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Turning Email into a Reliable Sales Machine
Manage episode 379795114 series 2812631
Nội dung được cung cấp bởi Jane Singer. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jane Singer hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
There’s a simple and effective marketing tool that most businesses are under utilizing - or sometimes not even using at all.
I’m talking about email marketing.
We send and receive hundreds of emails each week, but how often do we really spend time thinking about how we can use email to sell our products or build customer relationships?
Today’s guest is going tell us how we can change that.
Meet Scott Cohen, an email marketing and automation veteran who has worked with Fortune 500 companies as well as startups to use data-driven strategies to turn around underperforming accounts.
In this podcast, Scott will be sharing:
•Where marketers might be leaving money on the table, when it comes to email marketing.
•Benchmarks for email frequency and response rates.
•The importance of reaching the right people, not just more people.
•What might be next for email marketing.
USEFUL LINKS:
Asianet Consultants website: https://asianetconsultants.com
InboxArmy: https://www.inboxarmy.com/
LinkedIn: https://www.linkedin.com/in/scottcohen13/
Visit A Seat at The Table's website at https://seat.fm
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