How 1 care home Facebook post went viral reaching 14 million people, with 51,000 comments!

Care Home PR And Marketing Masterclass Podcast

Nội dung được cung cấp bởi adam james and Adam James. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được adam james and Adam James hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

5y ago 23:28

MP3•Trang chủ episode

This episode, featuring Springup PR’s very own Danielle Booker, reveals the amazing story of how one care home Facebook post reached 14 million people, making it the most popular Facebook post ever for a care home.

In all the post was shared 236,000 times and the care home’s Facebook page increased its followers from 200 to 8000.

And all this happened within 7 days.

The episodes discusses:

Details of the “Accelerated Facebook” campaign to reach record-breaking amounts of people.
Why it was decided to launch the 7 day campaign during Dementia Action Week
How the strategy was for every post shared from the post, the care home would donate a certain amount of money to a local dementia charity.
How throughout the campaign Danielle posted from the care home's Facebook page various different posts about dementia - some advice posts, other showcasing the care home's dementia expertise
Why encouraging Facebook post ‘sharing’ was vital to the explosive viral result.
How the home’s manager and deputy got involved.
The EXACT details of the post which went viral. Hint: It involved pyjamas!
Why photos were vital + why the call to action was EVEN MORE important
How the campaign prompted job enquiries

40 tập

#Business #Marketing #Carehomemarketing #Carehomepr #Carehomes #Fillingbeds #Increasingoccupancy #Socialcare #Fitness #Adam James