Adam Smith & The Real Junk Food Project

Breaking Inertia

Founder of the real junk food project in December 2013 with an incentive to 'feed bellies not bins'. In 2015 he did a Tedx Talk explaining his concerns about how much food is actually wasted which has created a massive food surplus but still we have the issue of food poverty. https://youtu.be/HcwCt_8pXb4 To give you some figures half the food produced doesn’t even make it to our tables and 1 billion people don’t have access to food. Adam had opened a 'Pay as you feel' cafe within a week of starting the company. This has grown to have 100's of other cafes with a similar model and making use of the surplus of food.