health.In the fast-…
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#77 Are you being Demure Promoting Your Pet Business?
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Send us a text Host: Nancy Hassel, Founder of American Pet Professionals About This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may be taking over, Nancy offers a different perspective: when it comes to promoting your pet business, now is not the …
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Episode 402: When To Raise Your Pet Business Rates
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Have you ever felt like you’re constantly hustling but never earning enough? Do you find yourself wondering when to raise your pet business rates so you can finally see the financial relief you deserve?In the demanding world of pet services, understanding when to raise your pet business rates is crucial. I talk about it ALL on this episode.The real…
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Playing the Long Game with Pet Blogging: Caitlin Brown of Sparkles and Sunshine Blog
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Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and …
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#76: Consistency is Key, but sometimes life gets in the way.
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Send us a text Host: Nancy Hassel, Founder of American Pet Professionals About This Episode: In this special solo episode, Nancy Hassel opens up about the realities of life and how sometimes, despite our best efforts, it can get in the way of consistency. After a brief hiatus, Nancy is excited to return to the podcasting world, bringing with her a …
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Episode 401: Why Connection Is The Key To Your Success in The Pet Sitting Industry
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Are you feeling the isolation that often comes with running a business?Consistency and discipline got us to 400 episodes, and today’s episode is a must-listen for all pet business owners feeling the weight of isolation and stress.In this episode of the Bella In Your Business podcast, I dive deep into the POWER OF CONNECTION. Running a pet care busi…
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August Plan: Profit-Focused Keyword Research & Exciting Guest Experts!
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August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest resear…
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#75: What It Took to Craft a Revolutionary Dog Crate with Zel Crampton of Diggs
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Send us a text Featured Guest: Zel Crampton, CEO and Founder of Diggs and APP Member About Zel Crampton and Diggs: Zel Crampton is the visionary behind Diggs, a brand that revolutionizes dog products by challenging the status quo and redefining what pet parents can expect. As CEO and Founder, Zel has led Diggs to become a game-changing brand known …
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Episode 400: Celebrating 400 Episodes With The Most Inspiring Guests On the Podcast
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Join me as I celebrate 400 episodes of the Bella In Your Business podcast!I couldn't be more thrilled to reach this milestone with YOU. From humble beginnings recording in my closet with a ten-pound MacBook to now, with a professional setup and a decade of experience, this journey has been nothing short of incredible.In this special episode, I take…
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#74: NASCAR Racing and Rescue Dogs With Laurren Darr & Zachary Tinkle of Left Paw Press
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Send us a text Featured Guests: Laurren Darr, Founder of Left Paw Press, and Zachary Tinkle, Professional NASCAR Driver and Founder of the Zachary Tinkle Foundation About Laurren Darr and Zachary Tinkle: APP Member: Laurren Darr, a prolific author in the pet fashion niche, has published numerous books, including Pug children's books and pet-related…
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Episode 399: Franchises In The Pet Industry… Good or Bad?
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Are you feeling uncertain about franchising your pet business? Wondering if the promised rewards are truly worth the risks and responsibilities?Imagine – seriously think about this – you’re at the brink of expanding your business, but looming questions about franchising are holding you back.In this week’s episode of the Bella In Your Business podca…
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The Short Leash: Turn Your Pet Industry FAQs into a Blog Post
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In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rank…
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#73: Proven Business Tips From 32 Years in the Pet Grooming Industry With Claudia Cesarotti
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Send us a text Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member! About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own business. Now, she returns to share her wealth of knowledge and insights, offering valuable advice and tips fo…
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Episode #398: How to Get Unstuck In Your Pet Business
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Is Your Business Stuck in a Rut?Do you feel like your business is running YOU instead of the other way around? Like you’re giving your all to your business, but the results just aren’t matching the effort? Like you're pushing hard, but somehow… you're just not getting to that next level?Am I close?!You’re not alone, and today’s episode of the Bella…
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#72: Sustainable Omega 3’s for Pets From… Algae? With Deena Sisitsky and Tazz Latifi of ZypZyme Omega
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Send us a text Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members! About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracted omega-3. This innovative solution surpasses all other omega-3 oils by preserving the natural antioxidative and ca…
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Episode #397: 12 Ways To Deal With Burnout Inside Your Pet Business
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Are you feeling the midsummer madness and the pressures of running a pet care business? Is burnout inside your pet business dragging you down just when you should be enjoying the sunny season?Welcome back to another episode of Bella In Your Business! This week, Bella dives into the chaos of summer schedules with 12 powerhouse tips for combating bur…
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What to Blog About to Drive Sales For Your Pet Business
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Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales. Topics Discussed: Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different ty…
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#71: Unleashing the Benefits of Turmeric for Dogs With Gay Jensen of Kangaroo Dogs
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Send us a text Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP Member About Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey began when she was seeking a healthy option for her own dog to help with the ailments of a senior dog. She was …
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Episode #396: Is Your Business Prepared For A Personal Disaster?
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What would you do if life suddenly pulled you away from your business? Ever thought about what might happen if an urgent personal crisis hit you out of nowhere? Could your business survive—let alone thrive—without you?In this week's episode of Bella In Your Business, Bella Vasta shares her personal, heart-wrenching story of being abruptly pulled fr…
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July: A Month of Online Growth for Your Pet Business
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July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July: WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward …
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The Short Leash: 3 Emails You Can Send in 20 Minutes Or Less!
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A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. P…
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Episode #395: Prepare Your Pet Business for Hurricanes with Jennifer Jasmin
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Is your pet care business truly prepared for emergencies? Ever wondered how to ensure Pet Hurricane Preparedness and keep clients' pets safe during natural disasters?In this episode of Bella In Your Business, Bella sits down with Jennifer Jasmin from Friendly Critter Sitters.Jennifer shares her journey from Air Force weather forecaster to thriving …
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Episode 394: Setting Boundaries in Pet Sitting Businesses
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Feeling overwhelmed by clients who disregard your pet care policies? Struggling to assert boundaries in you pet sitting business without risking client relationships?Tune in for a crucial episode tackling boundaries in pet sitting businesses.In this episode of Bella In Your Business, Bella unveils powerful strategies to regain control and respect i…
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Episode 393: Impactful Booth Strategies for Pet Sitters and Dog Walkers
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Running around last minute trying to put together a booth for a local event? Struggling to make it interesting and get people chatting about your business? Tune into this episode of Bella In Your Business for game-changing booth strategies for pet sitters and dog walkers!Bella will guide you on transforming your event booth into an engaging and int…
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From Blank Page to Engaging Email Sequences for Petpreneurs
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Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These stra…
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Episode 392: Pet Care Hiring – High Level Concepts No One Told You About
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Tired of endless interviews and flaky applicants? Struggling to crack the code for successful pet care hiring?What if the solution involves a fresh perspective – one that can set your hiring process on the path to success and ensure you build a dream team?In this week's episode of the Bella in Your Business podcast, we're rethinking the hiring proc…
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Punch Up Your Pet Biz 🥊 Another Round of Email Marketing Resources
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Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what’s happening in my life, including my latest h…
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Episode 391: 11 Low Cost Ways To Get Dog Walking Customers
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Are your marketing strategies stuck in limbo, not quite bringing the returns you hoped for? What if the answer just needs a different approach – one that could propel your business to the top of the dog walking pack?Welcome to this week's episode of the Bella in Your Business podcast, where we're flipping the script on conventional marketing tactic…
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The Short Leash: Cycle Through These 5 Emails All Summer
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Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me…
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Episode 390: Turning Feedback Into Customer Loyalty and Business Growth in your Pet Business
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Are you tired of cringing every time a customer complaint rolls in? What if I told you that these frustrations could be the key to your next big breakthrough?Welcome to this week's episode of Bella in Your Business, where we'll transform what seems like the worst part of business—customer complaints—into your greatest asset.Dive in as we unlock the…
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Episode 389: Words that Win- Language Skills to Defuse Customer Complaints
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Ever wondered if a customer complaint could actually be the key to unlocking untapped potential in your pet business? The truth is that behind every complaint lies a valuable opportunity waiting to be discovered. This week, as we explore strategies to not only manage complaints but to leverage them as stepping stones toward service excellence.We'll…
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Episode 388: Managing Emotional Reactions to Customer Complaints in Pet Businesses
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Have you ever faced a day that spiraled out of control despite your best efforts? Maybe it was due to a misunderstanding with a client about their pet's needs or an unexpected hiccup in your scheduling. We know it happens to the best of us, and that's exactly why this episode is crucial. We're going to show you exactly how to turn the tide, enablin…
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👩🏻🤝👩🏼 Deanna Seymour Emails ‘Boring’ Stories to Cultivate Community
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In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you’re not a fan of s…
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Episode 387: 5 High Level Tactics To Increase your Hiring Speed
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Ever thought you could have a team that actually outperforms you? YES, it’s possible, and I’m going to show you how! Dive into this explosive episode of "Bella in Your Business," where I reveal FIVE cutting-edge strategies to boost your hiring process like never before. Ready to make some monumental shifts in your business? Let’s get started!As pet…
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This is Your Sign to Plan Ahead + May Agenda
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It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! Here’s what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome …
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Episode 386: What You Should Know About the Bookkeeper, CPA, and CFO of your Pet Business
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Are you building castles in the sand when it comes to your business finances? ? In this episode of "Bella In Your Business," we're diving deep into the world of financial management for pet business owners.Join me as I unravel the mysteries behind bookkeepers, CPAs, and CFOs, shedding light on their vital roles in steering your business toward fina…
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The Short Leash: Repurpose Your Welcome Emails
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" …
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Episode 385: Are the People You Surround Yourself with Hurting Your Business?
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Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business! We will uncover the secret to scaling your pet business: surrounding yourself with the right people.In the ever-c…
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