Apple And Facebook Aren't Getting Along Right Now, What Does That Mean For The Rest Of Us? Ask Frank Kern podcast

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Nội dung được cung cấp bởi Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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Apple and Facebook aren't getting along right now, what does that mean for the rest of us?

cách đây khoảng một năm trước 4:08

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MP3•Trang chủ episode

Nội dung được cung cấp bởi Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on?

So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...

… continue reading

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#Business #Marketing #Frank Kern #Podcasting Education #Greatest Hits

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Apple and Facebook aren't getting along right now, what does that mean for the rest of us?

23 subscribers

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Nội dung được cung cấp bởi Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Frank Kern - Direct Response Marketing Consultant and Business Coach and Frank Kern hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on?

So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...

… continue reading

777 tập

#Business #Marketing #Frank Kern #Podcasting Education #Greatest Hits

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An IMPERFECT Morning Routine (works great) 6:55

cách đây 7 ngày trước6:55

6:55

Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...…

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Is Clubhouse Worth Messing With? (yes, but NOT how you might think) 9:52

cách đây 14 ngày trước9:52

9:52

Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...

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How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? 2:00

cách đây 21 ngày trước2:00

2:00

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.…

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When would you use campaign budget versus ad set budget? 2:11

cách đây 28 ngày trước2:11

2:11

When would you use campaign budget versus ad set budget? Later...

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Avoid this ONE “mindset mistake” at ALL COSTS 10:30

cách đây 5 weeks trước10:30

10:30

What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking affects your decisions, your decisions affect your actions and in your actions affect your life. Yada, yada, yada. I believe all of that to be true. Only reason I'm yada yada yada -ing it is because I know you've heard it a billion times, just like I have. Man, what a good question. So I spent a lot of time thinking about it and I don't know if I've got three, but I've got one that I wish I would have, I could have installed in my 20s and here it is...…

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So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad? 6:40

cách đây 6 weeks trước6:40

6:40

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...…

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How do you inspire yourself to create content? 1:58

cách đây 7 weeks trước1:58

1:58

How do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.

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I would like some advice on how to form my copy, so it gets approved. 4:28

cách đây 8 weeks trước4:28

4:28

I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.

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You have WAY more value than you know 16:32

cách đây 9 weeks trước16:32

16:32

Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on Clubhouse. If you're able to help or contribute, then maybe they go check you out on YouTube or listen to your podcast, or check out your Instagram or Facebook or whatever. It's also a great place to pick up insights about what's going on in the mind of your customer, which we've talked about before. So yesterday, I got pinged into a room...…

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How would you make an ad for "the low-hanging fruit?" 2:06

cách đây 10 weeks trước2:06

2:06

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...

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I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? 12:50

cách đây 11 weeks trước12:50

12:50

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?

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How do I expand and find different targets within a sub-niche? 3:32

cách đây 12 weeks trước3:32

3:32

So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...…

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Forget “Money Goals” - try this instead 6:52

cách đây 13 weeks trước6:52

6:52

Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...…

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After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience.… 13:05

cách đây 14 weeks trước13:05

13:05

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?…

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Most Successful Promo Ever? (Part 2) 8:17

cách đây 15 weeks trước8:17

8:17

There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

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What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? 2:51

cách đây 16 weeks trước2:51

2:51

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?

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1
The Most Powerful “Persuasion Technique” On Earth 7:44

cách đây 17 weeks trước7:44

7:44

Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...…

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How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8 13:49

cách đây 18 weeks trước13:49

13:49

Here is some of Frank's best advice on "how to write good."

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Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7 13:58

cách đây 19 weeks trước13:58

13:58

How do Frank's Catastrophic Failures help you with your marketing skills?

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The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 19:44

cách đây 20 weeks trước19:44

19:44

What does Copy have to do with Frank's revenge?

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When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 11:44

cách đây 21 weeks trước11:44

11:44

What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?

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1
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 16:31

cách đây 22 weeks trước16:31

16:31

Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.

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Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 15:36

cách đây 23 weeks trước15:36

15:36

How do you successfully influence people??

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My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 18:03

cách đây 24 weeks trước18:03

18:03

Did Frank have a thing with Taylor Swift???

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About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 12:59

cách đây 25 weeks trước12:59

12:59

What you can learn (and implement) from celebrity sex tapes.

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1
Apple and Facebook aren't getting along right now, what does that mean for the rest of us? 4:08

cách đây 26 weeks trước4:08

4:08

The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...…

A

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1
These two skills will get you farther than anything else 16:08

cách đây 27 weeks trước16:08

16:08

So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't realize this was about Clubhouse, but if you've been made a moderator of a room before, and then you join that room later, you're still a moderator and your mic is on. Thank God I didn't say anything dumb, like normal, you know, because as soon as I got on it's like, Hey Frank, what do you think about this?…

A

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1
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche? 2:57

cách đây 28 weeks trước2:57

2:57

I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?

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On a new campaign, how much time do you give each ad until you switch it off again? 1:46

cách đây 29 weeks trước1:46

1:46

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...

A

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1
Most Successful Promo Ever? (Part 1) 9:11

cách đây 30 weeks trước9:11

9:11

Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...

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