Ep 049: What’s Wrong With This Email?

Chaos to Conversions: A Podcast on Launching and Email Marketing

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Nội dung được cung cấp bởi Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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cách đây 52 weeks trước57:50

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Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

cách đây khoảng một năm trước 21:40

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Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send.
Tune in as Branda discusses:

The purpose of email audits and how they can improve your copy.
How to craft emails that focus on your audience, not just your story.
Why compassionate messaging is key to addressing audience pain points effectively.

Mentioned in this episode:

Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

63 tập

#Entrepreneur #Business #Podcasting Education #Marketing #Melanie and Branda, copywriting and OBM #Obm #Launch #Copywriting #Entrepreneurship #Hiring #Email Marketing #Content Planning #Mindset #Business Goals

Ep 049: What’s Wrong With This Email?

Chaos to Conversions: A Podcast on Launching and Email Marketing

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

The purpose of email audits and how they can improve your copy.
How to craft emails that focus on your audience, not just your story.
Why compassionate messaging is key to addressing audience pain points effectively.

Mentioned in this episode:

Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle

63 tập

Tất cả các tập

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 062: Re-engaging and Waking Up Your Email List 18:51

cách đây 6 ngày trước18:51

18:51

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)? In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch. Tune in as Branda and Melanie discuss: Why inconsistent emailing can tank your launch results What Google’s new spam rules mean for your list health Creative ways to warm up your list before a launch A breakdown of Branda’s go-to re-engagement email series How to stop paying for subscribers who never open your emails Mentioned Links: Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 061: How to Spend Less Time Writing Copy 15:58

cách đây 13 ngày trước15:58

15:58

Does writing your emails, blogs, or launch copy take forever? A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue! In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking cursor, you’ll walk away with easy-to-implement ideas that help you write smarter, faster, and with way less stress. Tune in as Branda discusses: The power of planning ahead and creating a content roadmap How to get quick feedback so you stop second-guessing yourself Why repurposing old emails is one of your biggest time-savers Tools and tactics like speech-to-text and writing buddies When to consider outsourcing or hiring help for your copy Mentioned in the Episode: Join The Copy Huddle Membership (Use code PODCAST for $50 off your first month of The Copy Huddle): www.therelevantcollective.com/the-copy-huddle Join the Free Email Roadmap Challenge: www.therelevantcollective.com/email-gps-waitlist Explore Copywriting Services: www.therelevantcollective.com ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 060: The Art of the Pre-Launch Waitlist 18:57

cách đây 20 ngày trước18:57

18:57

Ever feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer. In this episode, Melanie breaks down exactly how to build a waitlist that actually converts. From what not to do to the bonus strategies that work, she shares tested approaches to make launching feel easier, more profitable, and a lot more fun. Tune in as Melanie discusses: Why a high-intent waitlist boosts launch conversions The biggest mistakes people make when building a waitlist How to nurture your waitlist between launches (without burning out) Smart ways to incentivize sign-ups and keep your audience engaged Real examples and conversion data from past launches Mentioned in the episode: Join the waitlist for the Launch Reno: https://bit.ly/launchreno ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox 35:28

cách đây 27 ngày trước35:28

35:28

Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck. In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next level of growth. From letting go of perfectionism around income to getting smart about debt, Gina brings a refreshing, honest take on how to build a business that’s both profitable and sustainable. Tune in as they discuss: Why inconsistent income is normal—even at 7 figures How your thoughts about debt could be blocking your growth What to do when failed payments and cash flow dips trigger a spiral How to build savings and invest wisely (even when your income isn’t huge yet) Small daily practices to help you reset your money mindset and take action Mentioned Links: Small Business Money School: https://ginaknox.co/school Small Business Big Money Podcast: https://ginaknox.co/podcast/ ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 058: Emails Feel Disjointed? How to Streamline Your Content 18:20

cách đây 5 weeks trước18:20

18:20

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales. In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it’s going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you! Tune in as Branda discusses: Why disjointed emails hurt engagement and conversions. The power of strategic email planning to align with your business goals. How to create content pathways that guide your audience toward action. The importance of multiple touch points to nurture and convert subscribers. How to use quarterly goals to build an email strategy that actually works. Mentioned in the episode: Episode 55 - How Quarterly Planning Helps You Avoid Shiny Object Syndrome Join the EmailGPS Challenge for hands-on support: https://www.therelevantcollective.com/email-gps-waitlist ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch 18:58

cách đây 6 weeks trước18:58

18:58

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you. In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan. Tune in as Melanie discusses: Why your mindset matters more than you think when launching. The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch. How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you. Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart. The power of post-launch reflection—and why every launch is a goldmine of data. Mentioned in the Episode: Ep 54: www.duxburydigital.co/episode54 The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy 29:12

cách đây 7 weeks trước29:12

29:12

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice? In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to strike the right balance between AI and human creativity. They explore how AI can help streamline content creation while keeping storytelling, authenticity, and your personal touch at the forefront. Tune in as we discuss: The attention economy and why standing out is harder than ever. How AI is changing content creation—for better and worse. The key to using AI as a tool without losing your unique voice. Smart automation and AI tools that save time without sacrificing creativity. How to identify what makes your brand stand out in a crowded digital space. Mentioned Links: Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook Learn more about Social Circle: www.socialcircleinc.com Follow Jacinta on Instagram: @Jacinta_Gandy ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome 21:16

cách đây 8 weeks trước21:16

21:16

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don’t truly move you forward. In this episode, Branda shares how quarterly planning can help you stay focused, prioritize what really matters, and confidently say no to distractions. You’ll learn how to align your efforts with your goals, avoid decision fatigue, and make real progress in your business—without the overwhelm. Tune in as Branda discusses: How shiny object syndrome can derail your progress and keep you stuck. Why quarterly planning is the key to making meaningful progress toward your business goals. Practical steps to set goals, evaluate opportunities, and create a focused plan. Mentioned Links: Get Branda’s free quarterly planning template: https://therelevantcolletive.kit.com/quarterly-template Join the waitlist for Email GPS: https://www.therelevantcollective.com/email-gps-waitlist ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck 20:33

cách đây 9 weeks trước20:33

20:33

What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don’t fail because of the offer itself, but because of small missteps that can be optimized. In this episode, Melanie breaks down the hidden costs of constantly starting over and the smarter way to refine your launches for better results. She shares the subtle shifts that can turn an okay launch into a profitable one, without overhauling everything. Tune in as Melanie discusses: Why most launches don’t fail because of the offer—but because of fixable mistakes. How to analyze your data and tweak key elements instead of starting over. The small shifts that can lead to bigger wins in your next launch. ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 053: Marketing Funnel Series: Bottom of Funnel 16:10

cách đây 10 weeks trước16:10

16:10

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client. From onboarding to retention strategies, they’ll cover what it takes to turn first-time buyers into repeat customers. Plus, discover simple ways to encourage referrals and build a business that thrives on customer trust. Tune in as they discuss: Why great customer experiences lead to higher retention and more referrals. How tiered offers and loyalty programs can maximize revenue and engagement. The power of onboarding sequences to guide customers and strengthen relationships. Mentioned in this episode: Done-For-You Onboarding Sequence: https://www.therelevantcollective.com/launch-copy ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 052: Do You Really Need a Welcome Sequence? 16:52

cách đây 11 weeks trước16:52

16:52

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales. Tune in as Branda discusses: Why welcome sequences are essential for building trust and boosting engagement. The benefits of creating specific sequences for different opt-ins or points of entry. How segmentation in welcome sequences can improve long-term sales and engagement. Mentioned in this episode: Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle Hire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-services Download the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 051: The First 3 Steps to Take When Hiring 21:30

cách đây 12 weeks trước21:30

21:30

Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire strategically and set your team up for success. Tune in as Melanie discusses: How to determine if you’re ready to hire and what signs to look for. Why defining the role and tasks is crucial to finding the right fit. How to create a streamlined onboarding process for your new hire. Mentioned in this episode: SOP Freebie: https://duxburydigital.thrivecart.com/tpt-sop/ Episode 48: https://www.buzzsprout.com/2305929/episodes/16398462 ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 050: Marketing Funnel Series: Middle of Funnel 18:35

cách đây 13 weeks trước18:35

18:35

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. Tune in as they discuss: Why consistency in marketing builds trust and keeps your audience engaged. The power of testimonials and case studies in showcasing your expertise. How to use low-cost entry offers to convert warm leads into loyal customers. Mentioned in this episode: Copywriting Retainer: https://www.therelevantcollective.com/retainer Melanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/ ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 049: What’s Wrong With This Email? 21:40

cách đây 14 weeks trước21:40

21:40

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send. Tune in as Branda discusses: The purpose of email audits and how they can improve your copy. How to craft emails that focus on your audience, not just your story. Why compassionate messaging is key to addressing audience pain points effectively. Mentioned in this episode: Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

Chaos to Conversions: A Podcast on Launching and Email Marketing

1
Ep 048: 3 SOPs Every Business Needs 17:36

cách đây 15 weeks trước17:36

17:36

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success. Tune in as Melanie discusses: Why every business needs a customer support SOP and what it should include. How a marketing SOP ensures branding consistency and boosts efficiency. The importance of documenting repeatable tasks to streamline operations and prepare for outsourcing. Mentioned in this episode: TPT Sop Freebie: https://duxburydigital.thrivecart.com/tpt-sop/ ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective…

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Chaos to Conversions: A Podcast on Launching and Email Marketing « » Ep 049: What’s Wrong With This Email?

Ep 049: What’s Wrong With This Email?

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Ep 049: What’s Wrong With This Email?