1 - Introduction To Brand - Brand Evolution Show Brand Evolution Show podcast

1 - Introduction to Brand - Brand Evolution Show

cách đây 5 năm trước 56:27

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Nội dung được cung cấp bởi Westward Marketing Lab. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Westward Marketing Lab hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

This is the pilot episode of the Brand Evolution Show, an introduction to Brand.
If you have questions for future shows, visit our website (westwardmarketinglab.com), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).

6 tập

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6 - Geos Dems Psychos - Targeting Basics - Brand Evolution Show 34:32

cách đây 4 năm trước34:32

34:32

This episode covers the basics of campaign targeting. Geographic targeting (aka 'geotargeting' or 'geofencing'), the 'where' of targeting, defines the geographic location(s) where your ads will run which aligns with where your audience is physically located. The goal is to run ads only in locations that make sense for your business. Demographic targeting, the 'who' of targeting, focuses ad impressions on an audience you define by factors such as gender, age range, income level, education level or more. Combining these two targeting methods, 'geodemographics' is the audience targeting offered by most paid ad platforms. The real power of targeting for your Brand is Psychographics which targets people whose personas, attitudes, and opinions.…

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5 - Digital Marketing Semantics - Brand Evolution Show 30:31

cách đây 4 năm trước30:31

30:31

This episode focuses on digital marketing terminology in an attempt to clarify what marketers mean when they describe specific disciplines or tactics. I don't expect this episode to have a long shelf life as marketing terms shift quickly. If that's the case, expect an update, or several. If you have questions for future shows, visit our website ( westwardmarketinglab.com ), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).…

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4 - Neural Branding - Part 2 - Brand Evolution Show 25:33

cách đây 4 năm trước25:33

25:33

The human brain is wired to connect emotionally. When you promote your Brand from this standpoint, you actually align your Brand marketing with the way all humans connect at the deepest level. The neocortex of the human brain is where our logic and reasoning reside. Most companies appeal to the neocortex to prove they are better than their competition. This can trigger purchase behavior but does not foster Brand loyalty. The limbic region of the brain is where humans form emotional connections. It is hard-wired in each of us. This means people are physiologically receptive to Brand marketing at a deep level. So, get out there and start appealing to our emotions. We're waiting. If you have questions for future shows, visit our website ( westwardmarketinglab.com ), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).…

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3 - Neural Branding - Part 1 - Brand Evolution Show 16:44

cách đây 4 năm trước16:44

16:44

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2 - Elemental Brandification - Brand Evolution Show 22:25

cách đây 4 năm trước22:25

22:25

When defining or redefining your Brand it must be; • Authentic (include key people when creating this) • Emotional / Impactful / Influential • Integrated across all customer touchpoints • Considerate of your customers' journeys • Include key stakeholders in the formation process from the beginning • And more... If you have questions for future shows, visit our website ( westwardmarketinglab.com ), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).…

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1 - Introduction to Brand - Brand Evolution Show 56:27

cách đây 5 năm trước56:27

56:27

This is the pilot episode of the Brand Evolution Show, an introduction to Brand. If you have questions for future shows, visit our website ( westwardmarketinglab.com ), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).

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