Are You Ready To Take Programmatic In-House? (with Raashee Gupta Erry) Adtech Unfiltered podcast

Adtech Unfiltered

Adtech Unfiltered podcast artwork

Tech Business Marketing Noor Naseer Advertising Media Adtech Centro Digital Programmatic Riegsecker SaaS

Player FM - Internet Radio Done Right

Đã thêm cách đây ba năm

Nội dung được cung cấp bởi Noor Naseer. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Noor Naseer hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

T

Threshold

Threshold podcast artwork

Threshold podcast artwork

1
Hark | 8 | The Queen's English 30:00

cách đây 22 ngày trước30:00

30:00

Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…

Adtech Unfiltered « »
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

cách đây 3 năm trước 33:46

Chia sẻ

MP3•Trang chủ episode

Nội dung được cung cấp bởi Noor Naseer. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Noor Naseer hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

… continue reading

45 tập

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS

Adtech Unfiltered

Adtech Unfiltered podcast artwork

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Adtech Unfiltered

published cách đây 3 năm trước

Chia sẻ

MP3•Trang chủ episode

Nội dung được cung cấp bởi Noor Naseer. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Noor Naseer hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

… continue reading

45 tập

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS

Tất cả các tập

×

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Understand Adtech Like a Pro (with Shiv Gupta) 42:48

cách đây 1 day trước42:48

42:48

In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how advertisers need sources of credible information to build sound adtech perspective. Gupta explores how education can help advertisers adapt to rapid industry evolutions, from AI-driven programmatic advertising to evolving privacy regulations. This episode equips advertisers with the mindset shift needed to stay competitive as changes like these redefine the advertising ecosystem.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Uncovering Human Insight for Programmatic Success (with Albert Thompson) 38:10

cách đây 5 weeks trước38:10

38:10

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so. In this episode, Thompson shares how bringing more human insight to programmatic campaigns is vital for optimal media performance. Together with host Noor Naseer, he explores how buyers can blend automation with human expertise to drive more successful campaigns.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
The CIO's Playbook for Media Investment (with Shelby Saville) 37:57

cách đây 13 weeks trước37:57

37:57

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby Saville, Chief Executive Officer at Starcom US, shares valuable insights from her time serving as Chief Investment Officer at Publicis Media, US. Together with host Noor Naseer, Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead. Her candid perspective offers actionable lessons for both buyers and sellers looking to succeed in an ever-evolving ecosystem.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
The Art of Selling to Holding Companies (with Beau Davis) 37:51

cách đây 17 weeks trước37:51

37:51

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today’s advertising ecosystem. Davis explores strategies for overcoming these obstacles, from longer sales cycles and less face time with clients to growing skepticism from buyers. Together with host Noor Naseer, he discusses what sellers need to know before securing meetings and how to better connect with ad agencies, particularly holding companies.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Dealing with Signal Loss (with Vince Voiro) 28:05

cách đây 19 weeks trước28:05

28:05

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr. Director of Connectivity & Ecosystem at LiveRamp, shares the latest on one of these alternative solutions: identity resolution. Together with host Noor Naseer, Voiro explores what identity resolution is, what data is needed to enable it, how it can improve activations and measurement workflows, and more.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
How Agencies Can Keep Up with Media Evolution (with John Lods) 30:44

cách đây 30 weeks trước30:44

30:44

In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, CEO of the agency Arm Candy, shares his thoughts on navigating these complexities. Together with host Noor Naseer, Lods explores how agencies can stay ahead of the curve, evaluate new technologies, and offer meaningful, data-driven advice that sets their clients up for success.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
AI, Explained (with Alex Castrounis) 35:03

cách đây 49 weeks trước35:03

35:03

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this episode, he lays out the foundational knowledge marketers need to effectively harness this much hyped emerging technology.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Accelerating Campaigns with Automation & AI (with Eric Mayhew) 29:10

cách đây 1 year trước29:10

29:10

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, minimize friction in workflows and help people and organizations unleash themselves from the laborious aspects of media buying.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Examining the Supply Side (with Ian Trider) 31:51

cách đây 2 years trước31:51

31:51

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic) 31:12

cách đây 2 years trước31:12

31:12

What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. In this episode, industry thought leader and AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Diving into DOOH Advertising (with Ian Dallimore) 50:12

cách đây 2 years trước50:12

50:12

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising , joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Reaching Black Audiences in Adtech 24:50

cách đây 2 years trước24:50

24:50

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programmatic inventory focused on reaching Black audiences. In this episode, Kerel discusses what advertisers and marketers can do to support the advancement of the Black media ecosystem.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Getting Smart About CDPs and First-Party Data (with Cory Munchbach) 47:35

cách đây 2 years trước47:35

47:35

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq) 31:46

cách đây 2 years trước31:46

31:46

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor Naseer touches on strategies for generating scalable and sustainable results for agencies and brands.…

A

Adtech Unfiltered

Adtech Unfiltered podcast artwork

1
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry) 33:46

cách đây 3 years trước33:46

33:46

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.…

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

Nghe hơn 500 chủ đề

Hướng dẫn sử dụng nhanh

Podcast hàng đầu

Tạp chí thể thao

Tạp chí kinh tế

KBS WORLD Radio Tiếng Hàn qua phim ảnh

Vietnamese News - NHK WORLD RADIO JAPAN

Tạp chí tiêu điểm

The Present Writer

Podcasts – Life Abroad Podcast

Nghe chương trình này trong khi bạn khám phá