Puppy Awareness Week: 1 - 7th September 2015 PAW aims to make sure that puppies live healthy, happy lives with suitable owners by spreading the 'be puppy aware' message. Being puppy aware involves making sure you know which dog and breed is right for your lifestyle so that you can care for it for life, and making sure you can separate responsible breeders from puppy farmers. Every year the Kennel Club holds a Puppy Awareness Week (PAW) to spread this message. STOP puppy farming Puppies from puppy farms are bred with no regard for their health and well-being and are kept in appalling, unsanitary conditions. Kennel Club research from 2014 shows that as many as one in four may have unknowingly bought from a puppy farm, after sourcing their puppy online, on social media, in pet shops or through free newspaper ads - outlets often used by puppy farmers. The Kennel Club has found that one in five pups bought online or in pet shops need long-term veterinary care or die before six months old*. It has also found that one in five pups bought in pet shops contracts the potentially parvovirus.**