#52 Sunna Van Kampen, CEO and Founder of Tonic, the UK's fastest-growing immunity brand, on starting a health brand amidst a pandemic

Athlete Stories

On this episode, I have the founder of Tonic, the UK’s fastest-growing immunity brand, Sunna van Kampen
Tonic is essentially a high dose immunity drink combined with natural plant extracts to help our immune system fight back
Whilst Sunna was working in the corporate finance industry, he would catch a cold three or four times a winter. All the cold and flu solutions on the market were designed only for symptomatic relief – not a single product helped your body to recover. Developing and honing in on his entrepreneurial spirit, Sunna decided to create a product that would be both natural and backed by studies, to support the immune system in times of need
Today, the product is being sold at over 1600 stores and doing more than seven figures in annual revenue (in about 1 year!)
On the podcast, Sunna and I talk about the challenges and advantages of starting an immunity brand, how his experience in corporate settings gave him the competence needed to scale his idea, and the value of patient urgency
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