41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

Agency Life

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10M ago 48:53

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41% profit margins. Sounds good. Right?
That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model.
Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period, profit margins shrank closer to typical industry norms.
In this episode you'll hear from Courtney, how they structure a results-oriented workplace within their agency, how they've implemented a unique variable pay structure within this model and how to tell if this model is right for your agency.
Connect w/ Courtney on LinkedIn: https://www.linkedin.com/in/courtneytarrant/

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