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Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and podcast consulting firm Viva Podcasts. Hear from business growth experts in sales, marketing, investment, hiring, HR, product design and much much more. I'm Simon Lader. Welcome to The Conference Room.
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In this week's episode of The Conference Room, host Simon Lader sits down with Peter Prizio, CEO of SnapAttack, a cybersecurity vendor, to explore the journey of building a startup in the cybersecurity industry and the importance of proactive security measures. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Peter Prizio Background (01:22 - 02:17) Peter sha…
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Join your host Simon Lader as he looks back on some of the highlights of 2023: Tom Reilly discusses what makes a great CEO with Colin Powell (Ep. 107) Matthew Andriani explains how and why he transformed his services company into a software vendor (Ep. 126) Kev Eley highlights the differences between building a business in the US and in Europe (Ep.…
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In this week's episode of The Conference Room, we welcome Skyhawk Security's CEO, Chen Burshan, as we explore the intricate dynamics of product market fit, transparency and relationship-building in the early stages of a company's life. Trust is not just a cornerstone for startups in gaining support and navigating challenges, but also a critical fac…
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In this week's episode of The Conference Room, we welcome Marc Jarrett, a master of virtual networking and the innovator behind the successful WhatsApp-based global networking initiative, Virtual Power Networking. Marc discusses his strategies for connecting people across diverse industries, shares insights on building meaningful business relations…
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In this week's episode of The Conference Room, we welcome Lauren Goldstein, a seasoned business consultant and trusted advisor to Fortune 500 companies including Apple, Nike, and AT&T and to a variety of fast growing early stage companies. Join us as we dive into the challenges faced by business leaders, and hear Lauren's insights into effective te…
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In this week's episode of The Conference Room, we welcome Matthew Andriani, CEO of Mazebolt Technologies, as we delve deep into the world of cybersecurity, particularly focusing on the evolution and mitigation of DDoS attacks. Matthew talks us through the inception, growth, and effectiveness of Radar, Mazebolt's pioneering DDoS defense solution, th…
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In the early hours of Saturday 7th October, Israel was savagely attacked by the terrorist group Hamas. Innocent civilians were murdered in cold blood, men women and children were kidnapped, their bodies desecrated and paraded through the streets. The Conference Room stands firmly by the people and the State of Israel. To show solidarity with our Is…
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In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape.KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Course Creation and Re…
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In this week's episode of The Conference Room, we welcome Sugey Piedra as we discuss holistic financial planning for service-based business owners and the importance of understanding taxes for long-term wealth creation. KEY TAKEAWAYS FROM THIS EPISODE 00:04:23: Sugey shares the mission and offerings of her tax planning advisory firm, Prominence Bus…
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In this week's episode of "The Conference Room," we welcome LogRhythm's VP EMEA, Kev Eley, an industry veteran with nearly thirty years of experience in growing technology businesses across EMEA. Join us as we dive into a conversation about the challenges and intricacies of launching and growing technology businesses in Europe, including the impact…
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In this week's episode, we welcome Baber Amin, a seasoned expert in product development and achieving that elusive product/market fit. Join us as we explore the world of innovation through Baber's experienced lens. We delve into the intricacies of product development and the strategic aspects of product planning and the transformative potential of …
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In this week's episode of The Conference Room we welcome Sean Blenkhorn, the Vice President of Worldwide Sales Engineering at Axonius, a leading cybersecurity vendor. With over two decades of experience in diverse organizations like Symantec, Canadian Bank CIBC, and eSentire, Sean is one of the authorities of Sales Engineering in the cybersecurity …
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In this week's episode of The Conference Room, we're thrilled to welcome Julz Vitality, a seasoned podcast host, summit host, speaker, and the CEO of Positive Impact. Join us as we delve into a thought-provoking discussion on enhancing online presence, social media strategies, and achieving business success with practical insights from Julz's exper…
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In today's episode, we focus on turning a problem into a technical product company, featuring a true industry luminary, Carsten Willems. As the Co-founder and CEO of threat analysis and detection vendor VMRay, Carsten has traversed a remarkable journey from his early hacking curiosity to pioneering VMRay into a cybersecurity powerhouse. KEY TAKEAWA…
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Embark on a journey into the realm of tech entrepreneurship with Ian L. Paterson, a serial visionary in the technology landscape. From pioneering ventures in events to his pivotal role at Terapeak, later acquired by eBay, Ian's trajectory embodies innovation and tenacity. Explore his path as he founded and guided Exapic, a transformative data analy…
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How does a sales leader drive consistent growth and navigate through the challenges of the ever-changing tech industry, including mergers and acquisitions? Join us as Brandon Conley , Chief Revenue Officer of AppOmni, shares his invaluable insights gained from a glittering 25+ year career into sales strategies, adapting to market dynamics, and succ…
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Join us for an electrifying episode of The Conference Room featuring the brilliant Taylor Fischer, a seasoned sales page copywriter and strategist. With real-life success stories and invaluable insights, she reveals the secrets behind crafting high-performing sales copy that drives remarkable results. Don't miss this opportunity to learn from Taylo…
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In this week's episode, we welcome Jeff Fleischer, the Global Head of Sales at Team Cymru, as he unveils the secrets of curiosity-driven success and exceptional leadership in the world of cybersecurity. KEY TAKEAWAYS FROM THIS EPISODE Embrace a CEO Mindset: Take Ownership of Success As a sales leader, think like a CEO and take full responsibility f…
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In this podcast episode, dive into the world of digital marketing with Austin Armstrong, a renowned social media expert, CEO of SocialityPro, creator of Syllaby, and host of the popular TikTok podcast BusinessTok. Discover the secrets behind his extraordinary success as he shares his journey from being a lifelong digital marketer to becoming the CE…
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In this week's episode we explore the exceptional journey of marketing visionary Nathan Burke, Chief Marketing Officer of Axonius and discover how his unrivaled expertise is transforming the cybersecurity landscape. Join us as we delve into his remarkable contributions, shaping the future of digital security. Key Takeaways From This Episode The imp…
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In this week's episode we welcome cybersecurity sales leader Robert Freeman as we talk about sales, revenue growth and leadership in a hypergrowth cybersecurity startup. KEY TAKEAWAYS FROM THIS EPISODE Effective leadership involves uniting and motivating individuals towards a shared goal, understanding their motivations, and fostering good communic…
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Join us in this insightful episode as we welcome Anshul Kaushik, VP Sales of cybersecurity vendor Axio and a distinguished software sales leader, to delve into his strategies for driving sales, effective management, and exceptional leadership in hypergrowth companies. Discover the key elements that differentiate successful sales leaders from the re…
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This week we welcome back friend of the podcast, Dr. Letitia Wright, as she shares her story and winning strategies that will skyrocket your brand by using the power of television. Key Takeaways from this episode How content creators can make money from their own TV channel Setting up your own digital TV channel is easier than you think Key mistake…
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In this episode we welcome serial investor, CEO and board member Tom Reilly who shares his insight into business growth, leadership and the role of a CEO. KEY TAKEAWAYS FROM THIS EPISODE What is the role of a CEO? The Three Essential Ingredients to Scaling a Business How to lead leaders The Story of a Ten Figure Exit THIS WEEK'S GUEST Tom Reilly ha…
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In this week's episode we welcome Laura Bell Main, CEO of application security vendor SafeStack to discuss her experience of being a company founder, pivoting from services to software and building her initial team. KEY TAKEAWAYS FROM THIS EPISODE Pivoting from services to software - the why and the how How to find your key initial hires How to hir…
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This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR. Key takeaways from this episode PR - what it is and why you need it Good PR - how its done - and how not to spend a fortune on it Bad PR - yes, it really exsits …
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In this week's episode we welcome Yochai Corem, CEO of hyperscaling cybersecurity intelligence vendor Cyberint who shares his story, his strategy for leadership, company growth and the role of a CEO in a rapidly scaling company. KEY TAKEAWAYS FROM THIS EPISODE: How to manage without authority The importance of trusting your team Managing people who…
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In this week's episode we welcome Uri Levy, the global head of sales of cybersecurity hypergrowth vendor XM Cyber who shares his story, his strategy for scaling revenue around the world and his tips for managing sales teams - and sales leaders.KEY TAKEAWAYS FROM THIS EPISODE: What makes a successful sales leader: understand your data, empower your …
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In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds. KEY TAKEAWAYS FROM THIS EPISODE: What is crowdfunding and why it could be the best way for your business to raise money The steps to take for a successful crow…
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In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup. KEY TAKEAWAYS FROM THIS EPISODE: What makes a successful startup CEO. What to look for in a board member and investor. The relationship between a star…
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THIS WEEK'S GUESTSimon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5%…
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THIS WEEK'S GUESTPeter Coroneos is an internationally recognized authority on cyber policy, an Internet industry leader, author, activist, and policy innovator. He is a former head of Australia’s Internet Industry Association (1997-2011) where he led the development of icode, an industry-wide botnet mitigation program that - within four months - re…
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In this week’s episode, we welcome back Liz Wilcox as she shares her story from starting an RV blog to developing a lucrative membership in email marketing which makes her six figures from a $9 monthly subscription! KEY TAKEAWAYS FROM THIS EPISODE: How to set up a membership. Why memberships work. Show that you are invested in your content and shar…
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THIS WEEK'S GUEST Noam is the VP of Global Sales of IoT Security Vendor Shield IoT. He is an international sales leader in the Cybersecurity sector, with a proven track record of growing early-stage tech ventures from zero revenue into multi-million dollar unicorns. With over 20 years of experience in evangelizing new technologies, Noam specializes…
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THIS WEEK'S GUEST Charlotte Pridmore is a success coach who helps her clients shift their financial identities. She transformed herself from being a single mom on benefits to growing her own GBP1.5M business within three years. After a lifetime of challenge in the area of money, she is passionate about helping emerging entrepreneurs shift their int…
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This week we welcome Arik Kasha, VP EMEA of Seraphic Security to talk about his strategy and philosophy to successfully growing and scaling startups - and it's all about relationships. Arik Kasha is the VP Sales EMEA of Israeli cybersecurity vendor Seraphic Security. He is a graduate of The College of Management Academic Studies and began his sales…
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In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month! KEY TAKEAWAYS FROM THIS EPISODE: Start email marketing even with simple ideas. A fresher way to do email marketing that yields bett…
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In this week’s episode, we welcome the Chris Keeling, the founder, and CEO of Jobtrain, as he shares his story of how he established SaaS software vendor JobTrain in 2004 as a way to disrupt outdated recruitment processes, and grew it to now being used by over 130 private and public sector organizations.KEY TAKEAWAYS FROM THIS EPISODE: How JobTrain…
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In this week’s episode, we welcome Michelle Kuei, the founder of Elevate Life Coaching, as she shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact. KEY TAKEAWAYS FROM THIS EPISODE: Inner criticism and how to let go of it. Comfort Zones and how to get…
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In this week’s episode, we welcome the Founder and CEO of Go Confidently Services, Julie DeLucca-Collins, as she teaches us all about productivity in all phases of a business. KEY TAKEAWAYS FROM THIS EPISODE: What is a Chief Innovation Officer? How to prioritize tasks. Time blocking and how it helps you be more productive. Three distinct phases in …
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In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media. KEY TAKEAWAYS FROM THIS EPISODE: What is Micro Content? How to start splitting content into micro contents. The Three Pillars of Micro Content Tips for people who a…
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In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett, as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together! KEY TAKEAWAYS FROM THIS EPISODE: • What a Chief Strategy Officer is. • How to develop your career with the goal of being a Chief St…
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In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results. KEY TAKEAWAYS FROM THIS EPISODE: • Common problems with email deliverability. • Causes of problems with email deliverability. • H…
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In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko, as she teaches us high conversion heart-centered conversational sales methodologies. KEY TAKEAWAYS FROM THIS EPISODE: That deep understanding of what it takes to get people to make an actual buying decision. What people hate about sales. How to sell wit…
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In this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business. KEY TAKEAWAYS FROM THIS EPISODE: Consistency of activity and consistency in tracking. How do customers end up buying from you How to know when to shift your marketing investment Consumer purchase behavior, …
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In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022 For more information or to get in touch with the guests, and to listen for the full episodes, check out: Gordon Lawson Full Podcast (episode 51): https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q …
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In this week’s episode, India Brown, a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business. KEY TAKEAWAYS FROM THIS EPISODE: Pain points of Video Marketing. How important Authenticity is, in Video Marketing. Micro Content: what it is and how to leverage it to your advantage. The primary th…
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In this week’s episode, we have with us Dan Ellis, managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment. KEY TAKEAWAYS FROM THIS EPISODE: Contingency Model vs Retained Model: The advantages and disadvantages. The Broken Recruitment Proce…
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In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures. KEY TAKEAWAYS FROM THIS EPISODE: Good Sales Systems and Pain Points to Closing a Sales Loop How to do Agile Marketing Intent-Driven Market…
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