Nathan Hecht on Building an Amazing Transaction Experience

Amplify - A retail automotive podcast by Reuters Events and ASOTU

Nathan Hecht is the Founder and CEO of Rodo.

Key Takeaways:

• Nathan Hecht founded RODO after experiencing a lengthy and frustrating car-buying process at a dealership in New York.
• RODO aims to revolutionize the automotive retail industry by providing a seamless online platform for buying and leasing cars.
• The consumer experience of purchasing or leasing a car online through RODO is convenient, easy, and efficient.
• RODO operates as a managed marketplace, ensuring that participating dealers meet specific criteria and deliver a high-quality customer experience.
• The technology behind RODO enables customers to search for cars, view prices and payments, upload required documents, and complete transactions with just a few swipes on their phones.
• RODO has gained popularity among urban consumers who value the time and convenience it offers.
• Dealerships that embrace RODO and adapt their processes to digital transactions have seen significant volume and success through the platform.
• Nathan Hecht's background in technology has allowed him to bridge the gap between the automotive and tech industries and create a user-friendly platform for car buyers.

During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.

This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.

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