ChiroCandy: THE Chiropractic Marketing podcast

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Chiropractic

Đã thêm cách đây chín năm

Nội dung được cung cấp bởi Billy Sticker, Billy Sticker: Author, Chiropractic Marketer, and Business Coach. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Billy Sticker, Billy Sticker: Author, Chiropractic Marketer, and Business Coach hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:58

cách đây 3 ngày trước27:58

Nghe Sau

Danh sách

Thích

Đã thích

27:58

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

ChiroCandy: THE Chiropractic Marketing Podcast

Chia sẻ

Trang chủ series•Feed

Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.

117 tập

#Chiropractic #Business #Marketing #Chiropracticmarketingpodcast #Fitness #Billy Sticker #Billy Sticker: Author #Business Coach #Alternative Health #Health and Well-Being #Chiropractic Marketing

ChiroCandy: THE Chiropractic Marketing Podcast

13 subscribers

updated cách đây một ngày trước

Chia sẻ

Trang chủ series•Feed

117 tập

#Chiropractic #Business #Marketing #Chiropracticmarketingpodcast #Fitness #Billy Sticker #Billy Sticker: Author #Business Coach #Alternative Health #Health and Well-Being #Chiropractic Marketing

Alle Folgen

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198: Focus on Foundations with Dr. Tim Young 34:46

cách đây 1 day trước34:46

34:46

Learn more about Focus OKC: https://www.focusokc.com Summary: In this episode of The ChiroCandy podcast, Dr. Tim Young shares his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with patients. Takeaways: Dr. Tim Young's journey into chiropractic began with personal experiences and family influence. The Focus event celebrates chiropractic philosophy and community. Fear of judgment can paralyze chiropractors from taking action. Knowledge is important, but wisdom is about applying that knowledge. Building trust with patients is crucial for a successful practice. Chiropractors must embrace their role as health advocates for their patients. The chiropractic profession has the potential to change lives if practitioners take action. Dr. Young emphasizes the importance of community and support among chiropractors. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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197: A New Spin on Corporate Wellness w/ Dr. Andrew White & Billy Sticker 30:32

cách đây 8 ngày trước30:32

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In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and wellness in the workplace. Takeaways: Dr. White's journey into chiropractic was influenced by his mother's struggles with opiate addiction. Corporate wellness can eliminate barriers to accessing chiropractic care. Building relationships is key to effective patient care in chiropractic. Tax advantages can be leveraged to provide chiropractic care to employees. There is a growing demand for chiropractic services in corporate settings. Chiropractors can increase their patient base through corporate wellness programs. The adjustment serves as an entry point for deeper patient relationships. Employers are looking for ways to improve employee health and reduce costs. Chiropractors can work with businesses to create mutually beneficial partnerships. The opportunity for chiropractors to make a significant impact in their communities is immense. Find out more: http://alignwellcertified.com Dr. Andrew's email address: hello@alignco.life Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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196: AI Tools & Strategies with Billy Sticker 44:24

cách đây 15 ngày trước44:24

44:24

Schedule a call or find out more: https://chirocandy.com/tribe The Wellspring Group: https://thewellspring.group/ Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

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195: God's Original Design for Wealth with Myron Golden 31:27

cách đây 22 ngày trước31:27

31:27

Make More Offers Challenge: https://blessedentrepreneur.com/challenge Learn More About ChiroCandy 👇 Schedule a call or find out more: https://chirocandy.com/tribe Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

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194: 2025 Tech Trends in Chiropractic Marketing 22:24

cách đây 29 ngày trước22:24

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Schedule a call or find out more: https://chirocandy.com/tribe Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency. Takeaways: The landscape of tech and marketing is rapidly changing. AI tools are now accessible to everyday business owners. Documenting systems and processes is crucial for effective AI use. AI can significantly enhance customer engagement and response times. Creating detailed patient profiles with AI can improve marketing efforts. Voice AI can streamline customer interactions and free up staff time. AI is a game changer for businesses looking to improve efficiency. Utilizing AI for content creation can save time and resources. Staying updated on AI trends is essential for business success. The future of marketing will heavily rely on AI advancements. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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193: AI for Marketing & Productivity: NotebookLM 13:59

cách đây 5 weeks trước13:59

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Schedule a call or find out more: https://chirocandy.com/tribe Learn about NotebookLM: https://notebooklm.google.com Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement. Takeaways: Notebook LM is a versatile AI tool for organizing information. You can upload various sources, including YouTube videos and articles. Creating a knowledge base allows for effective AI interactions. Building patient profiles helps tailor marketing strategies. AI can assist in generating presentation outlines and scripts. Using AI to summarize content saves time and enhances understanding. Notebook LM can be used for sermon preparation and content creation. The tool is beneficial for both personal and professional use. AI can help in developing persuasive communication strategies. Integrating AI tools can significantly improve workflow efficiency. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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192: The Four Stages of a Buyer 28:42

cách đây 7 weeks trước28:42

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Schedule a call or find out more: https://go.chirocandy.com/best-offer Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients. Takeaways: The end of the year can be a busy time for businesses. AI is revolutionizing how businesses manage leads and customer interactions. Understanding the buyer's journey is crucial for effective marketing. Different stages of awareness require tailored messaging. Not all businesses need to hire a marketing agency. Value stacking can make offers irresistible to clients. AI can significantly reduce workload in customer service. It's important to stay updated with marketing strategies. Creating a compelling offer can lead to increased sign-ups. Training clients on marketing tools can empower them. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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191: The Best Chiropractic Marketing Offer Ever! 12:20

cách đây 11 weeks trước12:20

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Schedule a call: https://chirocandy.com/ai-ca Summary: In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways: The webinar covers how to plan your 2025 marketing plan AI is a game changer for chiropractic marketing One-on-one calls with Billy are included in the offer AI can significantly enhance reactivation campaigns Access to comprehensive training courses is provided The Skool community will offer ongoing support and training Early adopters will receive professional photography services This offer is designed to help clients succeed in 2025 Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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190: AI Created This Episode 8:56

cách đây 12 weeks trước8:56

8:56

Register for the webinar: https://go.chirocandy.com/2025-ai-plan Summary In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and patient retention. Additionally, he invites listeners to an upcoming webinar focused on actionable strategies for practice growth. Takeaways AI can significantly enhance content creation and marketing efforts. Video content is more engaging than traditional text-based content. Targeted ads on social media can attract the right patients. Google Ads is essential for reaching actively searching patients. Patient retention is as important as attracting new patients. Loyalty programs and referral systems can boost patient retention. Hosting valuable events can create buzz around your practice. Setting measurable goals is crucial for tracking success. A mobile-friendly website is essential for patient engagement. Networking with healthcare professionals can expand your reach. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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189: Chiropractic Entrepreneurship with Dr. Tabor Smith 36:49

cách đây 13 weeks trước36:49

36:49

Learn more about the Spinal Hygiene Movement: https://www.spinalhygieneproducts.com https://spinalhygienist.com Summary In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into the challenges of entrepreneurship, the necessity of having solid systems in place for growth, and innovative marketing strategies. They also touch on parenting lessons that parallel business growth and the future of spinal hygiene in chiropractic practices. Takeaways Spinal hygiene is crucial for patient education and retention. Entrepreneurs must focus on building systems for sustainable growth. Innovative marketing strategies can significantly improve patient engagement. Creating content is essential for patient education and retention. Parenting lessons can provide insights into business practices. Effective communication with patients is key to their understanding of care. Building a strong team is essential for managing multiple practices. Continuous education and adaptation are necessary for success in chiropractic. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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188: Q4 Marketing Stack: AI+Meta Ads+Videos= Results 28:04

cách đây 15 weeks trước28:04

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Schedule a call or find out more: https://chirocandy.com/tribe Link mentioned in this episode: https://chirocandy.com/aica-sample Summary: In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a competitive market. The host also highlights the value of community engagement for referrals, innovative marketing strategies for established practices, and the impact of consumer confidence on business growth post-election. Takeaways Don't coast through the holidays; double down on efforts. Building video audiences can significantly enhance patient engagement. Speed to lead is crucial for improving conversion rates. Your content should reflect your personality to connect with patients. Competing effectively requires consistent and quality content. Community involvement can lead to referrals even from non-patients. Reactivation campaigns can revive past patient relationships. AI can streamline patient booking and improve efficiency. Consumer confidence is rising; leverage this for growth. Establishing authority in your market is key to long-term success. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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187: Trump's Effect On Chiropractic 16:02

cách đây 16 weeks trước16:02

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Demo Your Own AI CA™: https://go.chirocandy.com/ai-demo Summary: In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy costs. Billy emphasizes the importance of the 'Make America Healthy Again' initiative and how it aligns with chiropractic values. He also introduces innovative AI marketing strategies that can enhance business operations and patient engagement, encouraging listeners to take advantage of these opportunities for growth. Takeaways: The election results have led to increased market confidence. A positive tax environment will benefit business owners and consumers. Lower energy costs will improve operational efficiency. The chiropractic profession can capitalize on the health and wellness focus. AI technology is revolutionizing patient engagement and marketing strategies. Chiropractors have the potential to reach a larger audience in the coming years. The economy is showing signs of recovery and growth post-election. Immediate response to leads is crucial for business success. Utilizing AI can streamline operations and improve patient acquisition. ChiroCandy is committed to helping chiropractors thrive in this new landscape. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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186: AI-Powered Marketing 50:22

cách đây 17 weeks trước50:22

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Get your own AI CA: https://chirocandy.com/ai-ca Summary: In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices. Takeaways AI is currently underutilized in chiropractic practices. Content creation is essential for engaging potential patients. AI tools can streamline marketing efforts and improve efficiency. HIPAA compliance is crucial when using AI in healthcare. The AIDA model is a foundational marketing strategy. Building trust with patients is key to successful marketing. Video content can significantly enhance patient engagement. AI can help generate social media content quickly and effectively. Lead quality improves when patients say yes to you, not just the offer. The Perfect Patient Tribe concept helps in nurturing patient relationships. Retargeting warm leads yields higher quality patients. Speed to lead can increase conversion rates by 391%. AI can follow up with leads 24/7, improving response times. Pre-appointment content can enhance patient education and show rates. AI assistants can be trained to match your office's personality. The future of chiropractic marketing will heavily involve AI. Engaging with leads quickly is essential to prevent them from going elsewhere. Creating a nurturing journey for leads can lead to better patient relationships. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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185: Luxury Mattress Referral Program w/ Saatva 30:41

cách đây 18 weeks trước30:41

30:41

Learn More About The Saatva Partnership: chirocandy.com/sleep Watch the AI-Powered Marketing Webinar: chirocandy.com/ai-webinar

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184: AI + Chiropractic with Billy Sticker 33:00

cách đây 19 weeks trước33:00

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Register for the webinar: https://chirocandy.com/ai-webinar Summary In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy shares practical applications of AI, including content creation, customer interaction, and appointment scheduling, highlighting how AI can enhance efficiency and improve patient acquisition. He concludes with a call to action for listeners to explore AI tools and their benefits for their practices. Takeaways AI is comparable to the early days of Facebook. Understanding AI's potential is crucial for business growth. AI can enhance marketing strategies and client engagement. Using AI for content creation can save time and resources. AI can help in booking appointments and managing leads. The importance of speed to lead in capturing new patients. AI can be trained to match the office's communication style. Automation through AI can improve operational efficiency. AI tools can provide valuable insights for marketing campaigns. Embracing AI is essential for staying competitive in the market. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho…

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