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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Welcome to the King of Pressure Washing Podcast, where we're dedicated to transforming your pressure washing venture into a thriving empire! If you've ever dreamt of becoming the reigning king of pressure washing in your area, you're in the right place. I'm your host, Jason Geiman, and I'm here to guide you on a journey from startup to unstoppable. Join me as I share my invaluable insights and strategies that helped me turn my own pressure washing business into a million-dollar success story ...
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Welcome to 'How To Start A Pressure Washing Business' with Aaron Parker. Join Aaron as he shares his experience and expertise in starting and running a successful pressure washing business. From equipment and techniques, to marketing and customer service, this podcast is your go-to guide for all things pressure washing. Aaron also interviews other industry experts to provide a well-rounded understanding of the pressure washing business. Tune in to learn how to start and grow your own pressur ...
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Press and Media | School of Business

FHNW - School of Business

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Press and Media | School of Business To know more about the School of Business FHNW, for help in deciding what to study or establishing what your next career move should be, or for guidance in tracking down partners for a cooperative venture, come to us. We value rapid, open, transparent and honest communication, internally and externally. This requires that those directly affected by any communication be the first to be informed, and then that the relevant information is available to staff ...
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𝗧𝗵𝗲 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗪𝗼𝗺𝗲𝗻 𝗦𝗵𝗼𝘄 is the podcast for impact-driven female experts, leaders, and entrepreneurs ready to build visibility, personal brands and thought leadership for next-level opportunities and growth. Join your host, Michelle B Griffin, a personal branding, PR, and LinkedIn visibility speaker, author, and founder of Standout Women Media, who teaches professionals and audiences to define their unique brilliance and stand out as impactful authorities in their field. VISIBILITY IS YOUR SU ...
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Send us a text to get more PR resources for your product biz! From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an i…
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Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe. Join Standout Women founder and host Michelle B Griffin and guest Humaira Akhter for a real-talk dis…
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What's your life worth? A lot more than $1000. Yet most pressure washers skip basic safety gear that could save their life. In this video, we break down the essential safety equipment every installer needs - and it costs less than one job's profit. Warning: This isn't optional. It's about going home to your family every night. Want to learn how to …
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Looking to grow your pressure washing business through door-to-door sales? This comprehensive FAQ guide answers the most pressing questions about implementing a successful direct sales strategy. Drawing from industry experts and proven techniques, we cover everything from optimal sales hours and neighborhood selection to handling objections and bui…
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Send us a text to get more PR resources for your product biz! Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you wo…
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Send us a text to get more PR resources for your product biz! Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales. Here’s What We Cover In the Episode and More: Ef…
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Send us a text to get more PR resources for your product biz! From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring y…
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Send us a text to get more PR resources for your product biz! Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured! Here’s What We Cov…
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Send us a text to get more PR resources for your product biz! Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, wi…
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Send us a text to get more PR resources for your product biz! Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know t…
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Join Jason Geiman and special guest Adam as they dive deep into the world of marketing, personal branding, and lead generation strategies for businesses in the Christmas lights and pressure washing industries. Learn about the importance of personal branding, effective use of Google business profiles, leveraging Facebook and local groups, and the po…
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Send us a text In this episode, hosts Aaron and Cody Yarbrough tackle one of the most critical decisions for business owners—when and how to raise your prices. Whether you're new to the pressure washing business or a seasoned pro, pricing can be a major source of stress. Aaron and Cody provide practical advice, benchmarks, and strategies to help yo…
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Send us a text In this episode of the Lean to Mean Academy podcast, hosts Cody Yarbrough and Aaron Parker dive into an important but often overlooked topic in business and personal growth—embracing "dark side energy." The conversation starts with catching up and a light introduction, but it quickly delves into the idea that not all negative energy …
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Send us a text to get more PR resources for your product biz! If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks l…
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There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling. That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking …
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Send us a text to get more PR resources for your product biz! If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYT…
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Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to fi…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya…
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Send us a text to get more PR resources for your product biz! As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey wi…
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Send us a text to get more PR resources for your product biz! It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she …
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Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.…
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Send us a text to get more PR resources for your product biz! How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds …
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Send us a text "Challenges and Success Strategies for Starting a Pressure Washing Business in 2024" Starting a pressure washing business in 2024 presents both significant opportunities and challenges. The industry has seen individuals achieve remarkable success, transitioning from humble beginnings to earning six to seven figures, thereby significa…
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Send us a text 🚨 Is Google Killing Your Traffic? Here's What You Need to Do! 🚨 In our latest Lean and Mean Academy podcast, we dive deep into the rollercoaster world of Google updates with web design expert Chris Lonergan from Footbridge Media. 🎙️ With Google’s ever-changing algorithms, your website's traffic might be taking a hit, but don’t worry—…
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Send us a text to get more PR resources for your product biz! From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free a…
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Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join Standout Women Show Host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field…
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Send us a text In this episode of the Lean & Mean Academy, Aaron Parker is joined by Chris Lonergan from Footbridge Media to reveal the secrets to outranking 99% of your local competitors on Google. Whether you run a pressure washing, landscaping, or HVAC business, these actionable strategies will help you dominate your local market. From maximizin…
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Send us a text to get more PR resources for your product biz! Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to …
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Kick off the new year with a power-packed session on innovative customer acquisition strategies for your pressure-washing business. In this hour-long live stream, we'll dive into five proven, yet often overlooked methods to significantly boost your client base in 2024. Want to learn how to start and grow your pressure-washing business? Online https…
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Send us a text to get more PR resources for your product biz! WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as y…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to s…
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Send us a text to get more PR resources for your product biz! From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an i…
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Send us a text to get more PR resources for your product biz! Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it…
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Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast tr…
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Send us a text to get more PR resources for your product biz! What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, …
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Discover how to transform your pressure washing job into a thriving, scalable business with expert insights on pricing strategies, marketing techniques, and operational systems. This comprehensive guide covers essential topics such as developing a business mindset, tracking key performance indicators, diversifying services, and leveraging community…
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Send us a text to get more PR resources for your product biz! From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility…
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Are you considering launching a podcast to boost your visibility, brand, and thought leadership? What high-level considerations, trends, and updates are needed before you launch? Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show…
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Send us a text to get more PR resources for your product biz! Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured a…
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Send us a text to get more PR resources for your product biz! You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you…
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Maximizing profit in a pressure washing business requires careful planning and effective execution. This includes identifying and targeting your ideal customer base, offering competitive pricing, implementing efficient and effective cleaning techniques, and utilizing marketing strategies to increase visibility and attract new customers. Chris Johns…
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Send us a text to get more PR resources for your product biz! Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form…
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Send us a text Welcome back to the channel! In this episode, we're diving deep into the world of SEO with Chris Lonergan. We'll debunk three outdated SEO myths that many new business owners might still be implementing, but are now completely worthless. If you've ever Googled SEO tactics for your website, this podcast is for you. Before we dive into…
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Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value. Those are the exact words from this week's Standout Women Show guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to…
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Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST…
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Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 o…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching t…
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Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product …
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Send us a text to get more PR resources for your product biz! Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any pro…
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership. This week's episode features a recent client, Leigh Maneri, The Holistic Brand Strategist, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that ma…
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