Copywriting Resilience: Thriving Amidst Uncertainty

B2B Marketing & Copywriting

Whether you're starting new or bouncing back from time away, marketing yourself consistently is crucial for steady work. In this episode, I speak with Diana Kelly Levey, CEO of DKL Content Services, Inc. I worked with Diana years ago when she was an editor at Prevention and Muscle & Fitness magazine. She tells how she maintains a six-figure salary working an average of only 15 hours a week, how she stays top-of-mind with editors, clients, and prospects and the tools she couldn't do without. Tune in for all the inside scoop.

This episode is sponsored by: LeadFeeder

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Connect with Diana here:

https://www.linkedin.com/in/dianakellylevey/

https://www.instagram.com/dianakellyleveyfreelance/

https://twitter.com/dianakelly

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Time stamps:

Transitioning from Print Publishing to Freelancing (00:03:07)

Working from 40 to 15 Hours a Week and Earning a Six-Figure Income (00:06:37)

Productivity Techniques and Strategies (00:09:14)

Marketing and Client Acquisition (00:12:14)

Securing Podcast Sponsors and the Importance of Niche and Collaboration (00:15:13)

Outreach Strategies in Finding Editors and Clients (00:16:02)

Using LinkedIn for Networking and Lead Generation (00:17:20)

Using Notion for Projects and Process Management (00:21:46)

The Benefits of Using Shield for Content (00:23:16)

LinkedIn as a Professional Platform (00:26:23)

Copywriting for E-commerce (00:29:12)

Staying Up-to-Date with Industry Trends (00:30:10)

Exploring Copywriting Opportunities (00:31:40)