Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
77 - Ryan Jones on Understanding SaaS Content Marketing
Manage episode 430448342 series 3255511
In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing.
Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content.
Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies.
As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!
Useful links:
Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My LinkedIn: https://www.linkedin.com/in/azeema1/
My website: https://www.iamazeemdigital.com/
Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/
83 tập
77 - Ryan Jones on Understanding SaaS Content Marketing
Azeem Digital Asks - The All-Round Digital Marketing Podcast
Manage episode 430448342 series 3255511
In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing.
Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content.
Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies.
As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!
Useful links:
Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My LinkedIn: https://www.linkedin.com/in/azeema1/
My website: https://www.iamazeemdigital.com/
Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/
83 tập
所有剧集
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.