In this episode of The Revenue Marketing Show, we’re sharing an interview between former SharpSpring CMO, Chip House, and the CEO of SparkToro, Rand Fishkin. This interview originally aired as part of our Agency Growth webinar series, and it includes a deep-dive Q&A session with Rand answering questions from the audience about effective content dev…

Eric recently got the chance to appear on Sales Pipeline Radio hosted by Matt Heinz, and we’re excited to now be able to rebroadcast the episode and share it with you here! In this episode, Matt and Eric discuss “Future-Proof Demand Strategies That Work”, as well as why driving demand gen needs to be approached as a holistic exercise, the recent ac…

In this episode, Eric speaks with Benton Crane, the CEO of Harmon Brothers, the creative agency responsible for some of the most viral ads in internet history. Their iconic campaigns for trending companies like Squatty Potty, Purple Mattresses, and Poo-Pourri have helped drive more than $450 million in sales and over 1.5 billion views! Eric chats w…

Mark Walker is an entrepreneur, marketing consultant, and startup coach, and he founded his company GTM Works with the goal of addressing the many go-to-market pains felt by startups and scaleups that are struggling to get off the ground, from poor conception to execution. In this episode of The Revenue Marketing Show, Eric asks Mark about his jour…

In this episode of the Revenue Marketing Show, Nick Mangold from our Product Marketing team speaks with Christian Otero, SharpSpring's Head of Product Management. The two provide a glimpse into our product vision, Product’s day to day workings, and how they’ve evolved since SharpSpring’s early days. Christian has spent years working with our partne…

Tim Parkin is a consultant and advisor to marketing executives around the world. He believes in what he calls “marketing inside out” – the idea that great marketing starts with the team you build. In this episode of the Revenue Marketing Show, Eric spoke with Tim about the challenges he sees companies facing when trying to run a high performance ma…

In this episode, Constant Contact VP of Sales, Greg Bond, speaks with Paul Bresenden and Brooks Nelson of 454 Creative. They all attended the recent B2B Marketing Expo, and the three took some time to sit down together and chat about how agencies in 2022 are using tech effectively to help improve their human interactions in marketing. Paul and Broo…

We’re changing things up a bit this time on The Revenue Marketing Show! In this episode, you’ll get to check out a recent talk given by SharpSpring from Constant Contact’s very own VP of Sales, Greg Bond, at the ChatFunnel’s annual Demand Gen Summit. In this presentation, Greg speaks about ways to accelerate your sales funnel and why marketing and …

In this episode, Eric speaks with Todd Lebo and Jenna Balegno, the CEO and COO, respectively, of marketing research firm Ascend2. SharpSpring recently partnered with the firm to conduct a survey of marketing professionals on the topic of Sales and Marketing Team Alignment. During the episode Eric, Todd, and Jenna explain why this particular subject…

In this episode, Eric spoke with Nicole Siegal Fuselier, who is VP of Corporate and Revenue Marketing at Dremio. Nicole is known for thought leadership on topics like defining revenue marketing and promoting alignment, she often writes about tech, and much of her work is framed around what it means to be at the forefront of the emerging revenue mar…

In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space. Ardath’s passion is teaching companies how they can use m…

In this episode, Eric speaks with Bolaji Oyejide, VP of Marketing at TestBox, a free self-serve platform that helps users test and compare multiple customer support software solutions and find the best one for their specific team. Bolaji has held many demand gen roles throughout his career, including serving as Director of Demand Gen at both MetaDa…

In the latest episode of The Revenue Marketing Show, Eric talks with James Bridgman, Head of Global Marketing at Pollinate International. James started a marketing agency in London and acted as CEO for 18+ years. More recently, he pivoted into the corporate world and is now the Head of Global Marketing at Pollinate, a company focused on reinventing…

In this new episode of the Revenue Marketing Show, Eric spoke with Andrei Zinkevich, the co-founder of FullFunnel and the host of the Full-Funnel B2B Marketing Podcast. Eric and Andrei had a blast discussing all things full funnel marketing, and they also touch on topics from account based marketing, to how Marketing contributes to the pipeline, wh…

In this episode of The Revenue Marketing Show, Eric talks with Kamil Rextin. Kamil is the General Manager at 42/Agency out of Toronto, where they specialize in demand gen, marketing automation, and helping B2B SaaS companies scale. Kamil worked for years in B2B SaaS, demand gen, and marketing ops prior to starting his consulting firm four years ago…

In this episode, Eric talks with Nyssa Cromwell, who started her career in computer programming, then pivoted to running her own digital agency, and today serves as VP of Marketing at G2V Optics Inc., a solar simulation tech company. Eric and Nyssa discuss her approach when it comes to capturing data-driven metrics from campaigns and aligning them …

In this episode of the Revenue Marketing Show, Eric chats with Doug Dibert, founder of Magnfi and host of the podcast Video Marketing Ninja, Doug launched Magnfi while he was running a video marketing agency and noticed a need for a service that allowed digital marketing agencies to white label a platform and re-brand it as their own in-house scala…

Chuck Bankoff is the Owner and President at Kreative Webworks, an agency specializing in generating sales for businesses and enrollments for schools. Over the years Chuck and his team have made a shift from describing themselves as a Website Development Company, to a Digital Marketing Agency, and these days they consider themselves an Inbound Marke…

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisiti…

In this episode of The Revenue Marketing Show, SharpSpring VP of Customer Success, Greg Bond had a chance to talk with Jason Widup, VP of Marketing at Metadata.io. Metadata ​​is a demand gen platform created to help B2B marketers scale their paid campaigns to optimize revenue through advanced targeting and multivariate experimentation. With an exte…

In this episode, Eric sat down with Michael Roberts, Head of Demand Gen at CloudApp. Michael is a pro at identifying worthwhile content and driving open rates, and Eric chatted with him about how he helped focus the content strategy at CloudApp to better niche down and build a more sustainable pipeline. Michael is also a champion for small teams, a…

Lewis Rothkopf is President at Martin, a demand side platform (DSP) they built from the ground-up to delight brands and agencies looking to maximize their use of first-party data and drive greater marketing impact by measuring and driving incremental lift. Lewis is all about helping marketers measure effectiveness, and on this episode of the Market…

In the latest episode, Eric sits down with Scott Hoffman, founder of It’s All Good Media out of Port St. Lucie, Florida. Scott explains why he credits automation for ‘saving’ his agency years ago (and why it remains one of the biggest reasons for their success to this day). In this fun chat, the two discuss the challenges and rewards of agency life…

Warwick Kells knows a lot about data-driven marketing tech services and how to maximize existing business and customer data for his clients. He’s the Founder & Co-Director of Dovetail Group and Eric had the opportunity to have him on the latest episode of the Revenue Marketing Show. In this session, the two discuss the evolution of data-driven mark…

Eric recently got the chance to appear on the B2B Growth podcast hosted by Benji Block and we’re excited to be able to rebroadcast the episode and share it with you here. Benji and Eric’s conversation focused on the topic of attribution, the evolution of the marketing funnel, B2B marketing trends, how to communicate better with your CFO, and much m…

Eric talks with Dan Englander, CEO & Founder at Sales Schema. Sales Schema is a New York-based consultancy founded in 2014 to help agencies and other marketing service companies increase dealflow and win ideal clients. Since that time, they’ve been fortunate enough to aid dozens of agencies in generating millions in opportunities with enterprise, m…

In this episode of The Revenue Marketing Show, Eric sits down with Rob Johnson, Founder of Lead Gen Ballers. They provide B2B lead generation for SMBs by utilizing social media (particularly LinkedIn) and events, as well as content, email marketing, and paid advertising. Rob has more than two decades worth of experience in marketing & sales, IT & S…

In our latest episode, Eric chats with Rob Connelly. Rob was previously the VP of Sales and Marketing at ActivWall but recently migrated into the SaaS space and is now Head of Sales at Vistio. He’s hugely active on LinkedIn where he dives into conversations and topics surrounding B2B marketing, sales strategy, demand gen, the intersection of sales …

In this episode, Eric got to talk with Mark Huber, Head of Brand & Product Marketing at Metadata out of Chicago. Metadata helps B2B marketers automate the tedious manual work behind paid campaigns so they can focus more on strategy and driving revenue. “We automate all of the repetitive and time consuming parts of running paid campaigns. Like audie…

In this new episode, Eric chats with Jason Kramer, Founder and CEO of Cultivize. Jason worked in marketing for 25 years before founding his agency, which he launched after seeing many wholesalers, distributors, online retailers, service providers, and manufacturers lose potential revenue due to problematic holes in their funnel. The goal of Cultivi…

In this episode, SharpSpring partner and digital marketing agency owner Marnie Ochs-Raleigh took some time out of her busy schedule to chat with Eric. Like most agency owners, Marnie spends her days balancing client deliverables alongside the business of building her digital agency, Evolve Systems. In this chat, Marnie touches on the rebrand her co…

In today's episode of the Revenue Marketing Show, Eric Stockton sits down and I talk with Dave Gerhardt. Dave has worked in marketing for brands like drift, HubSpot and privy. Today. He runs a community of nearly 5,000 marketers called DG EMG. We dive in and we talk about ways that marketing leaders can gain influence within their organization. We …

How do you stay relevant as an online business in 2021? In this episode of Revenue Marketing Show, Eric welcomes Drew Rivera, Marketing Manager at Dultmeier Sales, to talk about how to keep your brand relevant during the age of rapid digitalization. He details his marketing approach as a marketing manager of a century-old B2B company, including inb…

Marketing isn’t effective without customer retention and engagement. In this episode of the Revenue Marketing Show, Eric welcomes Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications, to break down the best way to build confidence and trust with your ideal customers. Tune in to gain insight into the evolution of direc…

What if you could convert more website visitors AND improve your ad performance without redesigning your website? In this episode, Eric Stockton, and Todd Lebo welcome Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to talk about how to build website landing pages that convert. Tune in to hear the best copywriting tips, holistic marketing…

Having trouble integrating your sales and marketing teams? In this episode of Digital Marketing Swipe File, Eric Stockton welcomes David “Ledge” Ledgerwood to talk about how to align your sales and marketing teams so that you can optimize your efficiency and increase your impact and revenue. He shares his candid thoughts on challenges and opportuni…

In this episode, we’re sharing a special rebroadcast of a live event we had recently with Jay Baer as he joined us for our Revenue Rockstars series. As you probably know, Jay is a marketer, author, and customer experience expert. Jay covers topics like increasing number of touches needed to complete a B2B sale, the importance of getting your messag…

I’m thrilled to be joined in this episode by Peep Laja, who is the Founder of several B2B focused brands including, Wynter, CXL, and Speero. If you’ve been in marketing for any length of time, you definitely seen his content. He’s an expert in buyer intelligence and product marketing, as well as the host of the How to Win Podcast. We sat down to ta…

This is another installment from our Revenue Rockstars series, if you haven’t checked it out yet, there’s a link to it in the show notes. We wanted to share this one on the podcast because our very own Greg Bond sat down with Micky Locey, President of mXtr Automation. They talk about how to avoid analysis paralysis and getting overwhelmed with all …

Jeanne Hopkins has worked in sales and marketing for some of the biggest brands in e-commerce and SAS that ranged from Lego to HubSpot. And this episode, she sits down and she talks with me about the evolution of demand generation and the communication gap between marketing and the C-suite. And also how to prove the value of campaigns that you migh…

In this episode, Eric welcomes Brad Hoppmann, CMO at InvestorPlace, to talk about his approach to developing and implementing a strong marketing strategy while sharing tips on how to make your marketing campaign easily understandable and scalable. “If a fourth grader can understand it, it can scale… If a promotion is too targeted, you just can’t sc…

Have you optimized your website’s landing pages recently? In this episode of Digital Marketing Swipe File, Eric welcomes Jimmy Ellis, Performance Marketing Expert, along with our A.I. Lab Account Manager, Sunil Alvarez, to talk about why landing pages are important and how to increase your sales with an optimized landing page. Then, they evaluate a…

Are you a small business owner that wants to be profitable and scale effectively? This episode is for you! In this episode Eric welcomes John Jantsch, Founder & President of Duct Tape Marketing, to talk about his approach to overcoming challenges in small business marketing, along with what has changed in marketing trends, the customer journey, and…

LinkedIn is an AMAZING platform for building your brand. Tune in to learn how successful B2B companies leverage LinkedIn for organic reach and thought leadership! In this episode of Revenue Marketing Show, Eric welcomes Mandy McEwen, Founder and CEO of Mod Girl Marketing, to talk about how she grew her marketing agency into a specialty boutique ser…

How do you use your company’s accolades to increase sales, attract customers, and boost revenue? In this episode of Revenue Rockstars, Tara welcomes Shama Hyder, Founder & CEO of Zen Media, to talk about how to leverage your marketing agency’s achievements, awards, media coverage, and testimonials to consistently boost sales and client retention. S…

Content creation is the name of the game when it comes to marketing in 2022. In this episode of Digital Marketing Swipe File, Eric welcomes Daniel Burstein, Senior Director of Content & Marketing at MECLABS Institute and host of the podcast How I Made It In Marketing (https://marketingsherpa.com/podcast) from Marketing Sherpa. Daniel breaks down wh…

I was thrilled to be invited on an episode of the Leaders of B2B podcast hosted by David “Ledge” Ledgerwood, the managing partner of Add1Zero, a firm specializing in sales execution for B2B technology companies. Ledge is a salesman’s salesman, so it was fascinating to talk with him about the seemingly timeless disconnect between sales and marketing…

Is your martech stack effectively driving revenue? Is your customer data centralized and actionable for automation? In this episode of Revenue Marketing Show, Elise welcomes Todd Lebo and Matt Koeppel to talk about the results of Ascend2’s digital marketing research study showcasing “The State of MarTech”. They highlight exclusive data sets from 18…

In this episode we're joined by Todd Lebo of Ascend2, a B2B research firm that works with brands like Hubspot, Marketo, Vidyard, Act-On and Oracle. He’s been working to better understand the challenges marketers are facing with the different types of tools and integrations that are being implemented today. These can be some of the biggest headaches…

Having trouble executing your marketing campaigns and communicating your wins to clients? In this episode of Revenue Marketing Show, Eric welcomes Magee Clegg, Founder and CEO of ClearTail Marketing, to share his top tips for boosting customer re-engagement, effectively executing marketing campaigns, and communicating marketing wins and losses to c…