How To Re-Brand Your Care Operator - And Embed A Clear Mission, Vision And Values

Care Home PR And Marketing Masterclass Podcast

Nội dung được cung cấp bởi adam james and Adam James. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được adam james and Adam James hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

4y ago 27:42

MP3•Trang chủ episode

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction.

In this episode we examine:

The process from beginning to end in setting a new and clear mission statement, vision and values
How to re-brand, including the details and meaning of a new logo and colours associated with your operator.

How to involve staff, including “roadshow consultations” when your leadership team hold events at your homes to familiarise themselves with your staff’s opinions and views, and conducting Facebook polls

How to embed your mission, vision and values throughout all operations, including recruitment and hiring of staff

How to know if your staff fully understand your mission, vision and values
The role of PR and marketing, particularly promoting “good news” stories to the media

Get Free Video On 7 Vital – And Proven – PR And Marketing Things You Must Do To Get More Enquiries And Fill Your Care Or Nursing Home Beds Faster

40 tập

#Business #Marketing #Carehomemarketing #Carehomepr #Carehomes #Fillingbeds #Increasingoccupancy #Socialcare #Fitness #Adam James