The Importance Of Data Collaboration And The Future Of AdTech - Part 2 AdTech With AlikeAudience podcast

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You Can Visit All Seven Continents. But Should You? 26:46

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26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

AdTech with AlikeAudience »
The Importance of Data Collaboration and the Future of AdTech - Part 2

cách đây khoảng một năm trước 27:48

Chia sẻ

MP3•Trang chủ episode

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

How data collaboration has been progressing in Europe
The biggest growth opportunities in the data space
The importance of delivering consented audiences to brands
Privacy-compliant consented audience delivery for ensured data compliance
The impact of Google’s cookie saga
Challenges companies face when reaching target audiences
Pain points in the AdTech industry
Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

Head of Strategic Data Partnerships & Corporate Development of OnAudience
More than 20 years experience in Media and Data
Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

Co-founder & CEO of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

Consumer Director (AdTech and Digital)
Business and Technology journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

https://www.linkedin.com/company/alikeaudience
https://www.facebook.com/alikeaudience
https://twitter.com/alikeaudience

16 tập

#Business #Marketing #AlikeAudience #Ad Tech #Advertising #Advertising Strategy #Ad Fraud #Ad Effectiveness #Target Audience #Consumer #Data Security #Leadership #Diversity

The Importance of Data Collaboration and the Future of AdTech - Part 2

AdTech with AlikeAudience

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Tune in to get intriguing insights on:

How data collaboration has been progressing in Europe
The biggest growth opportunities in the data space
The importance of delivering consented audiences to brands
Privacy-compliant consented audience delivery for ensured data compliance
The impact of Google’s cookie saga
Challenges companies face when reaching target audiences
Pain points in the AdTech industry
Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

Head of Strategic Data Partnerships & Corporate Development of OnAudience
More than 20 years experience in Media and Data
Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

Co-founder & CEO of AlikeAudience
Addressability Working Member of iAB Tech Lab
Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

Consumer Director (AdTech and Digital)
Business and Technology journalist
Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

https://www.linkedin.com/company/alikeaudience
https://www.facebook.com/alikeaudience
https://twitter.com/alikeaudience

16 tập

#Business #Marketing #AlikeAudience #Ad Tech #Advertising #Advertising Strategy #Ad Fraud #Ad Effectiveness #Target Audience #Consumer #Data Security #Leadership #Diversity

Tất cả các tập

1
The Importance of Data Collaboration and the Future of AdTech - Part 2 27:48

cách đây 35 weeks trước27:48

27:48

Tune in to Episode 15 of AdTech with AlikeAudience , where Adrian Williams , Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam , Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig . Tune in to get intriguing insights on: How data collaboration has been progressing in Europe The biggest growth opportunities in the data space The importance of delivering consented audiences to brands Privacy-compliant consented audience delivery for ensured data compliance The impact of Google’s cookie saga Challenges companies face when reaching target audiences Pain points in the AdTech industry Global MarTech and AdTech predictions for the next two years Adrian Williams https://www.linkedin.com/in/adrianywilliams/ Head of Strategic Data Partnerships & Corporate Development of OnAudience More than 20 years experience in Media and Data Founder, Director, and Advisor for multiple companies Bosco Lam https://www.linkedin.com/in/lam-bosco/ Co-founder & CEO of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Duncan Craig https://www.linkedin.com/in/duncanwcraig/ Consumer Director (AdTech and Digital) Business and Technology journalist Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
The Importance of Data Collaboration and the Future of AdTech - Part 1 25:55

cách đây 35 weeks trước25:55

25:55

1
How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan 27:30

cách đây 2 years trước27:30

27:30

Tune in to episode 14 of AdTech | AlikeAudience , where the Head of South East Asia, LiveRamp Seow Ping Tan , and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig . Tune in to get intriguing insights on: Industry's response to Google's announcement regarding a cookieless future in digital advertising. Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value. The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world. Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights. Transition to a post-cookie world, privacy compliance, and the need for privacy by design. Importance of secure data collaboration, clean rooms, and privacy measures in marketing. Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers. Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations. Inter-departmental data collaboration enhances consumer journey insights and operations efficiency. Seow Ping Tan linkedin.com/in/sptan Head of South East Asia - LiveRamp Former Vice President, Retail at Lane Crawford Former Regional Business Director at Acxiom Greater China Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions Duncan Craig linkedin.com/in/duncanwcraig Communications Director (AdTech and Digital) Former Business and Technology Journalist Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms 32:30

cách đây 2 years trước32:30

32:30

Tune in to episode 13 of AdTech | AlikeAudience , where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig . Tune in to get intriguing insights on: Active vs. passive approach in managing Users' data privacy Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs) Data clean rooms versus Data warehousing Interoperability in the context of data clean rooms Balance of Utility & Fidelity in data collaboration Market forecast for the AdTech marketing industry Importance of data protection for AI-empowered businesses and AdTech Industry Juan Baron linkedin.com/in/baronjuan Director Business Development & Strategy (media & adv) at Decentriq Former CEO & Co-Founder, RELE.AI Former Chief Digital Officer at Ringier AG Key areas of interest include Digital Transformation, Entrepreneurship, Business Development, Client consultancy and Product Management / Innovation Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions Duncan Craig linkedin.com/in/duncanwcraig Communications Director (AdTech and Digital) Former Business and Technology Journalist Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker 29:34

cách đây 2 years trước29:34

29:34

Tune in to episode 12 of AdTech | AlikeAudience , where Programmatic Ads Trainer Helene Parker , and AlikeAudience Chief Strategy Officer Elice Lau , talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig . Tune in to get intriguing insights on: Building and empowering future programmatic traders with fundamental knowledge and practical experience. The need for ongoing training and consultation to keep skills refreshed in the programmatic industry. The need to understand the different learning patterns of the next generation and implement a customized onboarding process. The struggles involved in retaining talent and how to overcome them. Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry. Helene Parker linkedin.com/in/helene-parker Founder and Chief Programmatic Coach, Helene Parker Consulting LLC Founder and Host of the Programmatic Digest podcast Programmatic Media Advisor, Rayneta Experienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies. Elice Lau linkedin.com/in/elicelau Chief Strategy Officer at AlikeAudience Headed several startups in the Ad-tech Industry Key stakeholder for the strategies and operations management at AlikeAudience Passionate about trusted data augmentation to enable marketers to reach the right customers. Duncan Craig linkedin.com/in/duncanwcraig Communications Director (AdTech and Digital) Former Business and Technology Journalist Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam 19:45

cách đây 2 years trước19:45

19:45

In the eleventh episode of AdTech | AlikeAudience , Bosco Lam , Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig . Tune in to get intriguing insights on: Challenges and changes in the AdTech industry and digital advertising media industry in 2023 The emergence of new consumer touchpoints Changes in consumer behavior post-pandemic The importance of audience behavior in driving media planning and data strategy Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment The importance of data collaboration as a way to overcome potential blind spots in data strategy Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions Duncan Craig linkedin.com/in/duncanwcraig Communications Director (AdTech and Digital) Former Business and Technology Journalist Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel 33:42

cách đây 2 years trước33:42

33:42

In the tenth episode of AdTech | AlikeAudience , Sophie Eom , Co-founder, and CEO of Adriel , a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau , and the Director of The Brand Creatives, Jessica Lam . Tune in to get intriguing insights on: Trends and changes in the Marketing field in 2022 Environmental, social, and governance (ESG) concerns in marketing Possibility of a recession and its effects on the marketing industry Optimizing the marketing budget and profiling the right customer Need for multi-channel marketing How to implement the AdOps strategy The three steps of AdOps Measurement tools and media mix optimizer Sophie Soowon Eom linkedin.com/in/sophiesoowoneom Co-founder and CEO, Adriel Co-founder and Ex-CEO of Solidware Co., Ltd. Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-ups Listed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital Cooperation Member of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021 Elice Lau linkedin.com/in/elicelau Chief Strategy Officer at AlikeAudience Headed several startups in the Ad-tech Industry Key stakeholder for the strategies and operations management at AlikeAudience Passionate about trusted data augmentation to enable marketers to reach the right customers Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
Reaching Voters with Programmatic Media Buying: Strategies by IQM 31:04

cách đây 3 years trước31:04

31:04

In the ninth episode of AdTech | AlikeAudience , Dhimant Bhundia , Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam , and the Director of The Brand Creatives, Jessica Lam . Tune in to get intriguing insights on: Unique solutions that programmatic advertising offers political advertisers Types of campaigns to reach voters Pitfalls that advertisers need to be aware of Different strategies to target voters The future of data safety in programmatic advertising Dhimant Bhundia linkedin.com/in/dhimant Head of Product, IQM Corporation Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
Growth Marketing in AdTech: B2B vs B2C with Jonny Chan 33:43

cách đây 3 years trước33:43

33:43

In the eighth episode of AdTech | AlikeAudience , hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan , Co-founder of AlikeAudience, Bosco Lam , and the Director of The Brand Creatives, Jessica Lam , on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketing is and why it matters How B2B and B2C marketing overlaps Why building strong communities is key to advertising success Strategies to attract B2B and B2C customers, such as demand generation and product-led growth Current privacy issues around data collection in the AdTech industry How web 3 fits into digital marketing Jonny Chan linkedin.com/in/jonnychn/ Growth Marketing Manager at Coalition Inc. Ex-Meta Research Lead 12+ years of digital marketing experience focusing on North American markets (US and Canada) Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic 24:48

cách đây 3 years trước24:48

24:48

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side. Tune in to find insights on: What supply-side platforms are and how they drive ROI for marketers The differences between SSPs on the open internet and on walled gardens How marketers should allocate their ad spend between open internet and walled gardens The differences between free audiences and paid audiences Strategies to implement when choosing a supply-side platform Brandon Lee linkedin.com/in/bsclee Director, Data and Audience APAC at PubMatic Specializes in data and identity partnerships, building marketplaces, stakeholder management, commercializing business assets, and pre and post-sales support for programmatic advertising Passionate about new technologies and trends Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience Addressability Working Member of iAB Tech Lab Expertise in behavioral economics and consumer data Passionate about empowering marketers to reach their target customers through connecting data and media, and developing privacy-safe audience targeting solutions Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
Diversity - The Future of Successful Marketing 32:13

cách đây 3 years trước32:13

32:13

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advantages for clients. Building a team with diversified cultures and backgrounds. Diverse perspectives that people from different parts of the world might bring to a particular subject matter. How diversity, going broad and going wide, unlocks opportunity. Discussion on examples of successful and failed case studies. Phil James linkedin.com/in/phil-james Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd. Helps brand owners to de-risk BOLD marketing & innovation moves. Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace. Empowering leader, respected communicator, exceptional relationship builder. Ronald Kwok linkedin.com/in/ronald-kwok Co-founder of AlikeAudience. Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia. Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance. Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience. Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses. Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media 33:07

cách đây 3 years trước33:07

33:07

In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include: How to cultivate positive culture and values within the workplace Finding the right balance among skills, experience, and passion when hiring How to adapt to changes in hiring trends Actionable advice for employee retention and leadership Lawrence Lo linkedin.com/in/lawrencelo2008 Managing Partner at PHD; Experience in leading successful organizations across AdTech, finance, hospitality and e-commerce; Expertise in growth strategy, business operations and P & L management; Reputation for building excellent teams through a focus on culture, driving long-term consumer success and shareholder performance value. Bosco Lam linkedin.com/in/lam-bosco Co-founder of AlikeAudience. Addressability Working Member of iAB Tech Lab. Expertise in behavioral economics and consumer data. Passionate about empowering marketers to reach the target customers through connection of data and media and developing privacy-safe audience targeting solutions. Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience. Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses. Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
No Barriers to Women Leadership, With Dentsu Media CEO Anna Chan 25:47

cách đây 3 years trước25:47

25:47

International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights with us. Listen to Anna Chan and Elice Lau as they narrate their experiences about how they started out as a minority in the male-dominated AdTech industry to how times have now changed with increased participation of women, the need for diverse leadership within the industry, and their insights for a successful career and balanced life. Guests Anna Chan linkedin.com/in/annapchan CEO, Media Line of Business at dentsu international Hong Kong; Life Coach, Trainer, and Facilitator; She has 20 years of experience in advertising and digital experience in APAC; She is passionate about empowering people with a growth mindset to make their lives richer with better relationships and mindful living. Elice Lau linkedin.com/in/elicelau Chief Strategy Officer at AlikeAudience Headed several startups in the Ad-tech Industry Key stakeholder for the strategies and operations management at AlikeAudience Passionate about trusted data augmentation to enable marketers to reach the right customers. Host Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience. Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses. Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia 27:06

cách đây 3 years trước27:06

27:06

In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment. Guests Tim Martin linkedin.com/in/agiledataconsultant Engagement Manager of Data Transformation at Merkle, Australia. He helps brands realise the value of Google Marketing Platform, 1st Party data, Advanced Analytics, Audience Activation and Media Optimisation. Experienced Product Development Consultant in identity resolution, mobile data and AdTech platforms. Derek Fan linkedin.com/in/derekfan16 Director of Business Development and Partnerships at AlikeAudience. Key focus: Data partnerships and BD initiatives with the Ad Tech and MarTech space (DSPs, DMPs, marketing clouds, media agencies, brands). Experience in DaaS (Data as a Service) startups. Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited. Elice Lau linkedin.com/in/elicelau Chief Strategy Officer at AlikeAudience Headed several startups in the Ad-tech Industry Key stakeholder for the strategies and operations management at AlikeAudience Passionate about trusted data augmentation to enable marketers to reach the right customers. Host Jessica Lam Hill Young linkedin.com/in/hillyoung Brand Strategist for AlikeAudience. Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses. Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

1
APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers 23:27

cách đây 3 years trước23:27

23:27

Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into the Asian markets; More number of audiences developing subscription fatigue; Increasing preference for AVOD over multiple subscriptions to OTT platforms; Specific strategies to be adopted by marketers in the APAC region; and How Amobee can help devise CTV strategies for advertisers and marketers. Guests James Parker linkedin.com/in/james-parker-a648052 Vice President, Platform and Agency Growth, Amobee. Currently responsible for the growth of the platform agency business. His initial role at Amobee was to lead the SEA region for the product team. Previously held senior data and technology roles in Omnicom Media Group and Xaxis. Derek Fan linkedin.com/in/derekfan16 Director of Business Development and Partnerships at AlikeAudience. Currently leading data partnerships and BD initiatives with the ad tech and martech space (DSPs, DMPs, marketing clouds, media agencies, brands). Experience in DaaS (Data as a Service) startups. Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited. Host Elice Lau linkedin.com/in/elicelau Chief Strategy Officer at AlikeAudience Headed several startups in the Ad-tech Industry Key stakeholder for the strategies and operations management at AlikeAudience Passionate about trusted data augmentation to enable marketers to reach the right customers. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

AdTech with AlikeAudience

1
CTV for Advertisers: Fraud, Attribution, and Strategies 24:09

cách đây 3 years trước24:09

24:09

CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions. Know everything important about the CTV space by tuning into this episode of AdTech | Alike Audience where Bosco Lam, Derek Fan, and Jessica Lam discuss the emergence of the CTV space, strategies for campaign effectiveness, upcoming cookieless alternatives, and combating ad fraud. Interested in learning more? Follow AlikeAudience for more on the AdTech industry https://www.linkedin.com/company/alikeaudience https://www.facebook.com/alikeaudience https://twitter.com/alikeaudience…

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AdTech with AlikeAudience » The Importance of Data Collaboration and the Future of AdTech - Part 2

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AdTech with AlikeAudience »
The Importance of Data Collaboration and the Future of AdTech - Part 2