6 - Geos Dems Psychos - Targeting Basics - Brand Evolution Show

Brand Evolution Show

This episode covers the basics of campaign targeting. Geographic targeting (aka 'geotargeting' or 'geofencing'), the 'where' of targeting, defines the geographic location(s) where your ads will run which aligns with where your audience is physically located. The goal is to run ads only in locations that make sense for your business. Demographic targeting, the 'who' of targeting, focuses ad impressions on an audience you define by factors such as gender, age range, income level, education level or more. Combining these two targeting methods, 'geodemographics' is the audience targeting offered by most paid ad platforms. The real power of targeting for your Brand is Psychographics which targets people whose personas, attitudes, and opinions.