Dealing with Signal Loss (with Vince Voiro)

Adtech Unfiltered

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Nội dung được cung cấp bởi Noor Naseer. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Noor Naseer hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

cách đây 23 ngày trước22:08

Nghe Sau

Danh sách

Thích

Đã thích

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

cách đây khoảng một năm trước 28:05

MP3•Trang chủ episode

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr. Director of Connectivity & Ecosystem at LiveRamp, shares the latest on one of these alternative solutions: identity resolution. Together with host Noor Naseer, Voiro explores what identity resolution is, what data is needed to enable it, how it can improve activations and measurement workflows, and more.

44 tập

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS

Adtech Unfiltered

Dealing with Signal Loss (with Vince Voiro)

Adtech Unfiltered

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

44 tập

#Tech #Business #Marketing #Noor Naseer #Advertising #Media #Adtech #Centro #Digital #Programmatic #Riegsecker #SaaS

Tất cả các tập

Adtech Unfiltered

1
Uncovering Human Insight for Programmatic Success (with Albert Thompson) 38:10

cách đây 23 ngày trước38:10

38:10

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so. In this episode, Thompson shares how bringing more human insight to programmatic campaigns is vital for optimal media performance. Together with host Noor Naseer, he explores how buyers can blend automation with human expertise to drive more successful campaigns.…

Adtech Unfiltered

1
The CIO's Playbook for Media Investment (with Shelby Saville) 37:57

cách đây 12 weeks trước37:57

37:57

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby Saville, Chief Executive Officer at Starcom US, shares valuable insights from her time serving as Chief Investment Officer at Publicis Media, US. Together with host Noor Naseer, Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead. Her candid perspective offers actionable lessons for both buyers and sellers looking to succeed in an ever-evolving ecosystem.…

Adtech Unfiltered

1
The Art of Selling to Holding Companies (with Beau Davis) 37:51

cách đây 16 weeks trước37:51

37:51

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today’s advertising ecosystem. Davis explores strategies for overcoming these obstacles, from longer sales cycles and less face time with clients to growing skepticism from buyers. Together with host Noor Naseer, he discusses what sellers need to know before securing meetings and how to better connect with ad agencies, particularly holding companies.…

Adtech Unfiltered

1
Dealing with Signal Loss (with Vince Voiro) 28:05

cách đây 18 weeks trước28:05

28:05

Adtech Unfiltered

1
How Agencies Can Keep Up with Media Evolution (with John Lods) 30:44

cách đây 28 weeks trước30:44

30:44

In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, CEO of the agency Arm Candy, shares his thoughts on navigating these complexities. Together with host Noor Naseer, Lods explores how agencies can stay ahead of the curve, evaluate new technologies, and offer meaningful, data-driven advice that sets their clients up for success.…

Adtech Unfiltered

1
AI, Explained (with Alex Castrounis) 35:03

cách đây 47 weeks trước35:03

35:03

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this episode, he lays out the foundational knowledge marketers need to effectively harness this much hyped emerging technology.…

Adtech Unfiltered

1
Accelerating Campaigns with Automation & AI (with Eric Mayhew) 29:10

cách đây 1 year trước29:10

29:10

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, minimize friction in workflows and help people and organizations unleash themselves from the laborious aspects of media buying.…

Adtech Unfiltered

1
Examining the Supply Side (with Ian Trider) 31:51

cách đây 2 years trước31:51

31:51

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud.…

Adtech Unfiltered

1
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic) 31:12

cách đây 2 years trước31:12

31:12

What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. In this episode, industry thought leader and AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.…

Adtech Unfiltered

1
Diving into DOOH Advertising (with Ian Dallimore) 50:12

cách đây 2 years trước50:12

50:12

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising , joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.…

Adtech Unfiltered

1
Reaching Black Audiences in Adtech 24:50

cách đây 2 years trước24:50

24:50

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programmatic inventory focused on reaching Black audiences. In this episode, Kerel discusses what advertisers and marketers can do to support the advancement of the Black media ecosystem.…

Adtech Unfiltered

1
Getting Smart About CDPs and First-Party Data (with Cory Munchbach) 47:35

cách đây 2 years trước47:35

47:35

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.…

Adtech Unfiltered

1
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq) 31:46

cách đây 2 years trước31:46

31:46

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor Naseer touches on strategies for generating scalable and sustainable results for agencies and brands.…

Adtech Unfiltered

1
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry) 33:46

cách đây 3 years trước33:46

33:46

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.…

Adtech Unfiltered

1
Keeping up with Cannabis Advertising (with Sam Hollander) 40:01

cách đây 3 years trước40:01

40:01

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten , joined the podcast this month to share what he's learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why education should be a priority for cannabis marketers, what first steps marketers should take before launching a campaign, which consumer profiles they should pay attention to, and more.…

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