218 - Is CrossFit Finally Understanding the Needs of the Affiliate?

Care-Coach-Lead

Since the sale of CrossFit Inc. almost 2 years ago, there's been a noticeable increase in the tools, resources, and desire to help CrossFit affiliates succeed from a business perspective.

This includes things like:

• Launching an affiliate network of brands and businesses to leverage the purchasing power of thousands of affiliates and save owners $$$
• Creating an affiliate playbook that incorporates staff and business ideas, not just training methodology.
• Launching CrossFit Affiliate Programming, and recently announcing that this would be programmed separately from CrossFit.com programming
• Partnering with Best Hour of Their Day, the first time CrossFit has ever had an approved mentorship service for business support.

In today's episode we discuss our thoughts on the recent changes CrossFit has made to their affiliate resources, and whether we believe CrossFit understands what affiliates need to succeed today and in the future.