Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall

Be a Marketer with Dave Charest

Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing.

This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she runs SocialDay, the UK's top Social Media Marketing Festival, and Digital Women, an online community with over 40,000 members dedicated to empowering women through digital skills education.

"If I could do it when I was 17 and my uncle can sell things online at age like 80, everyone in between can do it as well," Lucy shares, highlighting her belief in the power of digital skills for all ages.

On this episode of Be a Marketer, Lucy and host Dave Charest dive into the importance of mindset in business, the challenges of growth, and the power of community. They explore Lucy's unique approach to content creation, her success on LinkedIn, and her tips for building engaged online communities.

Tune in to hear Lucy's insights on balancing online and offline creativity, the importance of caring for your customers, and how to create content that resonates with your audience.

Additional Resources:

• Guide to all Constant Contact Onboarding Webinars
• New Customer Hub

Meet Today’s Guest: Lucy Hall of SocialDay and Digital Women

🚀 What she does: Lucy Hall is the founder of Digital Women and SocialDay, director at Skills of The Future LTD, and a professional speaker on digital media and social media. She's passionate about empowering individuals through skill development and community building, with her Digital Women community boasting over 40,000 members.

💡 Key quote: "If you don't know what they need, how can you create products for them? So I really do think caring about your customers, caring about your community, making sure that at the center of everything, you want to give them the thing that's going to help them to feel better or solve their problem."

👋 Where to find her: Website | X, formerly known as Twitter | LinkedIn | Snapchat | Instagram | Facebook |

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