Forging the Future of Hybrid Events with Founder of We Are The Media, Mark Masters #S2E13

"5 Things I Know Now" A Dorset Growth Hub Podcast

We’re all tired of hearing how tired we are of Zoom events by now - 2021 is the year that events change forever. Whether you’re together in an auditorium or halfway round the globe, Mark Masters’ vision is to craft an experience that’s equally engaging for both parties with the advent of hybrid events.

Having staged the first of the ‘You Are The Media Online Offline’ events at the start of July which, very conveniently, is our Future Events month, we hear Mark’s debrief on the lessons learned about this pioneering format, the dangers to consider if you’re planning your own hybrid event, and how he managed to drum up such enthusiasm from both sets of attendees.

This episode of The Dorset Growth Hub podcast covers:

• The inception of Mark’s innovative hybrid event at The Lighthouse, Poole
• Combining the familiarity of Zoom with the extravagance of an exciting physical setting
• Striking the difficult balance between too much or too little interaction with Zoom attendees
• Retaining an audience for events by being continually present week in, week out
• Finding new ways to engage with audiences both online and offline