76 - Reema Vadoliya on why data accessibility might be the solution to addressing bias in AI.

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Azeem Digital Asks - The All-Round Digital Marketing Podcast

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State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

cách đây 26 ngày trước22:08

Nghe Sau

Danh sách

Thích

Đã thích

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

cách đây khoảng một năm trước 24:08

MP3•Trang chủ episode

Reema describes herself as a passionate business founder, storyteller, and advocate for inclusion in data. She has extensive experience in data strategy, analytical exploration, data collection, and governance. She's on a mission to challenge the perception of data as a dreary necessity and draw out the real human stories that organically empower intentional inclusion in data and beyond.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks

My Twitter page: ⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠

My LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠

My website: ⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠

Reema's LinkedIn: ⁠⁠https://www.linkedin.com/in/reemavadoliya/

84 tập

#Business #Marketing #Azeem Digital

Azeem Digital Asks - The All-Round Digital Marketing Podcast

76 - Reema Vadoliya on why data accessibility might be the solution to addressing bias in AI.

Azeem Digital Asks - The All-Round Digital Marketing Podcast

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks

My Twitter page: ⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠

My LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠

My website: ⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠

Reema's LinkedIn: ⁠⁠https://www.linkedin.com/in/reemavadoliya/

84 tập

#Business #Marketing #Azeem Digital

Tất cả các tập

1
83 - George Nguyen (WIX) on the importance of fresh and diverse voices in your content 29:46

cách đây 28 weeks trước29:46

29:46

In this episode, I interview George Nguyen from Wix about the importance of fresh and diverse voices in content. George shares his personal experience of feeling alone and not seeing enough representation in the industry, which inspired him to bring in diverse voices to the Wix blog. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ George's LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/george-c-nguyen/…

1
82. Kerry Campion on harnessing the power of the customer in marketing 28:54

cách đây 32 weeks trước28:54

28:54

In this episode, I interview Kerry Campion, a copywriter and content marketer, about the power of the customer in marketing. Kerry shares her experience of conducting customer interviews and how they have helped her create effective marketing copy. Kerry Campion is a copywriter who helps brands generate more inbound traffic and optimize their website for conversions. She does her best work at the intersections of SEO, conversion copywriting and brand strategy. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠⁠ Kerry's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/kerry-campion-%F0%9F%92%BE-101191234/ Kerry's website: https://kerrycampion.com Kerry's newsletter: Copy Comrades Newsletter…

1
81 - Mike King on the future of SEO, post Google Algorithm leaks 45:10

cách đây 33 weeks trước45:10

45:10

In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't one to be missed. Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating, he's the Founder & CEO of the performance marketing agency iPullRank . Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He delivers cutting-edge strategies and deliverables to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, " The Science of SEO. " As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠ Mike's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michaelkingphilly/…

1
80 - Sukhjinder Singh on thriving as a minority in digital marketing 27:39

cách đây 34 weeks trước27:39

27:39

In this episode, I interview Sukhjinder Singh about thriving as a minority in digital marketing. Sukhjinder shares his journey in the industry and the changes he has witnessed over the past 15 years. He also discusses the challenges faced by minorities and the progress that has been made in creating a more inclusive and diverse industry....and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠ Sukhjinder's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sukhsingh84/ I Do SEO website: https://idoseo.co.uk/…

1
79 - Bernard Huang on creating engaging SEO content in the age of AI 45:01

cách đây 35 weeks trước45:01

45:01

In this episode, I interview Bernard Huang about the importance of creating engaging SEO content. We discuss the rise of AI-generated content and its impact on traditional SEO strategies. We also dive into what the future of search holds. This episode is not to be missed if you're in the SEO industry! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠ Bernard's LinkedIn: ⁠⁠https://www.linkedin.com/in/bernardjhuang/…

1
78 - Amy Hopper on the power of empathy in leadership 33:11

cách đây 36 weeks trước33:11

33:11

In this episode, I interview Amy Hopper, a sociologist and CEO of TOA Group, about the wellbeing challenges faced by agencies and software houses. The conversation highlights the importance of communication, collective wellbeing, and implementing processes for better flow of work, as well as viewing wellbeing as an investment rather than a cost. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠ My website: ⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠ Amy's LinkedIn: ⁠https://www.linkedin.com/in/amyhopper/…

1
77 - Ryan Jones on Understanding SaaS Content Marketing 31:19

cách đây 37 weeks trước31:19

31:19

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing. Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content. Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠ My Twitter page: ⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠ My LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠ My website: ⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠ Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/…

1
76 - Reema Vadoliya on why data accessibility might be the solution to addressing bias in AI. 24:08

cách đây 40 weeks trước24:08

24:08

Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort. Reema describes herself as a passionate business founder, storyteller, and advocate for inclusion in data. She has extensive experience in data strategy, analytical exploration, data collection, and governance. She's on a mission to challenge the perception of data as a dreary necessity and draw out the real human stories that organically empower intentional inclusion in data and beyond. As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks My Twitter page: ⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠ My LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠ My website: ⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠ Reema's LinkedIn: ⁠⁠https://www.linkedin.com/in/reemavadoliya/…

1
75 - Fiona Bradley on what it takes to achieve growth on LinkedIn 26:00

cách đây 2 years trước26:00

26:00

What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic to achieve growth on the platform - you definitely don't want to miss this one. Fiona describes herself as a content master, business owner, slow runner, bendy yogi and writer. She runs a Leeds-city centre-based boutique Content Marketing Agency "FB Comms" with a sense of humour, who's mission it is to create killer content with service that slaps.. not in the way that hurts. In this episode, we discuss: Key factors to LinkedIn growth, organically Biggest mistakes people make on LinkedIn Balancing sharing valuable content for audiences vs self promotion Which types of content perform best How to build meaningful professional relationships, and get opportunities from the platform How important consistency is for growth What she feels the future holds for LinkedIn ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Fiona's Twitter: https://twitter.com/fbcommsagency Fiona's LinkedIn: ⁠https://www.linkedin.com/in/fiona-content-marketing/ FB Comms: https://fbcomms.co.uk/…

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74 - Katy Powell on breaking the glass ceiling as a female business founder 22:27

cách đây 2 years trước22:27

22:27

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced. Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix" - you'll easily be able to see (and hear!) why this is one episode that's not to be missed. In the episode, we discuss: What inspired her to be part of the founding team of Bottled Imagination. Thinking of when she started, if she could change one thing about the whole process, what would it be and why. As a woman in a heavily male dominated industry, what are some of the challenges that she has faced in starting the business. As the only female in the leadership team, what unique perspectives does she feel that she brings to client challenges / day to day work. How has she found making the switch from a regular "9-5" into her current role, and how does she manage her workload now. Advice for women listening to this episode who are thinking about leaving the corporate world and potentially following in her footsteps. What sets their agency apart from others, and how does she communicate that to potential clients. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Katy's Twitter: https://twitter.com/katyvpowell Katy's LinkedIn: ⁠ https://www.linkedin.com/in/katy-powell-333717127/ Bottled Imagination: https://bottledimagination.com/…

1
73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover) 53:50

cách đây 2 years trước53:50

53:50

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone. (Announcing the release of a podcast episode WHILST giving a conference talk on stage? Yes, I did.) In this episode, we also discuss: A brief explanation of marketing strategy The role of equality in your marketing strategy The pitfalls of adding equality to marketing tactics as an afterthought Progress towards diversity in marketing conferences and events The drawbacks of attempting to infer the opinions of your customers The benefits of actually talking with your customers and monitoring their actions Why using AI for customer research is a bad choice Methods to address wage and pay gaps How individuals at any career stage can effect change and more! For those of you who don't yet know about Andi - he runs Eximo Marketing, a marketing strategy consultancy with locations in Belfast and Liverpool, as its Founder and Strategy Director. The consultancy's focus is primarily on aiding established manufacturers in expanding their businesses via direct-to-consumer channels. Andi also serves as the host of the Strategy Sessions podcast , which features interviews with top marketers from around the world. Along with an MSc in Marketing and the Marketing Week Mini MBA in Marketing, he also founded Eximo & Friends with Barnardo's, a fundraising project in which marketers volunteer their expertise to small businesses in exchange for a donation supporting refugees. Andi is known to enjoy conversing about topics such as fatherhood, BBQ, rugby league, boxing, and cricket. You can find Andi on Twitter and LinkedIn. FULL EPISODE TRANSCRIPT AVAILABLE AT: https://iamazeemdigital.com/blog/andi-jarvis-podcast-interview/ As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠ My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠ My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠ My website: ⁠⁠https://www.iamazeemdigital.com/⁠ Andi's Twitter: ⁠https://twitter.com/andijarvis⁠ Andi's LinkedIn: ⁠https://www.linkedin.com/in/andijarvis⁠ Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/…

1
72 - Jo Walters on how SMEs can compete with bigger organisations 23:30

cách đây 2 years trước23:30

23:30

After a short break, I am back with Season 5 of the Azeem Digital Asks Podcast! In this episode, Jo Walters shares strategies for small organisations to compete with larger ones, highlighting the importance of identifying and leveraging unique strengths, amongst other pearls of wisdom. Jo is officially a freelance communications specialist at 25 Dots - unofficially you may know her as the wizard behind many of your favourite events social media posts, generating buzz and engagement online for large events in the industry. In this episode, we discuss all of the different ways smaller and scrappy organisations can compete with larger ones, as well as Jo's own advice drawing on her own experience - this is one episode not to be missed! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: ⁠https://anchor.fm/azeemdigitalasks⁠ My Twitter page: ⁠https://twitter.com/AzeemDigital⁠ My LinkedIn: ⁠https://www.linkedin.com/in/azeema1/⁠ My website: ⁠https://www.iamazeemdigital.com/ Jo's Twitter: https://twitter.com/jowalters…

1
71 - A quick thank you, and I'll be back in 2023! 1:36

cách đây 2 years trước1:36

1:36

A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall. Back in 2023 with more content, and more things I'm keeping under wraps for now. Have a great holiday period with your loved ones. See you in '23! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My LinkedIn: https://www.linkedin.com/in/azeema1/ My website: https://www.iamazeemdigital.com/…

1
70 - Surena Chande on why your pitches don't land with journalists 22:36

cách đây 2 years trước22:36

22:36

Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful. The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror - joins me to share her tips to make you better at pitching. In this episode, we discuss: The biggest mistake people make when pitching to journalists. The one thing she wishes PR people would understand about pitching to journalists. How PRs can make their own lives easier. How journalists can make their lives easier. Having worked on both sides of the fence, the advice she can share with the audience. ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My LinkedIn: https://www.linkedin.com/in/azeema1/ My website: https://www.iamazeemdigital.com/ Surena's Twitter: https://twitter.com/SurenaChande…

1
69 - Corrie Jones on tips for Instagram marketing in 2023 23:37

cách đây 2 years trước23:37

23:37

Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year. Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram well, having thousands of followers herself on the platform. In this episode, we discuss: - What she has seen on Instagram in 2022. - For those who are new to Instagram and want to get started, where she recommends to begin. - The biggest mistake she sees people making on Instagram. - Her thoughts on whether brands should be on EVERY social media network or not. - How Instagram marketing differs to other networks e.g TikTok. - Her top tips to get Instagram right in 2023. - If she could add a feature to make marketers lives better for IG, what it would be. - If she could steal a feature from another platform for IG, what it would be. ...& much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My LinkedIn: https://www.linkedin.com/in/azeema1/ My website: https://www.iamazeemdigital.com/ Corrie's Instagram: https://www.instagram.com/corriefjones/?hl=en…

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76 - Reema Vadoliya on why data accessibility might be the solution to addressing bias in AI.